A, qualification inquiries
01, business license
Business license is essential, we can pay attention to the time of registration, because it has been reported that a lot of businessmen do not have a hard time to operate three years off, at the same time the longer the operating time, but also unilaterally proved that the enterprise's The ability to adapt to the market, the ability to operate is also good.
02, franchise filing
Business franchise filing of the application of strict audit, so you can get this certificate of the brand, at least the legal compliance brand.
"Franchise Management Measures" stipulates that the audit qualifications: the franchisee engaged in franchising activities should have at least 2 directly-managed stores, and business time more than 1 year.
Selecting the project can not rely on a single qualification to judge, but also to examine other key points, all qualified to show that the brand is reliable!
Two, examine the details of the focus
01, look at the commitment
All the guaranteed profitability of the project should be sensible to refuse
Reliable brand: cooperation **** win, we are a partnership
Franchise with the potential of the brand to get Better benefits, the brand to replicate the success of the experience to the franchise, to provide operational services, but join a brand is not when the palm of the cabinet, store operation is inseparable from the franchisee's heart, this is a career is the need for brand and franchise *** with the heart of the business.
Fast recruiting project: 100% money
100% money, how much money you have to invest, we have to match the amount of investment in the project, as long as you come, will not let you go, a variety of false promises, you must sign up for a project to do.
02, look at the franchise
No matter which project you do, you have to field test the franchise
Reliable brand: you can go to the nearest to inspect the franchise, taste the flavor, chat with the boss, to understand our brand, and then do consider.
Fast trick project: find ways to prevent you from inspecting the franchise
03, look at the conditions of cooperation
Bottomless for you to open the store, need to be cautious
Reliable brand: single-store to join, to consider the franchisee's economic strength, the determination to open a store, the ability to operate, the ability to communicate, ability to perform, etc. After all, the reliable The brand is also afraid of unreliable franchisees to destroy the brand reputation; regional agents, only the very best franchisees after the assessment of the audit in order to get the regional agent
Fast recruiting project: 0 joining fee
Only equipment fees, the probability is that the cost of 2,000 to charge you 20,000; do not have to open a physical store to get the agent, elaborated on the operation of a simple, zero-experience zero-requirement to exaggerate the agent's profits.
04, look at the cost
Paid to be useful, paid to be the cheapest
Reliable brand: consulting during the real articulation of all the sources of costs, franchise fees, operating costs, equipment costs, material costs, renovation costs, rent, personnel costs, etc., do not hide, do not deliberately count the low-cost exaggerated earnings.
Fast recruiting program: low investment budget, inducing entrepreneurs to sign.
Free of joining fee (because you have to charge you equipment fees), free of operating costs (because there is no one to operate for you), no brand deposit (because the brand image is not important, this brand sucks, change the next), decoration how cheap how to install (because the brand image is not important, as long as you are willing to sign up for how you want to install how to install), intentionally low investment budget, to induce entrepreneurs to sign up.
05, look at directly-managed stores
Directly-managed stores is the business model of the show
Reliable brand: first do a good job directly-managed stores, through the integration of experience in operating directly-managed stores, and then open to join the directly-managed stores of the actual success of the experience replicated to the franchisee. The longer the directly-operated stores are open, the more the business model of this store is recognized by the market.
Fast Recruitment Brand: Sample Room Teaching
No directly-operated stores, sample room teaching, informing the blank market is the blue ocean; there is a directly-operated stores, but the opening of the store is short, the operating results are not good.
06, look at the training
Training is not attentive, the later operation will not be attentive
Reliable brand: fine systematic training, theoretical knowledge, store operation is indispensable, store management, opening marketing, community management, takeaway orders, poor handling, store management, financial accounting and so on. Physical store practice, so that the franchisee really face the market, face different customers different problems, in order to actually solve, to avoid their own store time, busy. And after the training has the appropriate assessment, the assessment of the standard is allowed to open the store.
Fast recruiting brand: spacious and bright sample room teaching, no physical store hands-on link, the course is simple only teach technology, no business way.
Grandma Tun halibut rice small cousin message:
Do you feel that catering to join the water is too deep? We all like to listen to the good results, listen to the advantages, listen to the promise, but ignored the risks and pitfalls, the choice of projects must be "eyes of fire", spend time and effort on-site inspections, in order to choose a reliable good project!