The differences between Generation Y and Generation Z are: digital competence, socialization, work style, consumer behavior, and attitudes towards social issues.

1. Digital Competence

Generation Y people have been exposed to computers and the internet since they were young, as opposed to Generation Z people who are more familiar with smartphones and mobile applications. When it comes to digital competence, Gen Zers tend to be more proficient than Gen Yers because they grew up with a lifestyle based on the mobile Internet world and a higher level of penetration of smart home devices and the like in their homes.

2. Socialization

Generation Y was the first generation to grow up on social media, and is used to interacting with traditional social media platforms like Facebook and Twitter. In contrast, Generation Z prefers to use visual and micro-video-based social media platforms such as Instagram and TikTok, and they are more adept at quickly connecting with people through short-form video and other media content.

3. Work styles

Generation Y is the first vibrant digital workforce, and they are used to working in flexible work environments, with most preferring to avoid the 9-5 routine. Generation Z, on the other hand, is more focused on the recognition of self-worth and fulfillment of their work, and they highly appreciate individual creativity and autonomy, and are more concerned about their rights and freedoms.

4. Consumption Behavior

Generation Y is the most experienced consumer, they are one of the experiencers in the popularization of e-commerce, and they are able to adapt better to both online and offline consumption methods, while the Generation Z group is more inclined to shop online and spend money by using digital payment methods, and the physical stores are a little less attractive.

5. Attitudes towards social issues

Generation Y and Generation Z have clear social views and attitudes, but have different views on different issues. Generation Y emphasizes more on diversity and equality, and pays more attention to social justice issues, such as racial discrimination and human rights, while Generation Z pays more attention to environmental protection and ocean conservation, and values sustainable development.