Second, the characteristics of food service
1, a one-time catering services can only be used once, on the spot to enjoy, whether it is to the store dining or delivery, a meal corresponds to a service. When the end of the meal, catering services naturally terminate. 2, intangibility Catering in the service utility of intangibility, which is different from fruits, vegetables and other tangible products, public from the color, size, shape and so on can be identified as good or bad quality. Catering services can only be purchased through the dining guests, consumption, enjoy the service after the first-hand feeling to evaluate its good or bad. 3, the difference catering service difference on the one hand is that the catering service is by the catering sector staff through manual labor to complete, and each staff member due to age, gender, personality, quality and cultural level of different aspects of the catering service they provide guests are not the same, on the other hand, the same waiter on different occasions, at different times, or in the face of different Guests, their service attitude and service mode will have certain differences. 4, directness General industrial and agricultural products produced, most of them have to go through a number of circulation links to reach the hands of consumers. If the product does not pass the quality inspection before leaving the factory, you can rework, in the store you think unsatisfactory goods can not go to ask, and catering products are different. Its production, sales, consumption is almost synchronized, so the producers and consumers are face to face service, face to face consumption.Third, the development of catering services strategy
In the second half of 2008, in the context of expanding domestic demand, the Ministry of Commerce put forward in the expansion of domestic demand, stimulate consumption, will vigorously develop the catering industry. Consumption to promote the development of the catering industry in three areas of development. First, vigorously develop mass catering. Secondly, focus on and solve the problem of assured consumption in the catering industry, and strictly control the purchase of food raw materials. Third, actively promote energy conservation and environmental protection, and promote the industry's energy saving and emission reduction deep development. China's catering enterprises have paid much attention to the branding and expansion of the enterprise scale. Through chain management and franchising and other ways, China's catering industry is actively entering the overseas market. China's catering market, the main meal to Chinese-style meals, Western-style food is gradually emerging, but the scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been booming, but the current can not compete with the "foreign fast food". With the development of China's economy and tourism, the prospects of the catering industry, in the next few years, China's food and beverage industry will diversify the development of business models, the internationalization process will be accelerated, and green food and beverage will become fashionable.