How to write the green restaurant business plan

The business plan is a transactional document for the party and government organs, enterprises, institutions and social organizations to anticipate and arrange their work and activities in the future. How to write a green restaurant business plan? Let's have a look.

how to write a green restaurant business plan 1

first, the concept of business: restaurants

food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, take-away, birthday dinner, etc. The target market is college students. This restaurant first adopts the business mode of self-employed. But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, a company will be established and a chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."

Second, competitor analysis

There are many restaurants around the school. Most of them are small restaurants opened by the surrounding residents by taking advantage of their geographical location, and their environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat for the sake of eating. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural heritage to show their individuality. There are few decent restaurants near anshun university, so there is still a considerable market for such restaurants. We are college students when we go far away, so it is more advantageous to be in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, which is feasible and operable for our college students.

third, the market and customer choice

with the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the main meal, while western-style dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food has flourished, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of Chinese catering is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of problems such as obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of catering industry in the future. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China's catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which undoubtedly brings opportunities for investing in green catering industry.

Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.

fourth, the name of the store

there are many kinds of dishes in this store. Customers can choose their own tastes to a greater extent and meet their needs of pursuing fashion. If customers have time to be interested, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.

5. Store location: near anshun university

Because there are no decent restaurants near the school, and the students in the school have a great demand for green food, there will be a big market here. It has strong operability and practicability.

VI. Business philosophy and objectives

1. In order to make customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy a healthy one.

2. adhere to the concept of honesty and customer rights first.

3, rely on small profits but quick turnover, follow the running water, and pay attention to customer feedback. With excellent quality and satisfactory service, we will win the recognition of customers and strive to achieve a win-win situation between our store and customers.

4. ultimate goal: seek to join in and operate in chain stores, and expand the scale and influence.

VII. Organization

Two people are responsible for purchasing goods and take-out, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

8. Products and services

1. Our store will offer different kinds of special dishes: fried lotus root slices with Laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich shrimps with yam, eggplant in spicy pot, skewered beef, steamed loofah with fish seeds and vermicelli, steamed auricularia auricula with miscellaneous grains, lion's head with green vegetables, coffee barbecue, and tea mushroom with melon grains. We will also provide special birthday meals.

2. Keep up with the trend and launch new products in time.

IX. Sources of income

1. Profits from the dishes sold and service charges.

2. The income from agency business can be sponsored, and advertisements of other industries can be printed on advertising leaflets and distributed in suitable venues of the school.

X. capital demand, financing method and return on investment

Because the goods our store deals in occupy a small area, we can make a demand analysis according to the market demand at the beginning, and then gradually expand the purchase scale according to this analysis. It is estimated that we need about XX (to be calculated) yuan of start-up capital, which is mainly used for purchasing raw materials, renting venues, employee training and marketing promotion. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other capital investment methods can also be considered. It is estimated that the cost will be recovered in the next year (the average sales profit rate is 21%).

Xi. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending power can be satisfied.

2. membership card system: you can get a membership card if you spend a certain amount. It is convenient to buy later and get a discount.

3. points system: if you spend one yuan, you will get one point, and if you meet certain points, you can redeem the corresponding goods.

5. Take advantage of yourself as a college student. Go to the school dormitory for take-out and expand your influence. Let them know more about our shop!

12. Marketing promotion strategy

1. Organize people to go to school to send out advertisements at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).

2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of ornaments.

4. Theme promotion: further subdivide consumer behavior characteristics. According to different combinations, themes such as graduation dinner, birthday party, unforgettable friendship and teacher-thanking banquet can be launched. Introduce different dishes and special dishes with different price points

5. Brand building: provide various collocation schemes with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price. How to write a business plan for a green restaurant 2

List of business plans

I. Overview of the project

Food is the most important thing for the people! Food is always the basic element that is most closely related to people's life. However,

With the progress and development of modern society, the lack of food safety has made the public lose confidence for various objective reasons. Excessive pesticides, chemical additives and transgenic technology constantly challenge the bottom line of human health. Let people eat well is no longer the focus of the development of agricultural products, and let people eat with confidence is the most essential standard of all foods! The new concept of natural food is to use unpolluted mountains and rivers, strictly control the use of pesticides and fertilizers, plant pollution-free and non-invasive pure natural plants, and send them to people's dining tables through a unique processing process.

this project will involve special food, green food and food testing, and will be strictly managed in the form of a specialty store, so that the concept of food safety will be deeply rooted in the hearts of the people.

II. Overview of the team

1. How to set up the organization, the name of the organization and the registered area have not yet been determined. The registered capital needs about 1-1.5 million yuan, and the affiliation, legal representative and company address have not yet been selected.

2. Ownership structure of the company 3. Description of the company's main business scope; (1) Special food (2) Green food (3) Food testing

4. Brief introduction of the company's main management;

general manager: responsible for the company's operation and development, overall market allocation and quality supervision. ? Marketing general manager: responsible for the company's publicity, the implementation of foreign procurement, and the management and operation of catering experience stores.

business general manager: responsible for the company's business development, procurement and sales of agricultural products. Management and operation of catering factory.

5. Corporate culture, business purpose and service concept of the company;

corporate culture: be a conscientious enterprise, a responsible enterprise and a trusted enterprise. To build a professional high-grade food sales and processing enterprise in China, taking food safety as its mission and loving life as its purpose. Safe food, peace of mind.

6. The company's development plan, thinking and prospect forecast;

The company focuses on the processing industry of agricultural products, but at present, the competitive sales of various agricultural products is fierce, and food safety has been ignored by enterprises and few people have set foot in it. We will take safe food as our mission, start from high-end communities and sell it through specialty stores. At the beginning of the company's establishment, we put the sales of special food in the first place, making high-end community residents proud. After establishing brand effect, we launched the sales of green food and started food safety testing, and finally became a high-end community chain food company and became an industry leader and standard setter. 7. Analysis of target market and market segments;

High-end communities have a sense of superiority. Taking advantage of this, we can start to specialize in food first, targeting the elderly, children and pregnant women, and at the same time increase the publicity campaign. After the brand is formed, the public green food will be launched, and the medium-sized community market will be expanded based on high-grade community specialty stores, and the company's standards will be implemented for testing and charging.

8. Market operation and development strategies, mainly including product research and development, marketing promotion and marketing strategies;

We started with food, and developed into green products and food safety inspection step by step. Special processing of original agricultural products, Saturday visit day, feel the fun of cooking and make the company's harsh safety standards deeply rooted in people's hearts.

9. Business model and profit model of the company;

the company's business model is product sales expenses and food testing business income. 11, the company's core advantages and market competition strategy;

At present, there is little market response and lack of publicity, and everyone's concept of natural products has not yet been fully formed. With more publicity and strict control of products, once everyone recognizes and trusts such products, the market prospect will be broad.

III. Financing plan

1. Financing plan, capital use

Investment is made in the form of partners, and there is no need for loans because the initial capital is small. Publicity accounts for 51% in the early stage of fund use, and gradually decreases in the later stage < P >.

2. forecast the financial situation of the project in the next four years (at least three years). Can be listed as follows. 3. Profitability analysis of the project. (1). Calculate the investment profit rate and internal rate of return (2). Calculate and analyze the dynamic and static breakeven

(3). Analyze the sensitivity of the influencing factors, mainly the impact on the project yield

(4). Analyze the social benefits. IV. Risk disclosure and avoidance strategies

should be operated according to specific events, so it is not necessary to consider because the company is still in the preparatory stage. ;