How can we improve the core competitiveness of enterprises? The core competitiveness of an enterprise is its own advantage, and many enterprises don't know how to improve their advantages. Then I will take you to know in detail how to improve the core competitiveness of enterprises.
How to improve the core competitiveness of enterprises 1
1, management innovation. Management innovation refers to the process that enterprises adopt new and more effective methods and approaches to plan, organize, motivate, coordinate and control, so as to continuously improve enterprise management efficiency, adapt to market changes, meet market demand, and realize the goal of organic unity of enterprise benefits and social benefits.
The main contents of enterprise management innovation include the innovation of management concept, organizational structure, management method, management mode and management system. In modern enterprises, any kind of innovation must be implemented through enterprise management functions and implemented at all levels of enterprise management. Therefore, management innovation is the synthesis of all kinds of innovations of enterprises, and it is also the basic guarantee to realize all-round innovation of enterprises.
2. Technological innovation. Technological innovation refers to the development and production of new technologies and economic and technological activities related to the first commercial application. Technological innovation mainly includes product innovation and process innovation. The technological innovation of enterprises aims at opening up the market, and uses technical leverage to win as many economic benefits as possible by improving the degree of competition, enterprise scale and monopoly power and launching new products, so as to obtain the maximum enterprise profit.
3. Product innovation. Product innovation not only refers to the technological innovation activities of enterprises to produce new products, but also includes the commercialization of products accompanied by technological changes. All kinds of innovation activities of enterprises are carried out around the core of enterprise product innovation. Because all kinds of innovations of enterprises will eventually enter the market with product innovation as the carrier and be tested.
With the acceleration of information process and the constant change of economic market, it has brought brand-new changes to the products, services and management of enterprises. In this case, enterprises should abandon the conservative concept of standing still, adjust internal processes, and innovate the inherent backward management concepts and methods in order to give full play to their own resources and technological advantages.
4. Market innovation. Market innovation means that enterprises adopt new methods, new means and new ways to turn potential markets into real markets, and constantly explore and occupy new markets while increasing market share; At the same time, a mechanism to adapt to market changes is formed to ensure that new market demands are met.
Give some suggestions on how to turn the potential market into the real market:
(1) Consumer-oriented factor: Positioning your own unique selling point. The reason why consumers buy your products and services must show their advantages through differentiation. ) focus on your business priorities. Reflect your core competitive advantage and your specialty. ) market your selling point and focus on all aspects. Strive to develop more and more loyal and stable customer base.
The more customer groups, the higher customer loyalty, and the stronger and more lasting the core competitiveness of enterprises. Therefore, our enterprises should attach importance to their own customer base. Starting from all aspects of marketing, such as product, price, channel, promotion and public relations, we will strive to cultivate our own customer base in order to enhance our core competitiveness. Establish the company's own brand and create brand effect.
(2) Grasp the competitive position of enterprises: compare the strength of enterprises and competitors, analyze the market position of enterprises, and see whether they belong to incumbent enterprises or challenge enterprises, and whether they are leaders or followers of enterprises. According to the location, formulate the corresponding development plan. Choose according to their own strength, compete with competitors, unite, merge, merge and a series of measures to carve up the market.
5. Ecological innovation. Ecological innovation refers to the whole process of enterprise production and management, that is, the ecological revolution of modern enterprises; It also refers to the eco-economic innovation activities related to the development, production, management and first commercial application of green products and green industries of enterprises.
6. Corporate culture innovation. Corporate culture innovation means that enterprises get rid of the shackles of single culture, introduce various factors into corporate culture system and production and management system, and transform culture into the internal factors of corporate economic development, greatly improve the cultural content of corporate economic development, and create corporate culture that adapts to knowledge economy and sustainable development economy.
7. Innovation of R&D capability. R&D capability is an important part of enterprise competitiveness, and it is also the source of enterprise core competitiveness and long-term profit. R&D ability can be expressed by the number and quality of enterprise researchers, the total R&D investment and the proportion of R&D funds in the sales revenue of enterprises, and the core technologies owned by enterprises.
Extended data
Core competitiveness refers to the resources that can bring comparative competitive advantages to enterprises, as well as the allocation and integration methods of resources. With the change of enterprise resources and the improvement of allocation and integration efficiency, the core competitiveness of enterprises will also change. With the strength of core competitiveness, enterprises can stand out from the fierce market competition and enhance the value of products and services in a certain period of time.
How can we improve the core competitiveness of enterprises? 2 The core competitiveness of enterprises mainly includes eight aspects.
1, senior human capital. With the advent of knowledge economy, more and more people realize that human capital plays a decisive role in the competitiveness of enterprises. But the crux of the problem is, for the owners of enterprises, what kind of mechanism design can organically combine human capital with enterprises, so that special talents can dedicate their talents to enterprises, and the "luxury chariots" owned by enterprises will not be wasted.
2. Leading the core technology of the industry. Solid competitiveness comes from insisting on specialization, doing a good job in a field, forming a strong proprietary technology that discourages opponents and firmly occupying a stable market. This is your core competitiveness. Having one's own core technology is a necessary but not sufficient condition for an enterprise to gain its core competitiveness. The key is to have the ability to maintain and acquire core technologies for a long time. Canon has successfully entered more than 20 product fields such as photocopiers, laser printers, cameras, scanners and fax machines by using its core competitiveness in optical lens imaging technology and micro-processing technology. Honda's core expertise is engine design and manufacturing, supporting the manufacture of automobiles, motorcycles, lawn mowers and formula racing cars.
3. The inexhaustible motive force for innovation. Enterprise innovation is divided into system innovation, management innovation, technology innovation and product innovation. The key to innovation is "innovation", and the purpose is to achieve "innovation". Turning over the development history of many enterprises at home and abroad is actually a history of innovation. For example, Apple's innovative product design ability pioneered the use of a mouse to operate a computer, and the visual design of its Macintosh computer greatly promoted the development of the personal and home computer market.
4. Excellent management skills. Management ability is the competitiveness of an enterprise. The core content includes the ability to obtain information, reasoning ability, decision-making ability and the ability to execute decisions quickly, which can also be narrowly understood as "enterprise core competence". In a sense, the management ability of an enterprise depends on whether it has a team of managers with special organizational ability and entrepreneurial ability. In recent years, Hebei Huasi Fur Co., Ltd. has become the leader in the domestic fur industry because the company pays attention to the improvement of management ability and has formed a humanized management model characterized by "tenacity, meticulousness and quick innovation".
5. A solid marketing network. Marketing network connects distribution centers, marketing outlets and information systems through certain management techniques, forming a marketing network covering a larger regional market. From the perspective of enterprise competitiveness, once an enterprise forms a marketing network among consumers, it will become a latecomer to enter the market.
Barriers, so as to obtain long-term excess profits; Only when latecomers invest a lot of money and compete with early entrants for advertising and sales networks can they occupy a place in the market.
6. Good brand image. Brand is the key to determine the outcome of market competition and the intangible assets of enterprises. Its basic function is to distinguish similar products of different enterprises and make them stay in consumers' hearts with different images. Cangzhou Haorizi Supermarket Co., Ltd. is a commercial enterprise with the largest number of convenience stores in North China and a pilot enterprise promoted by the Ministry of Commerce. The rapid expansion of its franchise stores has won the trust of customers and consumers because of its honest and credible brand image.
7. Charming customer service. Customer-oriented service is the most direct way for enterprises to approach consumers, which can bring benefits and psychological satisfaction, trust and security to customers. Huanghua Xinyulou Trading Co., Ltd. relies on the unique concepts of "no reason not to return goods" and "the customer is always right", and is close to consumers, and its turnover has soared. At present, its expansion speed is gradually accelerating, and it has more than a dozen franchise stores (large shopping malls) in North China.
8. A powerful corporate culture. Corporate culture with * * * common values and entrepreneurial spirit as the main content is one of the important factors that constitute the personalization and deep-seated core competitiveness of enterprises, which strongly affects the behavior of employees in enterprises and is reflected in the technical practice and management practice of enterprises through the business decision-making process and behavior habits. Corporate culture is actually a collection of business ideas and their concrete manifestations. Conceptually speaking, corporate culture is very simple, but the usual difficulty lies in finding a cultural concept suitable for the characteristics of enterprises and its concrete implementation. Good corporate culture is an important weapon for enterprises to integrate more extensive resources and quickly increase market share.
Although the actual core competitiveness of different enterprises is different, the size of the core competitiveness of enterprises is ultimately reflected in profitability, market share, corporate image and public recognition of enterprise products and services. In the era of knowledge economy, the core competence of enterprises has become the source of market competitive advantage and the cornerstone of enterprise development. Many successful foreign enterprises have long regarded the core competitiveness of enterprises as the premise of strategic decision-making in the course of operation. At present, more and more domestic enterprises begin to pay attention to this trend, actively improve their core competitiveness, make long-term plans, reflect their own competitive advantages, and make enterprises invincible in the fierce market competition.