With the development of the Internet, Quanjude is also trying to introduce external capital, online take-out, mergers and acquisitions, etc., to achieve the purpose of transformation, but all of them are unsatisfactory, thus knowing that the appeal of old brands to consumers is gradually decreasing.

The catering industry has been growing year after year, but the time-honored brands have gradually lost their market. What have they done wrong?

1. Most of the reasons why catering enterprises fall behind are because they can't keep up with the needs of consumers.

With the growing of young consumers, they have become the main force of a new generation of consumption, and a new round of brand rejuvenation is the biggest problem faced by old brands.

Before, the Top 111 Global Consumption Trends in 2119 released by global market consulting companies showed that today's consumers will be more "self-centered" when shopping, they will trust their choices and judgments more, and they are eager to obtain more personalized products and services.

thus, it is the catering business choice to conform to the times, respect consumers and respect the market. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find the buzz among young consumers and form a wider radiation effect.

Therefore, in terms of image, products and atmosphere, time-honored restaurants need to put aside the fixed thinking of waiting for customers to come to the door, expand diverse consumer groups and cultivate potential fans in the future.

Yes

2. The products are concentrated and similar, thus giving consumers the impression of "breakfast shop" and "New Year's Street", which limits the development of the brand.

If the restaurant wants consumers to publicize the brand for free, it must create "explosive products" that make people feel fragrant and memorable, because "explosive products" are a sharp weapon to create brand reputation.

after creating an "explosive product", it is necessary to add information value to the product, such as beauty, taste, story, or symbol implantation, etc., so as to increase the information value beyond the function as much as possible.

Just like Pepsi is a symbol of youth and Wang Laoji is a cultural symbol of China's rise, create your own brand image and reputation.

Time-honored brands are gradually losing market, while a new generation of themed fast food is gradually occupying the market. What are their advantages?

1. Unique product taste. Spicy Jidui is a product with five series of flavors: spicy, spicy, spicy sauce, sweet and spicy, and sour and spicy. In addition, there are all kinds of braised flavors, such as chicken feet and duck neck.

2. Common ingredients are the basic raw materials of a restaurant. If unusual ingredients are used, the consumer's acceptance is still unknown, and it is faster to use common ingredients.

3. Brand personification. The so-called brand personification is the theme restaurant. Like the "One Piece" restaurant, spicy jidui fast food restaurant has its own characters and brand stories.