The annual meeting is an annual company event as its name implies. By the end of the year, most companies will hold annual meeting activities. As the person in charge, they need a perfect annual meeting activity plan to plan the specific process. Below I bring you the annual meeting activity planning scheme, I hope you like it!
A comprehensive plan for the annual meeting (selected part 1)
I. Defining the theme of the annual meeting
The theme of the annual meeting should be clear, and the purpose of the annual meeting of dealers is to order. Therefore, it is not necessary to name the theme of the annual meeting as a fake "so-and-so dealer exchange meeting, so-and-so manufacturer association", but to go straight to the theme and make it a "so-and-so brand order meeting in a certain region" so that all dealers can understand that the purpose of the annual meeting is to order. Avoid leaving the dealers unprepared for ordering, which will make both parties dissatisfied.
2. Enrich the contents of the annual meeting
1. The contents of the annual meeting planning scheme should be educational.
Nowadays, many brands' ordering meetings have become a cliche. Ask some customers to come and listen to the manufacturer's personnel to read out the basic situation of the company, then eat and drink, and let the company's business personnel and dealers "drink alcohol is sales" on the wine table before carrying out other activities. In this way, we can win over the dealers' orders. After the meeting, the company settled accounts, and the profits could not support the expenses. The agents frowned. Later, when it comes to the annual meeting of dealers, they are afraid, and the dealers are no longer interested in the annual meeting of dealers, because holding an order meeting has no practical significance except taking money to eat and drink to order, and, like agents, they can't see the benefits and learn anything. Therefore, I think, In addition to promoting the brand to the dealers, we can choose to improve the management level of the dealers, help analyze the development trend of the industry, guide the dealers to make better promotion plans, teach by example how to promote the brand products to consumers, and help analyze the advantages and disadvantages of the finished products as the theme of the annual meeting. I believe that the dealers will be more interested in the above topics.
2, The annual meeting host should be professional.
A professional annual meeting host will make the atmosphere of the venue relaxed and bright, and at the same time, it will also enable dealers to strengthen the professional image and solemn attitude of the company.
3. Annual meeting time
Time period of the annual meeting of dealers: before and after the peak season of product sales.
The annual meeting time should not be too long or too short. We should adhere to the basic principle of four hours. The first hour focuses on promoting the selling points of the company's brands and products. In the second hour, we should invite company managers to make speeches on the theme of the annual meeting, and at the same time announce the unexpected policies of the annual meeting. In the third hour, we should focus on literary programs or active live atmosphere. In the fourth hour, To visit the exhibition venue and order products on the spot.
III. Enhance the effect of the annual meeting
The main tasks before the meeting are as follows:
(1) Determine the invitees of the ordering meeting, and the details are especially to catch the people who play a decisive role in the ordering meeting.
(2) Determine the main push items of the ordering meeting: as the product items of enterprises are often not single, so which product is adopted as the main push variety. To find the products with the greatest opportunity, for example, among Desai's current products, it is necessary to highlight the differentiated product DS-111 to learn DVD and fully highlight its selling points. The details are to avoid over-all main products or unfocused promotion products.
(3) Formulate the ordering policy for main products: that is, what kind of promotion policy should be adopted for main products in order to expand the order quantity. Inadequate promotion policies will also
affect the effectiveness of the ordering meeting, and the details lie in the formulation of the ordering policy.
(4) Determine the theme of the ordering meeting: selling products needs a reason, and opening the ordering meeting also needs a starting point to determine a theme. Otherwise, engaging in promotion and ordering for no reason will make customers feel defensive.
(5) Do a good job of creating momentum and finding out the customer before the ordering meeting. On the one hand, it is targeted to build momentum in advance to make customers have a correct understanding, psychology and preparation, and at the same time, to delineate core customers through market conditions.
(6) Make a good choice of venue: mainly according to the number and scale of people invited, choose the venue of the ordering meeting, and make it convenient for transportation and easy to find this.
(7) Make a good schedule and prepare ordering materials, according to the invitation. Indicate the time and place of the ordering meeting, and at the same time, deliver the product information, price list and promotion notice to the known customers.
(8) Arrange the venue. The venue layout of the ordering meeting should highlight the theme of the ordering meeting.
The main tasks in the annual meeting planning plan are:
By creating a relaxed atmosphere in the ordering meeting, on the one hand, customers can actively participate in it, arouse their enthusiasm for ordering, and at the same time, they can eliminate their preventive psychology. Infecting other customers
The work after the meeting is mainly as follows:
After the order meeting, it is only half the success of the order meeting, and how to implement it is the most important thing for the final success of the order meeting. Therefore, on the one hand, the goods should be delivered to the ordering customers in time after the order meeting, on the other hand, the telephone should be tracked and visited in time, and the deposit should be collected to ensure that the intention is truly achieved.
After the order meeting, many enterprises should be good at summarizing
. When it comes to the ordering meeting, we basically don't talk about "after ordering". The booking seems to have ended, and the funds have come. There is still a lot of work to be done in the ordering meeting. Compared with last year's ordering meeting, whether the number has increased, whether the production capacity can keep up, and whether the OEM manufacturers will further implement it, these are all urgent to be solved.
Making a summary propaganda film for the annual meeting of enterprises
Meeting services in Mingyang: annual meeting planning, annual meeting. Annual meeting performance program, enterprise annual meeting plan
Annual meeting activity planning plan encyclopedia (selected part 2)
1. Foreword of the annual meeting:
After going through the past, the sweat of struggle has just been wiped away, and the smile of victory is spreading. Let's join hands tonight, singing this road of glory and moving forward to the Ming Dynasty. Partners, let's join hands to sing our beloved songs and dance out of our blood. Persistence, dream, pursuit, unity, we * * * burn our hearts together and lead the way!
Second, the theme of the annual meeting:
Flying the dream beyond infinity
Third, the principle of operation:
Building a field, taking advantage of the situation, and gaining deep roots in people's hearts
Fourth, the preparation for the annual meeting
1. The layout of the venue:
First, there is a good venue sound, stage lighting effect and a good annual meeting environment. It allows everyone to have dinner together
Second, some banners about the company's philosophy (culture) are hung on both sides of the annual meeting venue
Third, trophies, red flowers, bonuses (bonuses for excellent employees and excellent parents) are prepared for the first place in the company, and it is best to prepare some special prizes and consolation prizes.
IV. Participants: all employees of the company
leaders of various departments of the company
parents of outstanding employees and leaders
major customers of the company
V. Seating arrangement: guests and leaders are guided into the seats by specialized personnel
VI. Huge photos (exhibition stands) of the top ten annual achievements are hung at the back of the venue
VII. Outstanding employees and elders of the company, The general manager's photos are made into exhibition stands and placed on both sides of the venue
VIII. Annual meeting flow arrangement:
(at the beginning, a collection of photos of employees' daily activities or daily activities will be put on)
1. The top ten performers will share (the order of hosts is from ten to one).
DJ: When presenting awards, you should put on shocking music and dance music.
The host read out their achievements and gave a brief introduction to everyone.
(The top 11 players walked onto the stage on the red carpet last, and the spotlight focused all the time, applause and shouts continued)
2. Awards ceremony: rewarding outstanding employees of tourism. On-the-spot awards
3. Awarding great parenting awards (this award is awarded by people or members who are helpful to the company)
4. Sharing
① Each of the top ten performers shares three to five minutes (preferably within five minutes), and the business experience or mental journey that is helpful to everyone (let the employees who share it start preparing three days ago)
② Customers or enterprises can share themselves.
(After sharing, you can set up a 11-minute lucky draw, which will be divided into three times in the whole annual meeting, starting with the small prize)
5. Party programs
① Each department or group will produce several designated programs, and the top three programs will be rewarded handsomely, so as to motivate employees to actively participate in the annual meeting
② A good creative program needs to be combined with interesting events that are popular this year, and funny clips
③.
7. Interactive games
Interaction should not last long: 1-2 game sessions are the most suitable, each interactive game should not last more than 5 minutes, and the sketch performance should not last more than 11 minutes, otherwise the party will be messy and the audience will be tired of aesthetics.
8. After the program, the boss comes on stage to announce the mechanism adjustment tomorrow (it is better to mention several pre-selected leaders). The purpose is that employees will be excited and want to do things after listening to it. The boss must plan it in private, stamp a copy for each department, and fulfill his promise by the end of next year.
9. Let all departments set performance targets for next year and make commitments at the annual meeting in the form of team style display.
11. Give out new year's goods (the new year's goods can be used at the earliest, and the boss of the company can't be forgotten all the time during the New Year)
If the bonus is given: this employee was originally 1111 yuan this year, Give it to him and divide it into several pieces:
buy 211 yuan for new year's goods (the more practical, the cheaper it is)
311 yuan gives employees
111 yuan to their children
211 yuan gives them to their wives
211 yuan gives them to their parents (the above-mentioned employees must sign and receive them next year, for fear of taking them all for themselves, which will not achieve the effect of family support)
IX. Group arrangement for the annual meeting: < p
1. One conference director:
2. Off-site:
Two people in the check-in group (who are also in charge of tea breaks):
(Excellent employees and their parents enter first, Sitting in the front row)
3. On-site:
Moderator: male and female
DJ:
Responsible for giving red flowers to all the top ten employees, including outstanding employees:
Lighting
Photography
Materials
Whiteboard group
Welcome group
Detailed schedule
Face to face.
5. Personnel arrangement after the annual meeting (it is inevitable that some people will drink too much at the annual meeting, so we must arrange the follow-up things, otherwise problems will easily occur).
IX. Meeting process of the annual meeting
Go to the meeting place the first afternoon to arrange the meeting place, and the meeting group will go out on its own!
X. On the day of the annual meeting,
1: 11 and
7:11 am, all members of the conference group will gather at the meeting place on time
(all members of the conference group are required to wear uniform clothes, except for special posts, such as photography)
The conference director will call the roll at 7: 11, and arrange posts to take their positions outside the meeting place at 7: 41, so as to prepare for the arrival of all employees. (During this period, very, very moving music must be played in the venue)
At 8: 31, everything in the venue is ready, and the host is ready (at this time, you can play a photo collection of employees' daily activities or daily activities)
At 8: 41, the host will play on time, and after the opening speech, two crazy dances will be performed first (led by all leaders)!
at 9: 11, the top ten people share (3-5 minutes for each person) and make a signboard (time is up).
At 9: 51, the first lottery session
At 11: 11, there should be a coffee break.
At 11: 11, the host will go on stage and jump. After winning the prize, express your feelings in one sentence, and time is limited.)
(2) Award the greatest parenting prize (this prize is awarded by the boss of the company or the person who has helped the company the most)
(3) Share with customers or enterprises, and share your own success stories or give advice to employees from the customer's point of view! (Five minutes for each person, 3 to 5 people are enough)
Rest at noon at 12: 11 (dinner is better arranged in the evening, so everyone can let go of something to eat)
Second, enter the venue at 13: 11 in the afternoon, and excellent employees, parents and company dignitaries will enter the venue first
There will be a scoring session during the performance at 13: 21 (the program is controlled for about three hours). So don't let people walk first
16:21, the second lottery session
16:31, intermission
16:51, the second half will start to announce the mechanism adjustment next year (it's best to mention a few pre-selected leaders), and how much commission will employees make next year (the lifeblood is that employees will be excited after hearing it, and if they want to do something, the boss must plan it privately, and each department will get a copy after stamping the seal. Make good on promises at the end of next year
Each department will set targets at 17: 31 (in the form of team style display)
Announce and award the top three or top two awards of the program at 18: 31 (cash must be made on the spot)
Give out new year's goods at 19: 11!
Third, at 19: 31 in the evening, everyone will have a dinner!
the third lucky draw at 8: 31
A comprehensive plan of annual meeting activities (selected part 3)
On the occasion of leaving the old year and welcoming the new one, the company will hold a 21__ year summary commendation and a 21__ year annual meeting to thank all employees for their hard work and silent efforts over the past year.
first, the theme of the annual meeting
21__ year summary commendation and 21__ year welcome annual meeting
second, the annual meeting time
Competition: 11: 11 to 17: 11 on October _ _ or on the 22nd, 21__ year
Annual meeting: October _ _ or 17: 11 on the 22nd, 21__ year.