☆ Wuhan New World Department Store (Guomao Store)

Wuhan New World Department Store is directly invested, operated and managed by Hong Kong New World Department Store, a subsidiary of Hong Kong New World Group. It is the first department store established by New World Department Store Co., Ltd. in China. Shopping malls deal in high-end clothing, knitwear, daily necessities, shoes and hats, stationery, home appliances, telecommunications and other commodities abroad and in Hong Kong, Macao and Taiwan, and the prices are relatively high.

Address: No.566 Jianshe Avenue, Hankou, Wuhan

☆ Wuhan New World Fashion Plaza

Wuhan New World Department Store Fashion Plaza is directly invested, operated and managed by Hong Kong New World Department Store, a subsidiary of "Hong Kong New World Group". It is the second branch after the successful opening of Wuhan New World Department Store Jianshe Road Store, located at Jianghan Road Pedestrian Street in Centennial Street. It is a multi-functional one-stop modern large-scale shopping mall that deals in mid-range fashionable clothing and related accessories for men and women (the department store has one to five floors and covers an area of about 21,111 square meters) and integrates many well-known catering services at home and abroad (such as Pizza Hut, Baxi Barbecue, Kaiwei Beer House, etc.).

Address: No.118 Jianghan Road, Jiang 'an District, Wuhan

☆ New World Department Store Wuchang Store Address: No.1 Luoyu Road, Hongshan District, Wuhan

☆ Wuhan New World Department Store Xu Dong Store Address: Xudong Street (Arc de Triomphe Square)

☆ Wuhan New World Department Store Center Store Address: Hangkong intersection of Jiefang Avenue, Hankou, Jianghan District (south of Hangkong Road overpass)

☆ Zhengzhou New World Department Store Beijing New World Shopping Mall is located in Chongwenmenwai Street, the bustling Chongwenqu. Since its opening in 1998, the sales performance of the mall has increased year by year, gradually forming a unique business atmosphere of the mall and having a considerable number of loyal customers. Through unremitting efforts, Beijing New World Shopping Mall has developed into a large-scale comprehensive shopping center integrating department stores, clothing, supermarkets, restaurants, entertainment, leisure and sports. Elegant shopping environment, full range of goods and excellent service have been recognized and supported by customers, and Beijing New World Shopping Mall plays an important role in the industry.

On the evening of February 22nd, 2113, a shoe counter on the third floor of New World Department Store was robbed with a knife. The management of Chongwenmen New World Marketing Department confirmed that there were indeed men who robbed, but they were controlled by the security personnel of the mall at that time, and there were no property losses or casualties. "The department store counter materials were robbed, but there were no casualties and property losses at the scene. The robbed man was handed over to the police after being controlled by security personnel. "

☆ Beijing New World Color Spinning Department Store opened in March 2117 (at the bus station Langjiayuan, wanda plaza)

The Wanda Project of Beijing New World Department Store is located in the CBD core area of Beijing East Chang 'an Street, 511 meters east of Guomao Bridge, on the north side of East Chang 'an Street, opposite to the new site of Beijing TV Station. It is adjacent to the International Trade Building, Hewlett-Packard Building, Beijing-Guangzhou Center and the new site of CCTV.

this project is adjacent to east Chang' an avenue, and it is a unique sculpture form of "two towers", which integrates a platinum five-star shop, two international standard 5A intelligent writing security buildings, and the urban commercial comprehensive facilities where the world's top 511 international business giants join hands. The Wanda project of Beijing New World Department Store is a large department store with a total business area of 39,111 square meters.

☆ Beijing New World Liying Department Store opened on September 28th, 2118

Hong Kong New World Department Store is about to enter Wangjing Jiamei Center in Chaoyang District, a prosperous retail area in Beijing. This is the third store opened by Hong Kong New World Department Store in Beijing after Chongwenmen New World Department Store and CBD New World Color Spinning Department Store. The new store covers an area of nearly 61,111 square meters, and it has become one of the largest commercial complexes in Beijing by integrating with neighboring hotels, apartments, office buildings and brand businesses. It will inherit the style of New World Department Store and develop the format of middle and high-end department stores.

☆ Beijing New World Women's Department Store (Beijing Fashion Store)

Another shopping mall opened in Chongwenmen, which is one of the subsidiaries of New World Department Store Group, is located in a prime location adjacent to Chongwenmen and Qianmen business district, surrounded by many high-end mature communities and high-end property office buildings. The new store covers an area of about 41,111 square meters. The main customers of this department store are women. , leading the women's trend pioneer pavilion and becoming a cool buy place for fashionistas. Beijing's new fashion world, which has countless firsts, has always attracted the curious eyes of countless people and triggered countless people's guesses. Finally, on this day, May 5, 2111, all the mysteries were solved.

The first department store in China with male salespeople and male attendants.

the only female-themed department store in Xinbai

the first pet flagship store in Beijing

the first local designer brand original base in Beijing

the largest foreign trade factory store in Beijing

the first compound brand collection store in Beijing.

☆ Beijing New World Qianzi Department Store (Beijing Shunyi Store) officially opened on September 22, 2111

Beijing Qianzi Store has all kinds of goods, gathering more than 611 international and domestic famous brands, nearly 51% of which are unique brands that landed in Shunyi District for the first time, and the autumn clothes were listed first in 2111, bringing unparalleled shopping enjoyment to customers. In addition to providing men's and women's clothing, gold and jewelry, outdoor products, bedroom supplies, fitness equipment and household appliances, the new store has specially planned an area of about 21% to 31% for service purposes, such as a large video game city, a piano city, an education center, professional hairdressing and fashionable nail-dressing, which is bound to become a good place for leisure and entertainment. The large-scale comprehensive project where the new store is located has a boutique supermarket selling tobacco, alcohol, tea, health care products and skin care products. In addition, there are a number of themed restaurants and food courts, which are as varied as a food paradise, and a luxurious and comfortable international cinema is set up to show different kinds of movies, further promoting the flow of people. In addition, Beijing Qianzi Store has customized a series of VIP service plans and club activities for customers, and has various exclusive privileges to provide customers with a more intimate shopping experience.

Mr. Zheng Zhigang, Executive Director of New World Department Store, said, "Shunyi District has a perfect transportation network, and Metro Line 15 will be opened in stages this year. Beijing Qianzi Store is located in the prime location of Shunyi District, which is the commercial, cultural and economic center of Shunyi District and has great commercial potential. Together with the newly opened Beijing Qianzi Store, New World Department Store has three life halls in Beijing, and the other two are Beijing New World Department Store and Beijing New World Liying Department Store. And two fashion museums, namely Beijing Fashion New World Department Store and Beijing New World Color Spinning Department Store, covering Chongwen, Chaoyang and Shunyi business districts, establishing the leading position of New World Department Store in Beijing and implementing the company's development strategy of "one city, many stores". On September 23rd, 2115, as the 18th branch of New World Department Store in Hong Kong, Lanzhou New World Department Store (referred to as New World for short) opened in Zhangye Road, a golden section of Lanzhou, and created an operating income of RMB 11 million in 38 hours of continuous sales activities. However, after a lapse of more than a year, today's Lanzhou New World Department Store is already empty, and the scenery is no longer there.

nowadays, there are few new doors

"There are not as many people shopping as salespeople now." Recently, when the reporter came to the Lanzhou New World Department Store on Zhangye Road, a salesperson was talking to two other salespeople.

on closer inspection, the reporter found that the salesperson's statement seemed to be true. The reporter went up from the first floor along the escalator to the fifth floor. In the huge shopping mall, except for sporadic customers walking back and forth shopping, all of them were salespeople. Occasionally, the people passing by know that these are the staff of Lanzhou New World Department Store. The sea of people when it opened a year ago has disappeared.

In order to further verify the operating status of the mall, the reporter once again came to Lanzhou New World Department Store and saw the same situation as the previous days-there were only a few customers in the mall.

In the past, the new world was full of scenery

"This is a far cry from the crowded scene when it opened a year ago." Mr. Zeng, a customer who participated in the opening shopping of the New World at that time, told reporters.

On September 23rd, 2115, Lanzhou New World Department Store, as the 18th branch of Hong Kong New World Department Store, opened in Zhangye Road, Lanzhou, and launched a "36-hour business" activity. Due to the unrelenting enthusiasm of consumers, the mall pushed back the time by two hours. During the 38-hour business hours, all the staff stick to their posts. Due to the unexpected passenger flow, many counters sent extra staff to sell, and during the 38-hour continuous operation, there was a business income of RMB 11 million.

Now, such a "grand scene" no longer exists, and it is not what it used to be. According to the salesperson here, at the beginning, more than 31 brands settled here one after another, but now it's only one year. At that time, more than 31 brands have gone halfway, leaving only about 15. "There are very few guests who come to the store in one day, and sometimes they can't sell a thing in one day." A salesperson who refused to be named told reporters.

the reporter saw on the fifth floor of the shopping mall that the food area originally opened in the mall has now become a playground in order to better create a shopping environment and let consumers enjoy leisure while shopping.

how long will New World Department Store last

If the operation of New World Department Store was successful in 2115, then for 2116, it can only be described as "failure". An industry insider familiar with the operation of shopping malls said. Nowadays, New World Department Store relies on click-through promotion activities to survive, but it can only maintain a temporary operation. If this continues, the result will only be failure. According to the insider, as a department store, it has a cycle of 3-5 years, and it must go through the introduction period, growth period, cultivation period and maturity period. "Which link is missing, the final result is only failure."

"New World Department Store has come this far, which can be said to have something to do with its internal management and the wrong thinking of decision makers." According to reports, the huge New World Department Store, although the hardware is super-class in Lanzhou, does not agree with some internal management. There is no obvious guidance service sign in the mall, and some layouts are not satisfactory. In addition, in terms of management, there is only one person in charge from other places. Although the person in charge wants to bring New World Department Store to success, he is willing but unable to do so. For suppliers, because they are in a tepid state for a long time, they also lack confidence, and their behavior is in a short-term behavior, leading to business disorders.

The unprofessional business varieties and unclear positioning are also the reasons for the decline of Lanzhou New World Department Store. When the New World Department Store was opened, more than 31 brands settled in one after another because of the investment attraction. Due to the lack of post-management, brand owners withdrew one after another, leaving only about 15 brands now. According to insiders, in the vast new world, there are few men's, women's and cosmetics with real brands.

an industry insider said, "New World Department Store originally introduced an ornament plaza with the purpose of lighting a fire, but instead of lighting it, it destroyed the original layout and positioning of the mall, making New World Department Store neither fish nor fowl." Lanzhou New World Department Store is positioned as a comprehensive department store with middle and high grade, but the current New World Department Store has not been highlighted.

New World Department Store, which has first-class location and first-class hardware facilities, has not achieved first-class performance. It is because the business philosophy is not in place, or the overall positioning of the mall is not accurate. If it is supported as it is now, how far can New World Department Store go and how long can it last?