In 2023, Hubei Province will issue the first round of "Huibu Hubei" coupons through platforms such as Meituan, covering Wuhan, Yichang, Huanggang and other 17 cities. In order to cooperate with the issuance of coupons, Meituan Platform will also invest in subsidies, jointly launch coupons with a number of restaurants and supermarkets, and superimpose "discounts and concessions" on the "Huibu Hubei" coupons to help businesses further enhance their consumption attractiveness and let consumers get more benefits.
Vouchers for catering, supermarkets and shopping malls can be used in catering, take-away, flash purchase, medicine, digital home appliances, clothing, shoes and hats and other fields. Catering, supermarkets and other service industries are the industries with the most obvious multiplier effect of coupons, and they are also industries that quickly stimulate consumption in the short term and form a long-term reuse effect. Issuing coupons in the industry can maximize the multiplier effect of coupons and accurately drip irrigation to the industries that need to boost consumption most.
Advantage Development of Consumer Vouchers
The government can promote employment by issuing consumer vouchers. When consumers' spending power is enhanced, the sales of enterprises will increase accordingly, which requires enterprises to increase production, thus increasing employment demand. Therefore, the issuance of consumer vouchers by the government can promote employment by improving consumers' spending power.
Secondly, the government can promote economic growth by issuing consumer vouchers. When consumers' spending power is enhanced, the sales of enterprises will increase accordingly, which requires enterprises to increase production, thus improving the profits of enterprises. Corporate profits are one of the important sources of national economic growth, so the government can promote economic growth by promoting the increase of corporate profits.