5 business activity planning books

1. Business activity plan

1. The term begins in 20xx and ends in 20xx, and lasts for x months.

Second, the goal.

Grasp Jesus Day, hold "car wash free, member discount", promote the company's products, clear the inventory, increase the number of members, and improve the company's business objectives.

Third, the purpose.

"Car washing is free, and members get crazy discounts" is held in xx Plaza and xx Store at the same time, so as to take this opportunity to put xx brand heat insulation film. Xx Magic and xx Coatings, focusing on the automobile market.

Fourth, the object

(1) Of course, there are cars, or cars at any price, and the price is not limited.

(2) Focus of appeal:

1. Performance requirements: To build the top, most professional, most overbearing and most comfortable auto beauty center in xx.

2. the principle of appeal: it is troublesome to have a car! Catch up with the new year to beautify your car and take a bath! By the way, I won the beauty.

Verb (abbreviation of verb) advertising performance

(a) the use of propaganda media, pay attention to cross-cultural color, interval, dm, booth display, posters, text messages, word of mouth. You can be on TV or something.

(2) Take free car washing as the inducement and seduce directly. Then use the crazy discount of members to help sales.

(3) Free xx experience coupons.

(4) pop: flags, posters, leaflets and lotteries.

Content of intransitive verb advertising campaign

(1) Scheduled activity schedule.

(2) the location of the incident.

(3) Activity reward.

1. "Free Car Wash" Lucky Award.

2. The reward amount of "member crazy discount" activity.

2. Business activity plan

I. Preface In this era of "talent first", in order to meet the challenges of the future, as college students in contemporary society, we must make preparations in advance, make full use of our own advantages and opportunities to develop our own careers, lay a solid foundation for our future life, make contributions to society, increase employment opportunities, and bring a bright future to others and ourselves.

Of course, there are many ways to exercise yourself. We can go out for an internship or do some part-time jobs after class to make up for our expenses. However, in this demanding era, we must advocate innovation and be unique, not to mention being the first person to eat crabs, but also to have our own style and tread a feasible road.

Only in this way can we conform to the development of society, make better contributions to Taizhou and contribute to the construction of a harmonious society.

In today's society, college students' self-employment has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only exercise themselves, hone their will and accumulate experience, but also reduce some burdens for their parents through their own efforts.

Therefore, we should continue to explore along this trend and meet future challenges with better and more practical experience on the basis of adhering to principles! To this end, I intend to establish a "xx" convenience store, which not only facilitates others, but also satisfies myself, keeps pace with the times to a greater extent and promotes social development!

This is an era of knowledge, but this era needs talents more. There's nothing wrong with it as long as you like. Believe in yourself-the road is your own!

Second, the entrepreneurial background

1. The changes of the times have given contemporary college students different meanings and different life and ideas. Pursuit of different ways to enjoy life is naturally different. With the continuous progress of science and technology and the continuous improvement of living standards, the potential of human inertia is stimulated, which makes some college students prefer to spend money rather than do something by themselves. Sometimes they are eager to need a "helper" to help them finish what they want to do.

Some college students take part in school activities in all their spare time in order to exercise themselves and increase their practical experience. Therefore, there are many things I can't do and I don't have time to finish. In desperation, I fantasize that I can "separate".

Third, the purpose of starting a business

1. As we all know, in the university campus, ability is far more important than knowledge, which requires a platform for us to constantly learn, exercise and show ourselves, so as to increase our ability. The clubs and students' unions in the school are no longer attractive to us, so we need to start our own businesses to pave the way for ourselves.

Work-study program is what many college students want to do. On the one hand, it can reduce the burden on parents, on the other hand, it can prove to others that they are independent and grow up. But as far as I know, the work-study programs available on campus are very limited. This allows us to truly stand on our own feet only by opening another channel for work-study programs through our own efforts!

Taking a part-time job outside school can help us earn some money and solve our temporary financial difficulties, but when we look back, we find that most of our time is occupied by it. We have no freedom and can't do anything else at will, because we have no choice but to listen to others.

Four. Business items and contents

1, business content:

Mainly to help some students who have no time or are unwilling to do their own work, tasks and interpersonal communication to complete their needs. As their "helpers", they will try their best to complete what they ask.

2. Main projects:

Party planning: according to the individual needs of demanders (including venue, time, management level, style, etc. ), plan birthday parties, classmates' dinners, men's and women's dates, and complete the tasks on time as required.

Text scheme: you can write some text schemes for people who have ideas but can't express them in words, including a series of applied styles such as planning books, notices, posters and applications; Pick-up and drop-off items: Pick up and drop off some things you need instead of some classmates who don't want to waste time on the road, and keep them for you (extra charge for keeping them).

Generation-to-generation communication: University is like a small society, and it is easy for classmates and friends to be embarrassed and unhappy. But due to self-esteem, it is always impossible to untie the knot first. At this time, it can replace people in need and help communication as an intermediary, so that the originally unsmooth relationship can be mediated.

Train of thought generation: learn from the excellent experience of all parties, provide constructive ideas for those who encounter difficulties in life, study and feelings, and solve problems for those in need. Design a beautiful, cool and simple cover. (application, planning, etc. )

Operation principle of verb (abbreviation of verb)

1, truth principle: be polite to those who ask for help, do not cheat, be friendly and equal. "Customer is God" is no longer an empty sermon here, but a real feeling.

2, the principle of mutual benefit: on the basis of sincerity, to achieve equality and mutual benefit between customers.

3. Scientific principle: to ensure that the planning provided for help seekers is scientific and reliable; It's really practical.

4. The principle of keeping promise and punctuality: meet the needs of others at the specified time and place.

Intransitive Verb Service Group

1, people who are busy with study and work and have no time to think.

2. People who are pressed for time and are unhelpful.

3. People who advocate innovation and have single personal ability.

4. School teachers and foreign teachers.

Seven. market analysis

1. Up to now, there are no such shops inside and outside the university campus. Therefore, we are in a relatively favorable position in the market competition. But because of this, the opening of the market will face a big problem. To a certain extent, many students are prepared, so an innovative and convincing advertising campaign is necessary.

2. In addition, the university is a place full of talents, and "xx" is something that everyone can come at will, so another problem we are facing is one that students disdain to accept, so we should come up with prestigious, quality and really effective "ideas" and set out to establish a good image first, so as to open the market faster.

University is a small society, so it has a large number of customers. Although it may be difficult at first, we will stick to it and operate with integrity. I believe we will make our own reputation, attract more people and win each other.

Eight, business strategy

1, manpower: recruiting talents with high thinking and unique innovative ideas; At the same time, employees must have the spirit of hard work, strong communication skills and language organization skills are preferred. On this basis, adopt an orderly management model.

2. Publicity: During the school term, a large number of leaflets can be distributed to attract the attention of the masses and enter the dormitory for publicity on the basis of funds.

3. Operation: In order to make up for the lack of funds, printing and copying services can be attached to the store at the same time, which can not only increase income, but also increase visibility to a certain extent, so that students who come to print and copy can understand the business scope of the store and expand publicity.

4. Strategically: 50% discount and free service can be taken during the opening period.

5. On the storefront: the storefront needs to be located in an eye-catching place, and the storefront design needs to be novel and unique, reflecting the image of wisdom.

6. Equipment: We need two computers, printers, photocopiers, telephones, desks and chairs, and small office supplies.

Nine. Source and distribution of funds

1. Source: At first, we adopted the joint-stock system and brought our own computers and other large items; Printers and photocopiers can be bought second-hand to save money.

2. Distribution:

(1) Monthly basic salary payment standard: 80% of net surplus income will be paid to employees at the end of each month in proportion to their shares.

(2) Monthly royalty distribution standard: according to the personal acceptance of the project, the completion of the project and customer satisfaction, the personal performance of employees is divided into three grades: A, B and C, so as to distribute the royalty.

X. charging standard

Party planning: charge according to the difficulty of planning, the basic fee is 5 yuan, and then adjust slightly according to the difficulty, and the rest is paid according to customer satisfaction.

Text scheme: Pay according to the number of words, the basic fee is 2 yuan, and then adjust slightly according to the difficulty.

Goods substitution: according to the distance of the road and the weight of the goods, the basic fee is 2 yuan, and then it is slightly adjusted according to the difficulty, and the storage is charged separately, with an average of 1 yuan/day; Agency communication: According to the final adjustment degree and customer satisfaction, the fee is charged, and the basic fee is 2 yuan. If the first mediation fails, the second adjustment can be made free of charge until the customer is satisfied.

On behalf of the idea: the basic fee 2 yuan, if it is useless to those in need, can be free of charge; Design the cover for others: charge an indefinite price according to different styles.

XI。 Anticipated problems and solutions

In the process of service, customers may ask for compensation because of dissatisfaction. Therefore, we must adhere to the principle of "customer is God" and try our best to meet the reasonable requirements of customers.

In the process of service, it may also happen that our negligence leads to the delay of customer demand projects. At this time, you must apologize to the customer and avoid charging fees, and serve the customer for free next time.

In the process of service, there may be fixed capital turnover or some sudden emergencies, and corresponding solutions will be made according to the situation.

3. Business activity plan

I. Theme of the event: II. Activity time: April 20th to May 20th.

Third, the event background:

After the Spring Festival, May Day will be the second peak season for sales. This period coincided with the May Day holiday, with an increase in passenger flow and strong demand. Tourism Festival, Horticultural Exhibition, Economic and Trade Fair and the opening of Shenzhen Xinyijia Supermarket are all new highlights of the market. The urgent task is to seize the favorable opportunity, integrate the internal and external resources of the enterprise, establish a brand-new image, seize the market, actively expand sales, attract business and enhance the brand image of the enterprise.

Four. Activities:

1. Reward shopping promotion. All consumers who are shopping can participate in the lucky draw by telephone service number and short message with the shopping receipt and ID number of the day. Once a week, the prize is wide and the prize value is low, such as T-shirts. Once a month, there is a double lottery. The prize area is narrow and the prize value is high. You can award mopeds. The lottery ceremony was held in the square to promote publicity and stimulate purchases. Telephone revenue, telecommunications and mobile are divided into four or six parts, about XX yuan per month, which can be used for bonus expenses. See the cooperation agreement for details.

2. "Collecting wind and refreshing this summer"-Zibo xx air conditioner.

Buy lottery tickets and give each other air conditioners. Users can enjoy the preferential policy of giving away the other party's lucky draw when they buy cabinets or hang up in the mall, that is, they can enjoy drawing cabinets if they win the prize when they buy cabinets. This activity is limited to some brand models.

Sales leaderboard. Shopping malls, together with the Consumers Association and other relevant departments, rank the air conditioners sold in shopping malls according to the number of purchases from April 20 to May 20, and will release them through the media to guide consumption.

The theme is "air conditioning and me?" Modern life ". Customers can express their views on air conditioning through articles, and they can also think before and after buying air conditioning. The activity aims to advocate scientific consumption and air conditioning culture. The essay was jointly organized with Luzhong Morning Post, and related articles were published in the newspaper.

Free repair, maintenance, large telephone call back. Ten days before the air conditioning festival, new and old users will be given the rain cover of the outdoor unit every day, and the word "dedication" is printed on the rain cover. Community service, sincere dedication, image building and publicity.

3. For the "Holiday Travel with Shopping Points" activity of members, the accumulated shopping amount of members will be given as a gift, with a value of 120 yuan, if the shopping reaches XX yuan; Two tourist tickets with a gift value of 120 yuan for spending more than 5,000 yuan; Those who spend more than 8,000 yuan will be given three tourist tickets worth 120 yuan. Send the activity plan and commodity information to every member through the special advertisement of China Post, so as to arouse their extensive participation.

4. "Buy a T-shirt to offer a dollar of love"-T-shirt bazaar in Zibo Shopping Plaza. Around May Day, there will be a charity sale in the square, and a certain number of pieces will be taken out every day. The proceeds will be donated to Project Hope, and the activities will be organized and implemented by the Youth League Committee.

5. "Leisure Sports Series Fashion Show" uses the etiquette fashion model team to choose leisure, sports and fashion to perform in the square, and cooperates with store sales, mainly promoting leisure and sports fashion categories in the second and third shopping malls to create momentum for sales.

6. Commodities such as "sugar liquor and non-staple food" and "detergent" are the highlights of May Day consumption. In order to effectively combine joint sales, we have launched "Food Week" and "Skin Care, Beautiful Life" Wash and Buy Month. Use special price or half price to promote purchase.

4. Business activity plan

I. Preface Contemporary college students are the spokesmen of youth, always full of youthful vitality and passion, and attach great importance to Christmas Eve, Christmas, New Year's Day and other festivals. Under normal circumstances, college students will organize classmates and friends to get together in these festivals to release their passion and relax themselves. So this activity can fully meet the needs of students and expand the influence of the company in the student market.

Second, introduce activities

1. Activity time: one week before Christmas (exact time to be determined).

2. Place of publicity: the main road at the west entrance of anyang normal University Campus, the staircase classroom of the Science Building.

3. Introduction: In order to enrich the extracurricular life of college students during Christmas Eve, Christmas and New Year's Day, and fully relax after intense study, Oscar Studios and KFC jointly launched the "Christmas Carnival" activity. During the event, Oscar Studios will provide students with personal coupons, discount prices for couples tickets, discount prices for Christmas group purchases, and gifts for booking movie tickets. At the same time, KFC will introduce preferential schemes such as buying advance tickets for movies and sending coupons.

Three. Sponsorship scheme

In order to cooperate with this "Christmas Carnival" activity, the Social Practice Department of our school will provide the following resources to help businesses promote it.

1, single banner (50 yuan/day)

2. A single page (100 yuan/day) is used for posting posters.

3. The lecture hall (400 yuan/day) is used to provide consulting services, distribute coupons, book movie tickets and fast food.

Scheme 1: single page for 5 days+single banner for 7 days+lecture hall for 2 days = 1500 yuan.

Scheme 2: 5 days per page+3 days per banner+2 days in lecture hall = 1300 yuan.

Note: The cost of dressing up the ladder classroom is calculated separately, and other schemes can be discussed separately.

Four. Forms of sponsorship activities

1. Display banners and layout notices in advance 1 day (or 5 days) to warm up the advance booking activities in the next two days.

2. 12 Pre-sale of movie tickets was conducted in the lecture hall on February 23rd and 24th, during which the movie trailers of this issue were played in cycles.

3. The specific pre-sale forms of movie tickets can be various, such as couple tickets, roommate tickets (3 people to 10 people) and class tickets (more than 10 people), and the fares can be different.

4. Pre-sale tickets can be accompanied by Ping An Fruit and KFC coupons.

5. You can also join some small activities, such as DIY packaging of safe fruits, to enliven the atmosphere and arouse students' enthusiasm.

Advantages of verb (abbreviation of verb) sponsorship and publicity

1, the school consumption area is concentrated and targeted. Product brands are easy to gain public support. Among them, college students like to pursue fresh, exciting, romantic fashion activities that can show their individuality and express themselves. If merchants can publicize in this kind of activity in which college students participate extensively, the effect can be imagined.

2. Convenient application for activities: Merchants engaged in publicity or promotion activities in colleges and universities must go through a series of applications. Through cooperation with the Social Practice Department of anyang normal University, merchants can get the approval of the school conveniently and quickly, and get the strong cooperation and cooperation from all departments of the Student Union of anyang normal University.

3. Efficient and cheap publicity: In the past school activities, our social practice department has accumulated a lot of publicity experience and built a strong publicity network in the school, which can achieve good publicity results in a short time. And there are enough human resources to complete business activities for businesses!

5. Business activity plan

First, the theme of the activity: discover the beauty in life, * * * Jian 'an peasant style.

Second, the purpose and significance of the activity:

Annong is the place where we study and live. In order to give full play to the educational function and role of the school, cultivate students' good moral quality, create a warm living environment and enhance college students' good sense of life. In order to better devote themselves to study and social practice and improve their comprehensive quality, the college decided to carry out the activity of "discovering beauty in life". In order to enhance the initiative of tutors, strengthen students' self-education, increase students' discovery ability and improve their quality. It is of great significance to strengthen the ideological and political education of college students and carry forward the fine style of study and civilized fashion.

Third, the activity time:

March 3 1 to April 15.

Four. Target audience:

All the students of Anhui Agricultural University.

Verb (short for verb) Activity steps:

1.20xx Starting from xx, set up exhibition booths for event introduction and event registration in front of Bajiao, Jiujiao and Restaurant Plaza.

2. Interested students can learn about the requirements and precautions of the activity before deciding whether to sign up.

3. Students who sign up for the competition should send their works to Huan Zi Sutuo mailbox before xx, xx.

4. The staff of Sutuo Department selected the entries, and selected the first prize 1 name, two second prizes, three third prizes and five excellent prizes1name.

Content requirements and grading standards of intransitive verbs;

1. Works can be presented in the form of photos, PPT, DV, etc.

2. The content of the work should be rich, aesthetic and artistic, and the content should be positive, which can show the positive learning style of Annong students.

3. Entries must be original, not copied, not divorced from the theme, not too extreme.

4. Entries should indicate their names, grades, majors, colleges, contact information, etc.

5. Scoring criteria: the total score of the work is 100, the ideological and aesthetic content accounts for 70%, and the fineness of the work accounts for 30%.

Seven. Event award setting:

1, first prize: 150 yuan cash and one award certificate.

2. Second prize: cash gift with a value of 100 yuan and two award certificates.

3. Third Prize: Three 50 yuan cash gifts and award certificates.

4. Excellence Award: fifteen souvenirs and award-winning certificates.

Eight. Activity budget:

1. A propaganda banner: 40 yuan.

2. Publicity materials: 30 yuan.

3. Award certificates and prizes:

(1) The bonus is 150 yuan.

(2) A gift to 350 yuan.

(3) Award certificate 50 yuan.