What are the preparatory work for opening a store?

What are the preparatory work for opening a store? Starting a shop is a long-standing idea. Everyone wants to make money for themselves and realize their ideal life through their own efforts. But this is a question that many people want to know. The following are the preparations for opening a store. What are the preparations for opening a store? 1

1. Market research

What business do you want to do? Why this? What are your advantages? It is worth noting that the more intense the business competition, the greater the probability of failure, and the higher the requirements for business ability and products. It is wise to do your own competitive advantage.

2. Stable supply of goods

Friends who open stores will be troubled by the supply of goods. I don't know where to purchase goods. To open a shop, we must have our own stable suppliers to ensure sufficient supply. You can choose from these aspects, such as: purchasing from wholesale markets, purchasing from brand merchants, and looking for special purchasing channels (such as purchasing, etc.).

3. Business strategy

To put it simply, how do stores participate in the competition and make money? For example, is it cost-effective or has a unique experience? Because, it's not because you opened a store that customers poured in, and others also opened a store. Why come to your house? Think clearly.

Find out who the customer group is, paint their portraits and describe their characteristics clearly, then filter out others and provide accurate services for a group. Never expect everyone to be your customers, as that will only make everyone choose you.

There is also the choice of store name, which is also very important. Don't think that it is just a name. In fact, it is also a part of business strategy. You should choose carefully, and there are membership rules, etc. All these can guide you to take concrete and effective actions. Remember: the whole business strategy has not been figured out, so don't open a shop blindly before you are competitive.

4. Consideration of site selection and area

According to customers' positioning and shopping habits, the business circle should be fully investigated before opening the store:

① What is the surrounding environment of the store (passenger flow);

② whether the traffic conditions are convenient (whether there is a place to park, etc.);

③ whether the surrounding facilities are beneficial to the store;

④ population situation in the service area (whether the flow of people is sufficient);

⑤ target customer income level.

the big cost of opening a store is rent. If the area is large and the cost is too high, the sales pressure will be great; The area is too small, so there is no room for the goods to be placed and it can't meet the demand. The shop area of all categories should be larger, and the shop area of concentrated categories can be slightly smaller.

5. Store decoration

This step should also meet the preferences of the target customers. In short, everything revolves around the targeted target customers. At the same time, you can start to apply for business license and other procedures. Now the procedures are relatively simplified and it is not so troublesome to do. If you don't know anything, you can consider asking the agency to handle it. If it's a street shop.

Pay special attention to whether the berth meets the EIA standard. If the berth is in a shopping center, it is necessary to pay special attention to whether the site meets the requirements of fire control examination and approval. These two blocks should be determined first when selecting the site, otherwise, once the rent is paid, it will be very troublesome to find that the leased site cannot do its own business.

6. Staff recruitment and training of shop assistants

Recruitment should be started at the same time when decorating the store, because there is still a training stage, so this work should also be started as soon as possible. The earlier you start, the more choices you have, the more training you can get, and the less likely you are to make mistakes when opening. As the saying goes, "three points for products and seven points for sales", shop assistants play an important role in store sales.

the sales ability of shop assistants directly affects product sales. Newly recruited shop assistants should undergo comprehensive training before taking up their posts. First, the selling points such as product details, and second, the training of sales words and skills to ensure the professionalism of the whole store service. Before recruitment and sales, relevant management system and sales commission system should be established.

7. After publicity

, make a marketing plan according to the business strategy, and print leaflets, coupons, posters and other materials. This is a business strategy, and it is also the post-preparation work to be done before a store opens. If you want to know more about the store, please leave a message online directly. What are the preparatory work for opening a store 2

Generally speaking, the market survey before opening a store includes the following aspects:

① What is the surrounding environment of the store?

a good environment has two meanings. One meaning refers to the environmental conditions around the store. For example, some shops are opened near or beside public toilets, not far away are garbage dumps, stinking ditches or dust flying outside the shops, or neighbors are chemical plants with strange smells, etc. This is a bad environment for opening shops. Another meaning refers to the prosperity of the store's location.

generally speaking, if the store is located near the station, in an area with high population density in the commercial area or on a street where peers are concentrated, this kind of store opening environment should have great advantages. In addition, the location of the three-way intersection and corner is good, and the location on the slope, remote corner and high building is not good.

② whether the traffic conditions are convenient.

what do I need to prepare to open a shop? After the customer arrives at the store, is it convenient to park? Whether the transportation of goods is convenient; Whether it is convenient to take a bus from other locations to the store. The convenience of traffic conditions has a great influence on the sales of shops.

③ whether the surrounding facilities are beneficial to the store.

Although some shops are located beside the main roads in the city, the fences on both sides of the main roads have greatly affected the business. Therefore, we should pay full attention to this point when choosing street pavement. How to choose? There are two kinds of typical streets: one is that there are only lanes and sidewalks, and vehicles are driving on the road, so the line of sight can naturally sweep the pavements on both sides of the street; Pedestrians are walking on the street.

naturally enter the store. However, if the street width exceeds 31 meters, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and customer tide. Another typical street: lanes, bicycles and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this location to open a shop.

④ Population situation in the service area.

generally speaking, the more people near the store, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various areas, such as commercial areas, tourist areas, university areas, etc.

We should pay attention to analyzing this situation when opening stores in different areas.

⑤ target customer income level.

what do I need to prepare to open a shop? Opening jewelry stores and core fashion stores in areas where the rich gather is the characteristic of high income of target customers. All kinds of commercial villas or graded communities built around the city are places where the rich gather. There are many factors that affect the location of the store, and the factors vary widely.

Why do some shops in remote alleys prosper every year, while some shops in busy areas are struggling? In addition, you must consider your personal personality and interests, and know the amount of funds you have at hand to further understand whether the store you want to open is due to different business attributes.

It is necessary to have special abilities, such as business development ability and expression ability, and evaluate the adaptability of the industries to be put into operation one by one, such as working hours, working hours and working methods. It is suggested that when the business type of opening a shop has not been decided, you should participate in the briefing held by the franchisees, listen to the voices of different businesses, and personally listen to the ups and downs of opening a shop. What are the preparatory work for opening a store? 3

1. Do a good job in business circle research

Business circle research should be done in two aspects:

One is the investigation of customer groups, and the other is the investigation of competitors.

Retail is like inviting guests to dinner. In order to attract customers to your home, it is more important to analyze the customer base than to study competitors.

to investigate the communities around the store, we need to know the number of households, the age composition of residents, consumption habits and so on.

It's a good method to investigate the income level and consumption habits of residents by going to the nearest vegetable market and catering industry, and we can get a more objective conclusion.

The research on competitors covers a wide range, including layout and display, product structure, price, employee status, etc., and it is also very important to find out the categories and single products that sell well.

2. Store image and hardware configuration

Store image can't be ignored. Nowadays, consumers value not only the quality and low price of goods, but also the shopping environment and hardware configuration measures of stores.

Many entrepreneurs always think that the decoration of stores and facades is not included in the investment, so they often pay little attention to the design of VI and CI systems of enterprises.

This is an unwise move. No matter whether you design by yourself or find a professional planner, the store should have an image design system to highlight the characteristics of business services.

during the construction period, someone should be on-site to supervise the quality of the project, so as to understand the complete situation of the whole store, so as to troubleshoot in the future and be familiar with the working processes of various hardware equipment.

3. Goods in place and the establishment of management system

Goods are the soul of store management, so it is very important in this link. Contact suppliers, purchase price, standardized production process, pricing, product characteristics, cost calculation, display and decoration methods, etc., should be clearly completed before finding the object to rent.

Establish a standard operating system foundation, and after the formal operation, make appropriate fine-tuning and correction according to the actual management problems, so as to put the store operation on the right track in the shortest time.

4. Personnel recruitment and education and training

People are the foundation of an enterprise, so we must recruit personnel when the opening process is suitable, and strictly follow the principle of "putting shortage before abuse", and never recruit in the late stage of opening a store or when the process is loose.

On the one hand, we may not be able to recruit suitable people because of the tight time, and on the other hand, it is not conducive to the training of store personnel, which will lead to low quality.

furthermore, many bosses in the early stage of their business, due to their lack of recruitment experience, use a large number of family cronies and go their own way, resulting in great management troubles and unnecessary losses in management costs in the future.

personnel training is the cornerstone of store operation, and the training should be organized in a planned way, so that personnel can fully and completely receive on-site guidance and classroom-like training on workflow and service quality.

when many supermarkets opened, the site operation was in chaos. I wanted to attract a large number of customers by opening stores for promotion, but I didn't expect that the personnel training was not in place, which led to low service quality, customer dissatisfaction and complaints, and as a result, I lost my wife and lost my soldiers.

5. Community penetration and membership development

Community penetration before opening can lay a good foundation for the success of opening activities and future sales.

However, community infiltration is not only about issuing membership cards, but also encouraging employees to chat with residents and exchange contact information when doing community activities, so as to understand residents' expectations of supermarket stores, which are very necessary for the content planning and publicity of opening activities.

6. Set the layout and line

The shape and area of the store can't be changed, but setting the best layout and line according to local conditions is the top priority of the new store opening work.

according to the results of the investigation, decide which categories are suitable to be placed in the deepest part of the store, and which products can be displayed at the door to effectively attract customers, and strive to make the layout and moving lines conducive to customers going around the store and helping sales.

7. Plan the corporate publicity and promotion activities in advance when opening a store

Campaign marketing is very important for the opening of a new store. Before opening, it is necessary to promote the campaign through DM, media, touring cars and other means to prepare for the opening to attract passengers.

The opening of the new store has designed a set of attractive promotional activities, which has the effect of finishing the initial operation.

Generally, there are only two kinds of promotional activities for opening a store: trial operation and opening activities. In fact, the activity design can cover short-,medium-and long-term phased planning (such as the cutting of gift time, the use of discount cycle, etc.), and make the most flexible adjustment according to the operating conditions.