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How do tourism designers do logo design well

Do you have a hometown for these tourist logo designs that people want to visit after seeing them?

I. Sichuan Tourism logo

On the day of China Tourism Day, Sichuan Tourism Bureau announced the new international image and slogan of Sichuan tourism.

the new SiChuan international tourism LOGO consists of a new English slogan "Sichuan, more than pandas" (Sichuan, not only pandas) and a symbol with the letter "Sichuan" changing.

The characters are deformed just right. This panda composed of pinyin letters can be seen at a glance, and it is immediately known that it represents Sichuan. Xiaobian can't help but miss the kind of leisure time that stayed in Chengdu for half a month.

second, Hangzhou city tourism LOGO

Hangzhou city tourism LOGO can be regarded as a model of logo design for tourist cities and destinations in China.

this is a typical text logo design. And it is widely used. When you play in Hangzhou, you can often see the implantation of this logo on the street. The overall logo is very harmonious with the environment in Hangzhou.

The symbol evolved from the character "Hang" in seal script, which embodies the traditional cultural heritage of China. As a whole, the symbol looks like a ship, and the ancient meaning of the word "Hangzhou" means "Ark" and "Ship", which reflects the historical allusion that Hangzhou got its name from "Dayu landed on a boat" and reflects the inside story of Hangzhou as a famous historical and cultural city.

Third, Shandong Tourism logo

Shandong Tourism LOGO combines traditional elements with modern design, integrates ancient and modern elements through graphic design of characters and symbols, and highlights the core image expression of "Shandong Shandong" and "Shandong people": "hospitality and friendliness"; The symbol of hunger is very colorful, which reminds people that Shandong is a province rich in tourism resources, with Confucian culture of Confucius, Mount Tai in the other mountains all appear dwarfs under the sky. and Qingdao, a coastal city.

iv. Anhui tourism LOGO

The similarity between Anhui tourism LOGO and Hangzhou tourism logo lies in the integration of Anhui Huizhou architecture elements.

the logo becomes more artistic when it is black and white.

V. Tourism LOGO of Liaoning Province

The overall creative inspiration of Liaoning Tourism LOGO comes from the isomorphism of Liaoning's abbreviation "Liao" and the Liaoning version of the graphic, and at the same time, it is composed of the text * * of the theme slogan "Enjoy Liaoning and glad you came".

The blue part of the logo symbolizes the coastal economic belt of Liaoning Province, highlighting the rich coastal tourism culture and resources in Liaoning. The 2177-kilometer coastline has unlimited scenery, stringing together 25 ports in Liaoning and many tourist attractions such as Dalian, Dandong and Panjin. The ingenious combination of blue and red, yellow and warm colors highlights Liaoning's colorful scenic tourist routes.

compared with the tourist logos in Sichuan, Hangzhou, Shandong and Anhui, the tourist logos in Liaoning are more difficult for overseas audiences to understand, and the expression of tourist emotions is not as strong as the aforementioned logos.

the international tourism marketing of tourist destinations begins with the design of tourism image LOGO, and the design of tourism products, the promotion and maintenance of tourism environment and tourism services in tourist destinations are the basis for awakening the spring of inbound tourism.