Why Starbucks keeps the lights on at closing time is a lot of things.

Starbucks is a place to drink coffee. People who go to Starbucks to drink coffee are generally either tired of work to take a break, or a small couple or girlfriends a few people go to drink a coffee to talk about the day, these situations, the feeling of the light is a certain requirement.

Often heard to go to Starbucks to drink is not coffee, is the service. Cafe is a very moody place, often people and a cup and a cup of reluctance to leave. Enjoy this cozy and comfortable afternoon. And generally Starbucks are open until 12 o'clock. In order to give 12 o'clock only to leave the consumer a warm feeling, the lighting effect is naturally indispensable. But when after 12 o'clock, there will still be a lot of people did not go home.

The homeless are in the cold night, in this big city, only the street lamp accompanies them. If at this time there is Starbucks is still in the dark with a light, to give the homeless a warm feeling, and Starbucks lights do not want those lights in the clothing store, Starbucks lights feel very warm. The faint light in the darkness seems to give the homeless a hope of perseverance.

There are also office workers who work late into the night. They are busy during the day, and did not have a good rest, after being squeezed by the boss of the labor force, on the way home through the Starbucks, it feels a sense of home has been open a light waiting for you to go home. It's as if this place will always be open for you no matter how hard you work. If you can go in and have a cup of coffee, then you will feel more comfortable, and your spirit will be much better, and your mood will be much better.

Why Starbucks can from the 1970s fire to the present, and has more and more hot trend. It is the service concept of Starbucks. Here is not just let you come to drink coffee to relax, the emphasis is always give people a warm and welcoming feeling.

Even if the lights are on at closing time is a very good business philosophy, which can only say why straight away, is to give people a feeling. It's like coffee many places can drink, why just favor Starbucks business has been red hot it, is it because Starbucks coffee is good? When you close and turn on the light, you feel that Starbucks has not closed, a feeling that has been waiting for you, and has been waiting silently in the darkness to support your feeling.

Every store has its own business philosophy. Even if you keep the lights on, there will not be much consumption, but the benefits to far more than that, which is the reason why many stores still turn on the lights at night.

And the night is generally darker, if you look at the lights here will be more conspicuous, but also easy to expand the impression of the brand. Not only can you increase the beauty of your store, but also allows others to see more clearly in the quiet state of the store is what, people did not come during the day to see more eyes, and then maybe attracted to spend it.