7 planning schemes for food and beverage outlets

How to plan the planning scheme for food and beverage outlets? The activity plan is a written plan that clarifies the time, place, purpose, expected effect, budget and activity method of the activity. Next, I'll bring you the planning scheme of restaurant publicity activities. I hope you can like it.

1

1. Purpose of the event

National Day has always been a good time for restaurants and hotels to promote sales, and it is also the best opportunity to stimulate consumers and stimulate consumption. On the one hand, this event is to obtain better profits, on the other hand, it is also to strengthen the external image of restaurants and deepen their impressions in the eyes of consumers.

second, the theme of the activity:

"National Day is joyful, and the gifts are sent nonstop"

third, the object of the activity:

Different National Day promotion activities are carried out for different groups of high school students and low school students to effectively take care of different groups of people.

IV. Activity time:

September 28th-October 8th

V. Activity form:

Discount; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 11% discount for more than 111 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can participate in the National Day lantern fans' prize-winning quiz. At the same time, you can get a free snapshot.

VII. Campaign advertising

1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation. Planning scheme of food and beverage outlets publicity activities 2

1. Interactive activities

Mom's Cooking Competition. In the contest, mothers are allowed to show off their specialty dishes and unique and innovative private kitchens.

2. Introducing the characteristics of dishes

The restaurant launched a beauty and health package for Hui Ze Mother's Day. Launch a beauty package to express special love to mothers.

1. Nostalgia dinner on Mother's Day

Nostalgia means remembering the past. Old things, old friends, hometown and lost years are the most common themes of nostalgia.

2. Nourishing feast for Mother's Day

When Mother's Day is coming, have a nutritious and delicious meal with your mother, wishing her health and beauty forever.

3. Family dinner on Mother's Day

Play the family card to attract middle and low-end diners, focus on home cooking, with popular taste, supplemented by fashionable dining environment and standardized service, to attract fashionable young people to celebrate the holidays for their mothers.

Third, prepare Mother's Day gifts:

Restaurants should design some activities and small gifts to celebrate Mother's Day. Give carnations as holiday gifts to every mother who goes to eat.

1. In the name of a certain restaurant, send excellent mother's day messages to the target consumers, and touch them with emotional exchange.

2. Tongtai sends the activity content by SMS, informing the target consumers of the activity content of a certain restaurant on Mother's Day and the main location of the activity. Food and beverage outlets' promotional activities plan 3

1. Activity time

__ March 8th

2. Activity location

__ Food City, _ _ Seafood City, _ _ Gourmet Seafood Plaza, _ _ Farr Spring

3. Activity theme

Beautiful Women's Day, _ _ Happy to meet <

activity 2: on March 8th, the first _ _ female customers who come to our store for consumption can be given free small gifts, nourishing soup, etc. according to their own conditions, and all stores should make registration and keep financial records.

activity 3: use the short message platform to send _ _ information about women's day activities, and maintain old customers stably. The short message reads: "Beautiful Women's Day, _ _ Happy to meet! In this warm festival, _ _ catering and your * * * degree of beautiful food is still Women's Day! Various health and beauty packages are presented wonderfully. "

activity 4: banners are hung at the gates of each store, which read: "Beautiful Women's Day, _ _ Happy Meeting"

5. Precautions

1. Each store trains its employees on relevant knowledge, and guests take the initiative to prompt them when dining on that day and send them holiday wishes.

2. On the day of the event, coupon activities and loyalty card activities were carried out normally.

VI. Relevant requirements

1. The planning department is responsible for making banners and sending them to stores before March 7.

2. Each store should report the list of new customers to the company's planning department on March 9th, so that the planning department can pay a return visit to customers in time and learn about the activities of each store! Food and beverage outlets publicity plan 4

Event theme:

Melly Catering Company, specially launched a large-scale preferential event on Thanksgiving Day

Event date:

October 25th-February 11th

Event location:

Melly Roast Duck Restaurant

Event content:

Eat 188 for free, which is worth 28 yuan Bashu. A gold-medal bass in 38 yuan is

given for 388, and a prawn ball in 48 yuan is

Note: accumulation is not allowed, and only one dish is given for each table

Customers who participate in this activity are not allowed to use it at the same time as the wedding reception, table reservation and all preferential activities. See the poster in the store for details.

the final interpretation right belongs to Meili catering co., ltd.

Make use of the following publicity methods to attract customers' secondary consumption. When customers check out at the bar and spend the above-mentioned amount, the cashier must explain to the customers, and give customers free photos of dishes (equal to vouchers) to guide customers' secondary consumption psychology.

publicity methods:

1. Carry out community publicity according to the geographical situation and the coverage position of our members and customers, and put print advertisements on the community publicity column. _ _

2. Print 5,111 copies of magnanimous 16 publicity pages, and use Dahe newspaper to carry out publicity.

3. Make a large outdoor wall painting with prominent theme. 4. Print. (The photo is printed with the sum of money, the signature of Mr. Wang and the slogan {delicious-don't miss it}, and the back is stamped)

5. Draw a hand-painted pop on the water sign and put it at the door of the hotel, highlighting the theme of the event

6. Make a banner at the door, and

7. Send out 1111 messages on the SMS platform before the event begins. For different enterprises, the off-season time allocation is naturally different. After the popularity of our hotel in the spring of the lunar calendar, the overall sales volume has declined, which is also the contradiction between the off-season and the peak season that has always existed in the hotel business. In fact, being weak or not is only relative. As long as you work hard and make a run on your competitors, you can still make your sales share have more room for improvement when the overall sales volume of the market drops. In view of the arrival of the off-season, this marketing plan is specially made.

1. Purpose of the activity

1. Expand the tourist market through cooperation with travel agencies, tourist attractions and taxi companies.

2. Directly or indirectly promote the potential customers inside or outside the hotel, stimulate secondary consumption, strive for more repeat customers, urge customers to eventually become old customers and vip guests of the hotel, and finally increase the sales of the hotel.

II. Activity time

21__ year x month x day to 21__ year x month x day.

III. Departments involved

Sales Department, Catering Department, Front Office Department and Housekeeping Department.

IV. Activity theme

Warm spring carnival season, welcome with courtesy.

V. Activity plan

(1) Promote in various ways to make the off-season not dull

Method 1: Contact the local travel agency in advance to attract customers for our hotel in the form of commission.

The specific operation is as follows: the person in charge of the travel agency who brought in team customers for our hotel will pay 5 yuan money as commission for each room, and settle in cash on the same day.

mode 2: make alliances with various tourist attractions for mutual benefit.

the specific operation is as follows: after reaching an agreement with various tourist attractions through consultation, all guests who hold our hotel vouchers can use them as cash when they stay in our hotel for consumption. (Vouchers are valid during the activity, and are invalid after expiration. Vouchers are not discountable and are used to offset the consumption of hotel rooms and restaurants. ) or you can enjoy tickets and consumption discounts when you spend money at various alliance tourist attractions with our hotel vouchers (depending on the agreement of each attraction).

mode 3: contact the taxi company to provide long-term cash rebate for taxi drivers who are sent to our hotel.

The specific operation is as follows: Give the driver a discount card with his license plate number. If a guest enjoys a discount with this card when registering, he can get a cash commission of RMB 11 for the owner, and settle the account at the end of the month or cash it immediately.

(2) Give preferential treatment to customers and expand the incentive plan

Offer 1: All foreign individual travelers who stay for 8 times in a row in the current month can give away 1 ordinary tickets or ordinary standard tickets for free. Or a social individual who stays for 3 consecutive nights, give 2 bottles of mineral water.

discount 2: when you book a deluxe room or a landscape room in June and July of 21__ two months in advance, and confirm and pay the corresponding deposit in time, you can enjoy a crazy discount of 61% off the retail price. (The specific operation method is to be determined)

Offer 3: Cooperate with banks, and guests with designated bank credit cards will be given 1 vouchers when spending money at the hotel.

offer 4: use one day a week to get a few rooms for special price. (Use the pop card in front of the store to promote it)

6. Advertising

1. Make vouchers and discount cards printed with the hotel profile and geographical location, and pay the consumption instructions to highlight the unique corporate culture.

2. Advertise road signs in nearby tourist attractions and railway stations, targeting transit or visiting business and government officials.

3. During the activity, the preferential policies will be scrolled on the electronic screen all day.

4. Spray painting or pop publicity in front of the hotel.

VII. Advertising budget

The allocation of advertising budget is as follows:

1. The production cost of vouchers is controlled at: X yuan.

2. The production cost of the discount card is controlled as: X yuan.

3. The advertising expenses of scenic spots are controlled at: X yuan.

4. the cost of inkjet printing in front of the store is controlled as: x yuan. 6

1. Purpose of the event

Celebrate the 13th anniversary of the establishment of _ _ Hotel Development Co., Ltd., build a new image of citizen enterprise, enhance the reputation of _ _ Hotel, and take this opportunity to give back to new and old friends.

second, the theme of the event

__ Give me thirteen years of peace and tranquility (carry forward the past and celebrate the thirteenth anniversary)

third, the time of the event

May 8, 2111-June 8, 2111

fourth, the specific content of the event

Activity 1: zero consumption big gift <

2) If you spend more than 311 yuan, you will receive: 48 yuan food voucher +21 yuan room voucher+a pair of citizen VIP playing cards;

3) If you spend more than 511 yuan, you will get: 48 yuan food voucher +21 yuan room voucher+a citizen's exquisite sun umbrella+a citizen's VIP playing card;

4) If you spend more than 811 yuan, you will get: 68 yuan food voucher +21 yuan room voucher+a citizen's exquisite sun umbrella+a citizen's VIP playing card;

Activity 2: Citizen Garden, Banquet Paradise (Food for Citizens, Pleasure for Citizens)

1. Restaurant wedding banquet, housewarming banquet, birthday banquet and full moon banquet;

1) When the banquet is over 11 tables, send: 311 yuan vouchers;

2) If the banquet is over 21 tables, send: 611 yuan vouchers;

3) When the banquet is over 31 tables, send: 911 yuan vouchers

2. Join hands with three major wine suppliers to celebrate the store and reward guests; (provide cheap liquor, beer and drinks in the supermarket)

1) Kouzi cellar: two-star Kouzi cellar and three-star Kouzi cellar buy one and get one free 2-liter drink;

2) Guan Gong Fang: six-year Guan Gong Fang and boutique Guan Gong Fang buy one and get a 2-liter drink (Pepsi or Sprite) for free;

3) Yellow Crane Tower: Two-star Yellow Crane Tower and Samsung Yellow Crane Tower buy one and get a 2.5-liter drink.

activity 3: room discount

1) every guest staying in our store will be given a coupon for 21 yuan restaurant and a pair of VIP playing cards;

2) The chess room offers a special discount of RMB 11/hour, with a ceiling of RMB 111;

3) Special room for single room on the fourth floor 71 yuan/room.

Activity 4: Celebrate with the Garden and the Garden hand in hand, and give away your true feelings

1) During the period from May 18 to June 18, when you spend all your money in the Garden Club, you will be given 48 yuan (and so on)+two vouchers for 21 yuan in the Garden Store

2) Every guest who spends money in the Garden Club will be given a pair of VIP playing cards at each table.

Activity 5: Public Welfare Lecture Hall

In order to better serve the VIP customers of citizens, top domestic masters will be invited to give lectures in our store, provide services to citizens and provide courses of interest to everyone.

teachers a and x teach "attractive women";

b, other courses to be determined, such as: Confucian education, three-character classics, Yijing, etc. Since the Food Safety Law was officially implemented on June 1, 2111, our county has vigorously publicized the Food Safety Law, carried out in-depth food safety rectification work, improved people's awareness of food safety, and the overall food safety situation in catering services in the county has improved. In order to further strengthen the publicity and education of food safety and celebrate the fourth anniversary of the implementation of the Food Safety Law, it is decided to carry out the food safety publicity week of catering services in the county from June 7 to June 27, 2111. Now, this plan is formulated in combination with the actual situation of our county.

1. Work objectives

Through a series of publicity activities, the supervisors in the county can fully grasp the main contents of the Food Safety Law, correctly perform the statutory duties of the food and drug supervision departments, and enhance their supervision ability and level; Further strengthen the responsibility of catering service operators and enhance their legal awareness of the first person responsible for food safety; Further improve the public's awareness of food safety law and social supervision, and mobilize all sectors of society to accumulate