Hello everyone! The problem of restaurant closure, why the restaurant that tastes ok will close down. Please see my video description:
I have been cooking for seven years. In fact, unless the taste of your home is the best in the local area, the taste is not too important to last long.
It may be because many people choose to stay at home during this period.
I'm glad to answer this question. At present, I also work in a restaurant. I think that the restaurant is facing closure, which may be related to these factors. Well, first, the location of the shop is very important. Like social progress, private cars have become people's means of transportation, so parking is the first factor that friends consider. And people flow is also part of the reason why it is delicious, and no one can taste it. Second, or what's special about our store. Although you say the taste is ok, if your fame doesn't come out, other consumers won't know about this store. Third, the lack of funds led to the closure of the store. Fourth, the health permit problem, or the closure caused by complaints from others, led to the rectification and closure of the whole store. Under normal circumstances, being complained by others will not go bankrupt, but it will be very troublesome. I have encountered this situation before. At noon that day, two customers came to eat, and as a result, he saw bugs in a dish. At that time, because there were many people, he asked for it back. Because he didn't tell me directly, she told another employee, so I didn't know at the time, but later someone took photos and uploaded them to the network, and soon the supervision bureau came. After taking photos to collect evidence, because of the good cooperation between the two sides, we were fined and almost revoked our health permit. Finally, we learned that the complainant was a chef who used to work in our store. We are lucky this time. If you encounter peer competition and frame each other, you will not be so lucky. So sometimes if you want to open a good store, you have to get through many links.
Because of the epidemic, many people choose to eat at home, which is safer and more hygienic. Because many drinks are faced with the problem of cash flow, and employees have to be paid, they can't continue to operate.
This restaurant tastes good. Why did it go out of business?
Oh, what can I say? I used to do catering, and I have been doing it for more than ten years. In 20 18, because the turnover could not maintain the daily expenses, it was changed. Why is this happening?
1, near your hotel, several restaurants of similar size and variety have been opened one after another. In fact, the guests who eat every day are basically nearby people, and there are so many passengers. There are more hotels, and some guests are diverted, so the turnover naturally drops.
2. Price advantage. This happened when I was running a restaurant. My family sells Lamian Noodles for 7 yuan a bowl, and theirs sells 7 yuan a bowl, plus an egg. My family sells 3 yuan a bottle of beer, the other family sells 2 yuan a bottle, and even sells 1 yuan a bottle of beer, so guests will naturally be diverted. Although it's better than others, it's really cheap. In fact, no one can make money in such a mess, but some can't stand it and will definitely go bankrupt. I am one of them.
To sum up, although the taste is ok, there are too many similar hotels and too many passengers. When they were diverted, in fact, no one was very good, and they could not make ends meet, so they naturally closed down.
Doing business is being a man. Down-to-earth, will do a good job!
The problem of restaurant closure, why did the restaurant with good taste close down?
I am engaged in marketing and have many years of business experience. Personally, I think the "taste" and "price" of cuisines are indeed the core contents of the catering industry, but for enterprise management, it is not completely dominant in the industry field, and it is also the "uniqueness" of the enterprise management concept. Then, as a restaurant operator, everyone can be aware of the geographical location! People flow! The smell of cooking! Price! Wait, so, in this case, why did the restaurant close down? The viewpoint of the classic forum on entrepreneurship should be closely related to the following aspects. For example:
For the current consumption ability and concept, do you still rashly think that the price is right and the taste is ok, so you can meet the needs of consumers well? If you have such a personal idea, it's all wet. In particular, restaurant operators and consumers should not only pursue moderate prices and delicious food, but also need clean, comfortable, elegant and warm consumption scenes.
If, in the face of a mosquito flying around, greasy stove, tables and chairs, then, will you have the desire to spend the second time?
So! For the operation of food and beverage outlets, we must maintain a beautiful business scene, which will not only bring pleasure, happiness and pleasant experience to diners, but also greatly improve the rate of returning consumption.
As a service industry, then, good service attitude, "Welcome home."
Restaurant operators must realize that anyone who enters the store for consumption is not only "God", but also the object of our free comprehensive "service"; Therefore, for consumers, they should not only get the satisfaction of diet, but also want to feel it. In the process of consumption, they can personally experience the warm, pleasant and good atmosphere, thus perfecting their consumption process more perfectly, having a better "memory" and spending again.
So! For the service industry, we must take high-quality "service" as the purpose in order to obtain longer-term development potential.
As for commercial operations, each commercial operation has its own domain attributes, especially catering operators. Obviously, the catering industry not only has a large profit margin, but also has huge market potential. How to enhance higher consumption power? Then, as an operator, you must have your own business operation means and skills, such as various preferential policies! Send some small gifts! For example, how much do you spend, you can provide free ... coupons and other activities, or ways. It can not only attract the inherent consumption power, but also bring more customers to your restaurant.
Intense marketing competition, for the catering industry, "characteristic" cuisine can make consumers remember it to a great extent, which is the secret of exclusive operation.
If a restaurant only manages some ordinary meals, it is difficult to be targeted; In other words, you have it, others have it, your taste is good, but others' is not necessarily bad; If someone else has it and you don't! So! The catering industry must have strong innovation ability. Even if you don't have it at present, you should learn, explore and try to innovate instead of repeatedly operating the "old routine". It is difficult to keep old customers and let consumers come back to spend.
That's all. I hope I can help you.