The Red Sea bubble refers to a highly competitive market. In the Red Sea, the industrial boundary is clear and definite, and the competition rules of the industry are known. Enterprises in the Red Sea try to outperform their competitors in order to gain a larger market share under the known demand.

The core focus of the Red Sea competition lies in intensive cultivation on the existing basis, deepening the upgrading and integration of management capabilities, striving for perfection in the safety and quality that consumers are most concerned about, and establishing a distinctive brand image. To improve the market competitiveness and profitability of catering enterprises, we must start from five aspects: standardized management, chain operation, information upgrading, standardized production and modern talents.

optimize background integration and improve operational efficiency. At the same time, at the moment when food safety issues are becoming more and more prominent, enterprises must be able to achieve safety quality control in the whole value chain and effectively transfer the value of safety quality. Relative to the blue ocean, it refers to the unknown market space, while the red sea refers to the known market space.

Blue Ocean competition refers to the unknown market space. In order to start and maintain profitable growth, enterprises must transcend industrial competition and create new markets, including breakthrough growth business (new products or new models in old markets) and strategic new business development (creating new markets, new sub-sectors and even new industries).

the curtain of blue ocean competition has been opened. After a long period of accumulation, already competitive enterprises have started cross-border operations, which are derived from finished food sales and retail outlets-style meal sales. By looking for diversified business layout and broader market space, we will open up new ways.

At the same time, with the modern urban population becoming the main body of catering consumption, the innovation of new minimalist food format promoted by functional catering provides new development opportunities for catering enterprises. In addition, the penetration of mobile Internet into life services has given birth to O2O's innovative catering consumption experience, and also created a great opportunity for catering enterprises to emerge as a new force.