Too many people want to open a tea shop, and they ask all kinds of questions. Some don't even know what to ask, so they are ready to pay hundreds of thousands to join a brand. According to my experience in opening a dessert tea shop in the past few years, I think the following nine points need to be memorized, understood and implemented before opening a tea shop.

the first

product must be excellent.

if you can't be the first in the city, you should also be the top three in the business circle.

the product cannot be "good" or "ok".

it should be obviously different from others.

to achieve "customers feel different".

Article 2

It's not enough just to have products,

It's also necessary to have the ability to independently develop new products.

The life cycle of tea products ranges from a few months to 1-2 years,

There is not enough "ammunition depot", and

It is getting worse and worse when it is opened.

article 3

you should know how to make products, processes and raw materials.

Therefore, joining is not the best choice, because the franchisee will control your raw materials or equipment, and

control you by controlling raw materials and equipment.

Mastering products by yourself and having the ability to develop new products are the necessary conditions for opening a profitable tea shop.

Article 4

Learning technical products by yourself is the first choice.

the boss who can only join without conditions will join a big brand, and the success probability of a small brand is low.

Joining seems to save you a lot of things. In fact, when your store opens,

there will be endless troubles, either because the products are not excellent and there is no business, or because they are wage earners working for the headquarters, and the business is good but there is no profit.

Article 5

The location should be in a place where there are many young girls

Where there are many boys or middle-aged and elderly people, the rent may be

very cheap, but it is difficult to do business.

Many bosses are interested in the shops around the university, which is actually a misunderstanding.

The unit price of the shops next to the school is low, and they can't sell the price.

Plus the three-month holiday, it is too difficult to make money.

Article 6

Do business for the majority, not for the minority.

It is best not to do the price range of 3-8 yuan and the price range above 21.

Instead, we should do the products in the price range of 8-21 yuan.

this range is the price that most people can accept, and the profit is guaranteed.

extremely cheap pricing, no money to earn.

extremely expensive pricing needs to be supported by forced pricing, while forced pricing needs to be supported by money.

High investment means high risk.

article 7

how much do you need to invest in starting a tea shop by learning technical products and creating your own brand?

Second-tier cities need to prepare 151,111 yuan+

First-tier cities need to prepare 211,111 yuan+

In case of joining, we will add 111,111-151,111 yuan in each case.

All the above are ordinary lots, and the investment in good lots will float.

Article 8

Both self-owned brands and joining stores

have a high failure rate, especially when Xiaobai opens a store for the first time.

There is a high probability that one out of ten will survive.

Therefore, when opening a store for the first time, we must control the budget and try and make mistakes at low cost.

If we fail, we can make a comeback.

Article 9

It is the products and services that determine the success or failure of a store.

Marketing and promotion are very important, but they are only icing on the cake.

What's more, most people are not good at marketing and promotion.

Therefore, don't

dream of opening a profitable store by one stroke and one style when the basic work is not ready.