Corporate Strategic Management Mock Questions Paper B
A test question is a question used in an examination that requires a standardized response. It is prepared by the proposer for a certain purpose of examination. Here is my compilation of Corporate Strategic Management Mock Questions Paper B. Take a look at it.
Corporate Strategic Management Mock Questions Paper B 1I. Single Choice Questions
1. The term corporate strategic management was first coined by ( ) in his 1976 book From Strategic Planning to Strategic Management.
A. Andrews B. Mintzberg C. Chandler D. Ansoff
Answer D
2. Political-legal factors refer to the political forces that have existing and potential effects and influences on the business activities of the enterprise, and also include the ( ) that imposes limitations and requirements on the business activities.
A. Political studies B. Laws and regulations
C. Financial system D. Corporate documents
Answer B
3. In a nutshell, the capability of a company is the product of its organizational structure and control system. Firm capabilities are the skills that a firm ( ) and puts them to productive use.
A. allocating resources B. coordinating resources
C. distributing resources D. synthesizing resources
Answer B
4. The principles that should be followed in formulating the strategic objectives of a firm include the principle of consistency, which is also known as the principle of ( ).
A. Principle of Balance B. Principle of Equivalence
C. Principle of Identicality D. Principle of **** Keeping
Answer A
5. For example, in the iron and steel industry, by vertically uniting the three process stages of the industry: ironmaking, steelmaking, and steel-rolling, and by adopting production technology and equipment with strong continuity, energy consumption and costs can be reduced, and therefore, firms choose a vertically An important reason for the integration strategy is ( ).
A. Technological conditions B. Production equipment
C. Scale cost advantage D. Resource utilization conditions
Answer A
6. The forms of international strategic alliances are contractual, international association, equity participation and ( ).
A. Sole proprietorship B. Joint venture
C. Franchise D. Licensing
Answer B
7. Sanyo Corporation of Japan puts forward the slogan "Proud to be the world's first-class high-precision", which belongs to the ( )
A. Corporate strategy B. Enterprise strategic mission C. Enterprise strategic goal D. Enterprise business philosophy
Second, multiple choice questions
1, generally speaking, the expression of enterprise mission should include ( )
A enterprise vision B enterprise survival purpose C enterprise philosophy D enterprise image E enterprise brand
BCD
2, which of the following should be included in the statement of the mission of the enterprise?
2, in which of the following cases, the buyer has a strong bargaining power ( )
A buyers are relatively concentrated, and a large number of enough to buy B buyers of the industry switching costs are high C buyer's profits are low D buyers have sufficient information about the supplier E purchase of differentiated products
ACD
3, the characteristics of the strategic alliance have ( )
A fuzzy boundaries B loose relationship C mobility and flexibility D efficient operation E risk reduction
ABCD
4, the uncertainty of the emerging industry is mainly manifested in the ( )
A technological uncertainty B economic uncertainty C organizational uncertainty D strategic uncertainty E uncertainty of the personnel
Three, short answer questions
1. Specific policies for pursuing a low-cost strategy
1) Operating units should actively build large-scale, high-efficiency facilities;
2) Strive to reduce the cost of experience
3) Keep a tight rein on costly expenditures and overheads;
4) Pursue the cost of research and development, service, sales, advertising and other departments minimization.
2. Factors affecting a company's strategic choices
1) the degree of dependence of the company on the external environment
2) the attitude of managers to risk
3) the past achievements of the company
4) the power relations in the company
5) the function of the middle management
3. The framework for leading strategic change is What?
1) Create a sense of urgency;
2) Build a guiding coalition;
3) Develop a vision and strategy;
4) Communicate a picture of the change;
5) Wide-ranging empowerment campaigns
6) Achieve short-term victories;
7) Consolidate gains to generate more change;
8) Integrate new approaches into the culture
4. What are the factors that determine the intensity of competition between strategic groups in an industry?
1) the degree of market interconnection between strategic groups;
2) the number of strategic groups and their relative sizes
3) product differentiation established by the strategic groups;
4) differences in the strategies of the groups
5. The economic environment in which a company conducts its overseas operations
1) the level of development of the country's economy
1) the level of development of the country's economy
1) the level of development of the country's economy
1) the level of development of the country's economy
1) the level of development of the country's economy
(2) Total GDP and its distribution
(3) Balance of payments
(4) Group trade and regional economy
Fourth, expository questions
1. Discuss the advantages of the unrelated diversification strategy
Answer:
1) A company can provide products or services to several different markets in order to diversify business risks and pursue stability of earnings.
2) When multiple divisions (industry) units operate within a single company, they can take full advantage of the company's resources in management, marketing, production facilities, research and development, etc., creating synergies and benefiting from synergies.
3) It can balance the various operating units within the company, and when some operating units are undergoing development or temporary difficulties, the company can obtain financial support from other operating units.
4) The company moves to industries with better economic characteristics to improve the overall profitability and flexibility of the company.
2. Discuss the advantages, disadvantages, and adaptive strategic conditions of the product or service-based (divisional) organizational structure
Answer: Advantages: First, dividing departments by product or service facilitates the use of specialized equipment, makes coordination easier, and allows for the maximum use of individual skills and specialized knowledge. At the same time managing each product or service as a profit center allows the business unit to expand and pursue related diversification strategies. In addition, because each individual in the business is linked to a specific product or service, it is possible to foster and develop esprit de corps. Finally, this structure allows line managers to experience a wide range of functional activities and provides an opportunity to train top management.
Disadvantages: Competition between divisions may occur to the detriment of the entire organization. Duplication of equipment and facilities, overstaffing, and inconsistency of approach across divisions are also problems that arise from this structure. In addition, the fact that the managers of the divisions are largely equivalent to the general manager of a single product or service company makes the issue of maintaining upper management (headquarters) control particularly important.
Strategic conditions for adaptation:
(1) an environment of relatively high change and medium or high uncertainty;
(2) a large corporate scale;
(3) a high degree of independence, or even irrelevance, of the technologies employed by the divisions;
(4) a corporate emphasis on external roles, adaptability, and the goal of customer satisfaction. >
V. Case Study
Ping An Insurance Group Company of China, Ltd. is a comprehensive financial services group with a focus on the insurance industry and a blend of securities, trust, and investment, and it is China's first state-controlled joint-stock insurance company, as well as China's first nationwide insurance company with foreign equity participation. At the beginning of the century, Ping An Insurance regarded it as its ideal goal to become one of the top 400 of the world's top 500 insurance companies. Ping An absorbed the essence of Chinese traditional culture and western modern management thinking, and formed a corporate culture that is widely praised by the outside world.
Ping An's corporate mission is: to be responsible for customers, service first, integrity and security; to be responsible for employees, career planning, peace and happiness; to be responsible for the community, to give back to the community, and to build the country. Ping An advocates the maximization of value as the guide, the pursuit of excellence as the process, and to be a person of high moral character and value, the company has formed the personal values of "honesty, trust, enterprise, achievement" and the team values of "unity, vitality, learning, innovation". Ping An's vision and ambition for its employees is to become a pioneer in China's corporate reform and a model for learning in the financial services industry, and to build an international first-class integrated financial services group.
Please answer the following questions:
(1) What words describe Ping An's purpose of survival? Do you think Ping An's description of the purpose of corporate existence is worth improving? If you were asked to describe the purpose of existence for Ping An in one sentence, how would you describe it well?
(2) In Ping An's corporate mission, what outlines the company's business philosophy?
(3) What words describe the corporate vision (future outlook)? What are the strategic goals of the company?
Case Study
(1) Purpose of business existence: responsible for customers, service first, integrity guarantee. Shortcomings: too general. Summarized in one sentence: defuse risks and pray for peace.
(2) Responsible for employees, career planning, peace of mind; responsible for the community, give back to the community, build the country.
(3) Vision: to be a pioneer in China's corporate reform and a model for learning in the financial services industry, and to build an international first-class integrated financial services group. Strategic Goal: To be one of the "Top 400 of the World's 500 Best".
Corporate Strategic Management Mock Questions Volume B 2 Multiple Choice Questions 1. The most fundamental feature of corporate strategy is (global). 2. In a particular product and market area, the characteristics and conditions of the advantage that a company has over its competitors are (competitive advantage). 3. Shengli is a company specializing in cosmetics business without subsidiaries and branches, the company's strategic management hierarchy is composed of (corporate strategy - functional strategy). 4. Kodak's product and market domains should be defined as which of the following domains (Information Records). 5. The decision makers at Fuyao Glass (a publicly traded company specializing in automotive glass) want to consider concentric diversification as a direction for further development, so which direction should be prioritized? (Development of architectural glass products) 6. TCL is planning to enter the field of automobile manufacturing, this strategic level belongs to the (corporate strategy) 7. Beijing, since 1998, the tailpipe emission standard of motor vehicles has been strictly limited, in which cars must be installed with three-way catalytic converter with EFI. It belongs to the (political and legal environment) factors in the macro environment of the enterprise. 8. At present, the catering industry in large and medium-sized cities, consumers are more and more inclined to have a grade, taste of the restaurant, "good value for money" is not the primary choice for people to eat. This is the macro-environment (economic environment) factors affecting the performance. 9. In the health care and cosmetics industry, the most important barrier to entry is (product differences). 10. Generally speaking, high barriers to entry and high barriers to exit industries are (high profit and high risk). 11. Biopharmaceuticals have a high growth industry, the combination of barriers to entry and exit barriers is (high barriers to entry, high exit barriers). 12. You think the most important feature of the cell phone industry is (the industry has high barriers to entry/exit) 13. Beijing Chang'an Shopping Mall is a general department store, and its main competitor is (Beijing Parkson Shopping Center) 14. The People's Bank of China has been introducing new monetary policies in the last two years, such as increasing the reserve requirement and raising the deposit and loan interest rates. The People's Bank of China has been introducing new monetary policies in the past two years, such as increasing the reserve requirement and raising the deposit and loan interest rates. 15. The most important factor that determines the bargaining power of oil companies for petrochemical companies is (industry concentration). 16. A is an import and export company, in terms of its external environment, the most important macro-influential factors are (political and legal factors). 17. For tourism enterprises, the following factors are macro factors (domestic residents for tourism consumption expenditure growth is obvious). 18. For the steel industry, the most obvious competitive feature is: (economies of scale). 19. The value chain theory is based on the basic logical relationship is (operating resources - value activities - competitive advantage) 20. The future outlook consists of the ambitious goals for the next (10 to 30) years and a vivid description of the goals. Vivid description of the goal. 21.The American Telephone and Telegraph Company's purpose of survival is to provide information and communication tools and services rather than to produce telephones, illustrating that the purpose of describing the survival of a business must be to (satisfy a certain need of the customer). 22. "The xxx company aims to provide entertainment rather than operate in the movie business" describes (the purpose of the business). 23. Avis Rent-A-Car said, "We want to be the fastest-growing and most profitable company in the car rental industry. The most profitable company", this slogan shows the company's (corporate vision) 24. If you are engaged in the production of athletic shoes, your corporate mission should be expressed as (to provide manufacturing enough to be able to compare the beauty of the shoes and cars. 25. The target market of Xidan Mall is: a popular boutique. Some customers complain that the decoration of the mall is too low grade and there are too few chairs in the mall. Some people suggest that the mall further renovation, more chairs and increase the proportion of brand-name goods, and strive to make brand-name goods at a good price, what is the problem with this suggestion? (Suggested measures are not consistent with the goals of the company) 26. American Telephone and Telegraph Company declared that the company "provides the tools and services for information communication rather than producing telephones." This statement belongs to (corporate mission). 27. Haier's corporate mission may be (create China's world famous brand). 28. "The East does not shine, the West shines" is a metaphor for (diversification strategy). 29. In 19xx, Sony bought two movie studios, Columbia and TriStar, for $5.4 billion, and the strategy implemented at this time was (vertical integration strategy). 30.KFC fast food restaurant since 1987 into the Beijing market, the continuous development of franchise chains, occupy the Beijing fast food market, which belongs to (market development strategy). 31. A toothpaste factory originally produced only medicated toothpaste, and now increase the production of toothbrushes, which belongs to the (horizontal diversification). 32. TCL acquired the French company Alfie, which belongs to (growth strategy). 33. If the MP4 product is recognized by consumers and demand is expected to increase dramatically, the manufacturer of MP4 should most likely consider implementing (horizontal integration strategy). 34. A company dealing with infant formula is preparing to diversify, and you would suggest that the highest priority business area is (teenage formula) 35. Coca-Cola offers a full range of beverages that is unmatched. From "Meijuyuan Fruit Orange" to "Sky and Earth Mineral Water" and "Tea Research Workshop", Coca-Cola has launched nearly 20 beverage brands in the Chinese market, including traditional carbonated beverages, but also a wide range of other beverages. In addition to traditional carbonated beverages, Coca-Cola has launched nearly 20 beverage brands in the Chinese market***, including fruit juice, tea, pure water and other types of non-carbonated beverages, which can be described as "all-rounded". The above information shows that Coca-Cola has adopted (horizontal diversification). 36. In order to further expand the scale of production of color TVs, Haier Group acquired the Hefei Huangshan Electronics Group, which belongs to (horizontal integration). 37. "The practice of putting eggs in one basket" is a graphic representation of what strategy (focused strategy). 38. The type of strategy that needs to be supported by economies of scale is (cost leadership strategy). 39. The discontinuation of Ericsson's independently branded cell phones on page 100 of the textbook illustrates Ericsson's adoption of a (proactive contraction strategy). 40. The Boston Matrix is particularly applicable to (diversified companies) 41. The scenario on page 235 of the textbook: What is the appropriate method for selecting the new assistant to the president? (None of the above) 42. A strategy to reduce costs through effective means, so that the total cost of the enterprise is lower than the cost of competitors, or even the lowest cost in the same industry, so as to take a competitive advantage of a strategy is (low-cost strategy). 43. The core of the differentiation strategy is to replace some kind of valuable to customers (uniqueness). 44. The so-called differentiation strategy refers to the enterprise products and (competitors' products) products have a clear distinction, the formation of distinctive features and a strategy. 45. Pepsi positioned its target customers in the young people, and through the low price, so that Coca-Cola's market share hard to snatch a part of it over. The type of strategy adopted by Pepsi is (low-cost centralization). 46. In 1956, Ikea began experimenting with flat packs, a move that was originally intended to save shipping space, but today is a component of Ikea's competitive advantage. Ikea is using (product differentiation strategy). 47. The type of strategy that produces economies of scope is (diversification). 48. The type of competitive strategy practiced by Chery Automobile in the automobile industry is (cost leadership strategy) 49. A collection of interrelated, geographically concentrated firms and organizations in a particular industry is a (business cluster). 50. A branding strategy that uses the same brand for all products is (family branding). 51. An enterprise originally operated specifically for high-end consumer groups "sunny" brand clothing, the market success, double the brand into the mid-range consumer market, this brand strategy is (brand extension). 52. Long-term capital financing, the lowest risk financing is (common stock). 53. Long-term capital financing, the financing of the greatest risk of financing (bonds). 54. The U.S. P & amp; G company launched after World War II, "Tide Polyester" brand of laundry detergent was successful, and in the 1950s launched the "Happy" brand of laundry detergent, this brand strategy is (multi-brand). 55. The transformational model of strategy implementation is characterized by the general manager of the enterprise mainly considering how to (implement corporate strategy). 56. In the strategy implementation process, the general manager encourages middle and lower management to develop and implement their own strategy model is (growth). 57. The basic principle of the relationship between strategy and structure is (the structure of the organization is subordinate to the organizational strategy) 58. The so-called strategic failure refers to the results of the implementation of corporate strategy deviates from the (strategic objectives) and the ideal state of strategic management. 59. The purpose of strategic control is mainly to control (strategic failure) 60. In the face of the adjustment of the national housing industry policy, some enterprises have rapidly shifted from the development of high-grade luxury real estate projects to the development of affordable housing, which belongs to the following: (Early change) Case example The Peony PetroChina International Credit Card is the first national co-branded card that can be used at gas stations in China, jointly created by ICBC and PetroChina. In addition to all the functions of Peony International Credit Card, Peony PetroChina International Credit Card also enjoys gasoline discounts and a number of value-added services, which truly realizes "one card in hand, gasoline throughout the country" without any obstacles to consumption, and helps you to enjoy the pleasure of driving comfortably. Peony CNPC International Credit Card includes Visa, MasterCard and American Express brands, and customers can choose different brands according to their preferences. Here are the main features of the credit card: (1) Convenience of swiping the card for gasoline. Peony CNPC International Credit Card can be used for refueling at more than 14,000 PetroChina gas stations across the country (click to download), and it will be expanded to more than 17,000 gas stations soon. (2) Discounts: Before December 31, 2009, holders of Peony CNPC International Credit Card can enjoy a 1% discount when they swipe their cards to refuel at ICBC's POS machines in PetroChina's gas stations. (3) 24-hour nationwide roadside auto rescue special offer. Starting from July 1, 2006, cardholders of Peony PetroChina International Credit Card can enjoy 24-hour nationwide roadside auto rescue service with double discounts (on top of the member price), which can help you get rid of worries when you are driving. (4) Special co-branding points. When you use Peony CNPC International Credit Card to refuel with ICBC POS at PetroChina gas stations, you can accumulate special co-branded points, which can be used to participate in occasional points exchange activities. (5) Consumption Reward Offers. Cardholders can fully enjoy the Peony International Credit Card points reward program and occasional promotional offers. (6) Special Annual Fee Offer. If you make 5 purchases with your card in a year or the cumulative amount of purchase reaches RMB 5,000 (including equivalent foreign currency), the annual fee for that year will be waived automatically, which completely eliminates your worries. (7) Financial Services. It can be used at nearly 20,000 ICBC outlets, nearly 20,000 ATMs, nearly 200,000 merchants, and hundreds of thousands of POS and ATMs with the UnionPay logo across the country. Based on the above information, try to analyze: (1) The cooperation between ICBC and China National Petroleum Corporation belongs to which type of cooperation? (2) What benefits did ICBC and China National Petroleum Corporation (CNPC) get from this cooperation? (3) Try to summarize the conditions for the success of this kind of cooperation. Reference Answer: (1) This kind of cooperation belongs to the cooperative marketing type of cooperation, specifically the promotional cooperation. (2) The benefits to ICBC include: expanding the number of credit card holders; bringing PetroChina's fund management business into ICBC, and taking PetroChina as a large and stable customer, on which value-added wealth management business can be developed. The benefits to PetroChina include: expanding the consumer base and consolidating repeat business; eliminating the need to collect cash and change and deposit cash in the bank, reducing operating costs; and transferring some of its financial activities to the bank, such as issuing invoices on its behalf. (3) conditions for success: one is the existence of both sides of the *** with the same user base, the second is the cooperation between the two sides of the business there is some kind of mutually reinforcing relationship, such as the example of financial products and services and petroleum products sales services have a certain degree of plasticity, the sale of petroleum products need funds, and the use of funds and the content of the bank's services.