Hot pot restaurant business plan scheme

Entrepreneurship has become a fashionable key word, but real entrepreneurship is a very headache and tangled thing, and every entrepreneur will encounter many problems, such as team, money, business model, products and so on. Entrepreneurship requires great dreams, and entrepreneurship should start from an early age; Some people say that how to start a business without money, some people say that the more money, the more dangerous it is; Some people say that Idea is very important, while others say that Idea is worthless. ? Entrepreneurship is to make your own choices in contradictions and extremes. ? Charlie said. The following is a business plan for opening a hot pot restaurant:

First, an overview of the company

Xinxiang City? Fresh lamb building? Instant-boiled mutton hotpot restaurant is located at No.121 Renmin Road, Xinxiang City. You can take bus No.31 in the city and get off at the cross station in the city. Grassland fresh lamb house, the name may be unfamiliar to ordinary diners. In mainland cities like Xinxiang, such authentic Inner Mongolia instant-boiled mutton is rare.

Xianxiaolou was founded in February, 2111 on Inner Mongolia prairie? Hot pot capital? Baotou. With its novel three-flavor hot pot, unique five soup flavors, eight pot bottom combinations, excellent quality special fresh lamb meat from Inner Mongolia, strong flavor of China traditional food culture and profound modern marketing management, it became a success in one fell swoop. In the fierce competition, the hot pot industry has sprung up suddenly, thus becoming a bright catering star.

Inner Mongolia Fresh Lamb House Catering Co., Ltd., headquartered in Baotou, Inner Mongolia, has registered the trademark of the State Administration for Industry and Commerce, and the new processing technology of Sanwei Hot Pot and mutton has won two national patents. In February 2113, it was awarded by China Cuisine Association? Green catering enterprises? Title. With a high sense of responsibility and professionalism, Xianxiaolou people build their brand by quality and seek development by honesty, and at the same time gradually form a set of professional management modes of joining, planning, training, distribution, management and marketing. Now it has developed more than 311 franchise stores and 91 regional general agents in China. And it is expanding rapidly to the whole country at an unstoppable speed.

the company's goal is to build the first brand of China hot pot industry. The service tenet is: customer first, and achieve 111% customer satisfaction rate in all aspects. Since the establishment of Fresh Lamb House in 2111, the production concept has been constantly innovated, and more than 311 franchise chain stores have been established in China. In the process of rapid development, the company maintains a steady and steady style, promotes the improvement of the overall appearance of the enterprise with a realistic and innovative style, and pushes the chain business of Fresh Lamb House to a new level.

second, environmental analysis

1, macro/micro environmental analysis

to understand instant-boiled mutton, we must first understand the origin of instant-boiled mutton. The legend of instant-boiled mutton originated in Yuan Dynasty. In those days, Kublai Khan, the commander of Yuan Shizu, made an expedition to the south. During a March, he suddenly remembered the dishes in his hometown? Stewed mutton, so he ordered his men to kill the sheep and burn the fire. The chef knew that he was irritable, so he used his quick wits. He cut off more than ten thin pieces of meat with a flying knife and stirred them in boiling water for a few times. When the color of the meat changed, he immediately fished it into a bowl and sprinkled with fine salt. Kublai Khan even ate several bowls, turned over and mounted the horse to lead the army to meet the enemy, and the result was a victory. When preparing for the celebration banquet, Kublai Khan specially ordered the mutton slices. Chefs have a strong influence when they are busy. When Jin Yong tasted Koufuju's mutton in Beijing Head Office, he was full of praise and wrote an inscription in the store. The good quality of the food in the official mouth has won the public's reputation. What else is there in Xinxiang? Old Beijing? Shuan rou Fang? The grassland is booming? Hot pot restaurant? Chang laishun? Hot pot restaurants such as braised mutton and Zhuyuan hot pot city have certain influence and good reputation and influence in different areas of Xinxiang city.

Under such fierce market competition, it is difficult for Fresh Lamb House to survive under such competition without certain unique advantages. Fresh Lamb House has fully realized this point and gradually developed its own unique production method of instant-boiled mutton, which is also its own. The mutton in Inner Mongolia has a different pure taste under such cooking.

Fresh Lamb House has a lamb production base of 11,111 mu, and every lamb you taste is carefully selected fresh Lamb House meat which is slaughtered, processed and sliced. Fresh lamb houses are all selected from lambs less than one year old and refined through many processes such as acid removal, tendon removal and detoxification. It is characterized by fresh and tender meat and long-term rinsing. Regular consumption has the effects of invigorating qi and kidney, nourishing yin and strengthening yang, warming stomach and strengthening body, especially for those who recover after illness. The first original Sanwei hot pot has been chained all over the country, occupying a certain market and winning a good reputation. The Shanzhen soup, which comes with the store, can be drunk without rinsing. It has the effects of caring skin, nourishing eyes, moistening lungs and regulating qi, and eliminating toxins in the body. It is very suitable for office workers to eat. The red cumin soup is bright red in color, spicy and refreshing, with a long aftertaste, which has the effects of stimulating appetite, invigorating spleen, removing dampness and expelling wind, and eliminating fatigue. It is a business food for leisure on weekends. This product is oily but not greasy, spicy but not dry, and can be eaten for a long time. People feel not only delicious food, but also meticulous and comprehensive service in the fresh lamb shop, which makes people feel as comfortable as eating at home. It is such a good product and good service that is the foundation of the fresh lamb house now and in the future. Adhering to the principle of taking customers as God and developing services and business with customers as the center wholeheartedly are the guidelines that every business must adhere to. While doing this, the neighboring competitors are also introducing their own new cuisines, new foods and new ways to eat. Therefore, fresh lamb houses must be aware of this, stick to it for a long time, and always be at the forefront of market competition.

3. 4p analysis

4p has a great influence in the marketing process of an enterprise. In the concept of marketing mix, the 4Ps are product, price, place and promotion. These 4Ps (product, price, location, promotion) are the controllable factors in the marketing process, and also the main means for enterprises to carry out marketing activities. Their specific application forms the marketing strategy of enterprises. Whether they are used well or not also profoundly affects the future fate of enterprises.

1. product

As a hot pot restaurant, the main products of Xianxiaolou are undoubtedly products related to hot pot. The feature of fresh lamb house is instant-boiled mutton, which is the advantage of fresh lamb house and the signature food that fresh lamb house should mainly sell. In addition, all the food in the fresh lamb house should focus on instant-boiled mutton, which is the direction that the fresh lamb house should adhere to now and in the future, and others should undoubtedly focus on this.

2. Price

The storefront area of Fresh Lamb House is 231 square meters, and the guest capacity is 1.51 square meters. Due to the size of this store and the consumption habits of Xinxiang people, the per capita consumption of Fresh Lamb House is only per person in 25 yuan. This price is completely acceptable to the average consumer. Therefore, compared with other large-scale shops, fresh lamb houses obviously have a certain price advantage. Fresh lamb houses should seize this advantage and attract more middle and lower-level consumers without reducing the quality of food and service.

3. Place

Xianxiaolou is located at No.121 Renmin Road, Xinxiang City. Renmin Road is a relatively prosperous street newly built in Xinxiang, with a very large passenger flow, especially on weekends and nights, and there are many consumers on this road. Some high-end residential quarters are very close to the Fresh Lamb House, and the important geographical location of Renmin Road in Xinxiang and the developed traffic environment around it have brought certain advantages to the operation of the Fresh Lamb House, which is very conducive to promoting the corporate culture and establishing a good reputation among the broad masses of the people.

4. promotion