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Chongqing's five major business districts entered 411 million Yuzhong District in seven days, and its sales ranked first

■ Yuzhong District's sales ranked first in the five major business districts ■ Consumers ate hot pot, and everyone ate 31 yuan after the holiday

This year's Spring Festival Golden Week ended yesterday, and Chongqing also earned enough popularity, joy and wealth. Yesterday, the reporter learned from the Commercial Committee of the five major business districts in Chongqing that the holiday economy in Shancheng got off to a good start during the Golden Week this year, with sales of nearly 411 million yuan. "The feeling of shopping in Jie Fangbei is really comfortable!" This is a permanent complex in the hearts of many Chongqing people a few years ago. With the rapid changes in the economies of major regions and the formation of Shapingba, Guanyin Bridge, Yangjiaping and Nan 'an business districts, Jie Fangbei is no longer their only choice-five business districts have joined the ranks of sharing the "soup" of the holiday economy during the Spring Festival and Golden Week. According to the statistics of Shapingba District Commercial Committee, the sales during the Golden Week of the Spring Festival this year reached 91.68 million, and the sales in the same period last year reached 46.9 million yuan, a year-on-year increase of 93%. Jiangbei District's sales during the Golden Week this year reached 72.67 million yuan, compared with 52.28 million yuan in the same period last year, a year-on-year increase of 39%. The sales of Jiulongpo District during the Spring Festival Golden Week this year reached 47.2562 million yuan, compared with 34.867 million yuan in the same period last year, with a year-on-year growth rate of 35.5%. During the Spring Festival Golden Week in Nan 'an District, sales reached 27.412 million yuan, compared with 23.2142 million yuan in the same period last year, up by 18.1% year-on-year. Yuzhong District's sales during the Spring Festival Golden Week exceeded 111 million, still ranking first among the five major business districts. Jie Fangbei: The Best Choice for High-end Consumption During the Spring Festival Golden Week, the 6th Urban Consumption Festival, which will last until the Lantern Festival, has become an important factor to attract citizens and tourists in Yuzhong District with its colorful activities. In addition to Chongqing, Dikang, Wangfujing and other shopping malls and supermarkets in Jie Fangbei Business Circle, various refurbished Spring Festival discount activities have been launched one after another, and Jie Fangbei Central Plaza has cultural performances and rich exhibition activities almost every day, which has gathered a hot popularity. Meimei Department Store and Metropolitan Shopping Plaza have become the best choice for high-end consumers to buy luxury goods during the holiday season, while Chaotianmen Wholesale Market has attracted a large number of citizens to buy new year's goods. According to the incomplete statistics of Yuzhong District Commercial Committee, in the seven days of Golden Week, the retail sales in Yuzhong District easily exceeded 111 million. Nanping: Chain supermarkets have made great achievements. As the second shopping district with annual sales of tens of billions after Jie Fangbei shopping district, Nanping is also a good choice for citizens to shop during the Spring Festival. Nanping business district, which has gathered many supermarket chains such as Chongqing, New Century, Parkson and Trust-Mart, has achieved good results with its price positioning close to the public. The Spring Festival promotion activities of Parkson Nanping Store have made great contributions to the income of the whole store, with an increase of 61.2% in the same period. Merchants in the south of the Yangtze River opened up living halls and expanded their business area, with a growth rate of 31.5%. According to statistics, the seven-day retail sales in Nanping business district reached 26.32 million yuan. Compared with the same period last year, it increased by nearly 21%.

Jiulongpo: The sales of electrical appliances are extremely hot. The department store in Jiulongpo District realized an operating income of 35,618,411 yuan, a year-on-year increase of 7,422,411 yuan, an increase of 26.3%. The sales of branded clothing and high-end home appliances were booming. Because various businesses have adopted a variety of promotional methods, such as band performance, free tea delivery, integral gift-giving, lottery, red envelope delivery in the New Year, shopping and roses, the sales effect is ideal; Supermarkets realized an operating income of 6.7783 million yuan, with an increase rate of 33%. During the Spring Festival, the sales of household appliances in major electrical shopping malls increased steadily, and the sales revenue increased by more than 21%. Only Suning realized an operating income of 3,216,611 yuan. Shapingba: a shopping paradise for young people Shapingba can be said to be the first choice for young people in this city. The reporter learned from the major shopping malls in Shapingba business circle that the sales in the past few days during the Spring Festival Golden Week have nearly tripled, and the catering sales have doubled. In the shopping consumption of this year's Spring Festival, household appliances, mobile phones, fitness equipment, tourism supplies, etc. also showed a gratifying situation. Ms. Liu, a citizen, told reporters that her family lives at two intersections, and her daughter likes the shopping environment in Shapingba very much. She thinks that the scale and grade of the shopping malls there are good. She went to Shapingba early in the morning to shop, and bought thousands of clothes at one breath. Because there are too many people shopping, there are still long queues to receive awards. Jiangbei: Guanyinqiao Pedestrian Street earns popularity. Statistics from Jiangbei District Commercial Committee show that the sales during the Golden Week this year reached 72.67 million yuan, while the sales in the same period last year reached 52.28 million yuan, up 39% year-on-year. The sales of mid-range clothing in the department store industry were good this year. The food in supermarkets sold well on New Year's Eve and the first two days of the lunar new year. From the second day to now, the wedding banquet accounted for 51%, and the sales of household appliances and small department stores were also quite good. With the opening of Guanyinqiao Pedestrian Street, Guanyinqiao Pedestrian Street also ushered in the first consumption peak of the Spring Festival Golden Week. Apart from the beautiful square, Guanyin Bridge is another business circle with high-end fashion department stores besides Jie Fangbei. The reporter learned in major shopping malls that during the Spring Festival Golden Week, the flow of people in the supermarket was far greater than last weekend, and the sales volume was almost three times as usual.

After the holiday, the sales volume of large-scale gold ornaments and gold shops soared by two or three times. Yesterday was the last day of the seven-day holiday. The reporter learned from the major gold shops in Yuzhong District of Chongqing yesterday that due to a romantic Valentine's Day during the Spring Festival this year, the daily sales volume of gold shops in the Spring Festival this year soared by two to three times than usual. According to the investigation in Chongqing Jindian, Chongbai and New Century in Yuzhong District, the price of gold and platinum has increased by 3~11 yuan/gram from 1.45 yuan/gram and 295 yuan/gram before the Spring Festival, while the international gold price is on the decline. It is understood that yesterday, the price of gold and platinum remained at around 155 yuan/gram and 298 yuan/gram. Yesterday afternoon, when the reporter rushed to the platinum counter of New Century Department Store, he found that there were more than a dozen people shopping in front of the counter. The relevant person in charge of New Century Department Store told the reporter that although the specific sales amount during the Spring Festival has not been counted yet, it is certain that the number of buyers is definitely three or four times higher than usual. A staff member in charge of platinum sales in Chongqing Jindian told the reporter: "Because most citizens are more rational about the consumption of precious metal jewelry such as gold and silver, and many women who love beauty have already bought a lot of gold and silver jewelry, so they are more likely to exchange their original jewelry for new styles in our store and increase the grams of jewelry. Therefore, during the Spring Festival, the number of people who buy gold jewelry in our gold shop is even more popular, which is seven or eight times higher than usual. People in the gold collection industry in our city said that because gold is an important investment hedging tool, it has both the functions of maintaining and increasing value. The New Year's gold products can not only be given as gifts to relatives and friends, but also have high collection value and preservation function, so they are favored by collectors. However, if you want to use gold jewelry as an investment, it doesn't have much practical significance because of its small grams.

after the holiday, the "three sets of cars" of large-scale food and beverage boosted the consumption of food and beverage. During the Spring Festival, Chongqing's catering industry once again boosted domestic consumption, and the "three sets of cars" of hot pot, Chinese food and foreign fast food became the engines to boost the consumption of food and beverage during the Spring Festival. Chinese food: some enterprises' sales increased by 51%, so we have to mention Chinese food first. The person in charge of the financial department of a large chain catering enterprise said: "From the New Year's Eve to the seventh day, several stores in Chongqing achieved sales income of nearly 4 million yuan, and all stores nationwide reached more than 9 million yuan." In the same period of last year's Spring Festival, the company only had a turnover of more than 2 million in Chongqing, which was more than 51% higher than the same period last year. The heads of many catering enterprises in Chongqing also said that "the business in the Spring Festival this year is better than last year", but the growth rate varies. According to the statistics of Jiulongpo District Commercial Committee, the catering industry in this area achieved an operating income of 2,168,911 yuan from August to April, a year-on-year increase of 493,511 yuan, with an increase rate of 31.3%, reaching the highest level in history. Due to Valentine's Day, the occupancy rate of hotel rooms has been greatly improved. Hot Pot: In Chongqing, where the per capita consumption reaches 31 yuan as the origin of hot pot, it is still an old trend to treat people to hot pot during the Spring Festival. The data obtained by reporters from the heads of several hot pot restaurants prove that the hot pot industry as a whole has a bumper harvest. It is understood that before the Spring Festival, hot pot consumption groups were mainly group consumption, and during the Spring Festival, individuals, families and friends were the main consumers. According to the statistics of hot pot enterprises, during the Spring Festival, the per capita consumption reached 31~41 yuan, much higher than the usual range of 21~31 yuan. The insiders believe that this fully shows that the consumption power of Chongqing people has been improved again. It is worth mentioning that during the Spring Festival, all hot pot enterprises have extended their business hours, changing the usual closing time from 11 pm to 1 am, and hot pot enterprises have discouraged people who are "desperate" to drink, so as not to let them get drunk. Although the sales of drinks have declined, the turnover has increased because guests drink less and eat more vegetables. Foreign fast food: It was packed during the Spring Festival. Nowadays, foreign fast food has become an important part of Chongqing's catering industry. McDonald's, KFC and other foreign fast food have also become places frequented by citizens during the Spring Festival, and the sales of localized Dicos and country chickens are better than in previous years. A related person of McDonald's Chongqing Company said that the turnover of its six stores in the main city was good, and the sales momentum reached a climax on Valentine's Day night. The reporter visited foreign fast food restaurants and found that during the Spring Festival, it was basically packed, and people lined up to buy food.

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