The first step that has to be said is positioning.
What is the positioning of your service number, what kind of industry or customer service. Precise positioning is the beginning of success! Only when you have a clear positioning, you have found the right direction to get a good start!
Planning - the good face of the service number
Whether you are writing an article or painting, the layout and composition at the very beginning are the most important. Operation of the service number is no exception. Multi-graphic columns are generally 5 best, 1 gold column 4 small columns. The columns should be unified, so that users will feel very neat when they receive the message. Many times the form of different columns let me feel very fatigue, attention to the public number is too much, not neat columns is difficult to make people want to find the highlights.
In the gold column is mainly put the most important content, which is also people click to read the most and share the most. The planning of the 4 smaller columns below needs to be targeted, with specific elaborations for specific columns.
Title --- highlights more than pompous
Generally users will click, read the article, the first feeling is rushed to the title. The title is very important, but it is not recommended that you are the title party. Summarize a few points: 1, before the title with a strong lead word, such as "spectators"; 2, the title into the figures, such as "5 skills" "7 tricks", etc.; 3, the use of rhetorical tone, the title is logical, provocative and easy to read. The title is logical, provocative and guiding.
Content --- superbly creative and valuable
Enterprise service number is basically once a week, the content, each of which needs to be edited, rather than copy and paste, to be creative, the rigid things expressed in another way more active, more interesting; to meet the user's reading habits and tastes. Here it is recommended to put the exquisite, valuable content to the audience in the first place, which not only can ensure a higher open rate and dissemination rate, but also will make the fans feel that this is a texture and value of the account.
Playing tricks on the external aspects of the content to distinguish it from other regular service numbers will form a unique highlight of the enterprise service number. On the one hand, in the article at the beginning and end of the design of a delicate small picture, with guiding arrows and "warm tips" like copy, to guide the reading of the user to pay attention to the public number. On the other hand, the content layout, in addition to pure text, but also good use of graphic combination of forms, the whole picture form, a picture is simple and clear enough. Furthermore, it is to learn to use a certain color on the content of the package, such as large text, segmentation between paragraphs of the split colored lines, etc., so that the content looks colorful, but remember that the color is not overly too flowery.
Interaction----customers know how to communicate
The fans in the service number are different from the fans of the subscription number, and generally speaking, the fans of the service number are very accurate. To manage customers means to categorize them in the customer group for users with high precision. Group sending graphic pictures, we can target gender, region, customer groups, if your customers have a member of the grade points, you can be grouped by grade, because not all customers have the same taste, such as attention to Mercedes-Benz customers, like the content may be different from Audi customers.
Service number although the number of group sending less, but after each group sending, certainly received a special message, in addition to the original user, many new users read your group sending content will find you consulting, this time the enterprise must do and the user's ready to communicate, the real service user's problem.
Data---analysis of the situation, adjust the time
Good use of data statistics in the service number, a lot of operational issues can be learned through data analysis. Such as the release of the content customers like? Through the data statistics, you can clearly understand the amount of fans, the number of new attention every day, the number of dropped powder; through the "user attributes" to see the subscription user gender, province; through the "graphic analysis" to understand the situation of each information push, such as the number of people sent to the graphic page reading The "Graphic Analytics" will help you to understand the situation of each push of information, such as the number of people delivered, the number of people who read the graphic page, the number of people who read the original article page, and the number of people who share and forward the article.
While there is a limit to the number of messages that can be sent per month, if they are sent at a time that is not as good as the subscriber's, the user will be turned off and unfollowed. So send the time is very important, you can send a few times to analyze the data situation, through the above "graphic analysis", adjusted to the best time to send. Generally every day before and after work at noon time is better, the number of readers this time period is also the highest.
Promotion --- good way, high experience
WeChat's new function is on line, you can add hyperlinks (at present, only for the service number of opening WeChat payment). This is a good way to promote, you can hyperlink the articles you want users to see, or follow the new account to add hyperlinks, so that users can directly view or follow. Of course, we can use the lower left corner of the "read the original text" can also be, but need to have the necessary reminders, so that users know. There is also a small detail is to note that the "cover picture displayed in the text" check should also be based on the layout of the graphic content to make reasonable arrangements, such as do not need to show, you can check the box does not show, which will indirectly improve the user's readability.
Summarizing, regardless of the operation of the service number or subscription number, from the imitation or innovation, to form their own style, with their own unique style, the user will stay in the footsteps, there will be a continuous readability.