Because the video game market belongs to a new industry, there is no certain industry experience accumulation, and the management of the video game market obviously lags behind other industries. As a result, some talents who are interested in developing in this industry have been wandering. How to solve the difficulties in the management of electronic game city, the relevant details of opening electronic game city, and how to make the venue popular quickly have become the most headache for many operators. At present, China's video game industry lacks not funds and products, but mainly management. The Practical Manual for Opening a Shop of Electronic Games is mainly aimed at the management of large, medium and small venues. Some small and medium-sized venues have encountered problems. How to operate well under the condition of incomplete conditions? How to reduce expenditure and increase income in large venues? How to manage emergencies? How to carry out promotion planning according to their own conditions? How to reasonably replace the equipment and so on are all answered here, which really plays the role of a practical manual.
The center of "Practical Manual for Opening a Shop in Electronic Game Market" is to learn from the management experience of domestic and foreign brand restaurants (KFC, McDonald's, Pizza Hut, Wallace, etc.). ), Internet cafes (Sunshine Internet cafes), electrical stores (Gome, Suning, etc.). ) and large supermarkets (Wanjia, Wal-Mart, Trust-Mart, etc. ), and combined with the characteristics of electronic game city management, sort out the traditional management ideas for the reference of electronic game city operators. The book also mentions the business model of the video game market (carnival tour, city hero, flying high, etc.). ) and practical management experience of small video game market.
Since its publication, the Practical Manual for Opening a Shop in Electronic Game Market has been deeply supported and sought after by people from all walks of life. Bin Sun, as the chairman of City Hero, is busy with the preface to this book. He has worked in the video game industry for many years and witnessed the growth of the video game industry in the past 20 years. He has a thorough understanding of the development of this industry. He believes that the complexity of the video game industry, the decentralized operation of multi-stores and the players' picky about entertainment products all put forward higher requirements for management, and the publication of the Practical Manual for Opening Stores in the Video Game Market can be said to be timely. In addition, this book also collected the guiding opinions of Hao Menggang, president of Panyu Animation and Entertainment Industry Association in Guangzhou, Mr. Jiang, a big name in animation technology, and many managers in the front line of the city industry.
Some people may suspect that the publication of this book is just a long-planned business of a businessman, but this is not the case. People's life is not just about making money, but also their own ideals. Hu Guangchuan, graduated from Huazhong University of Science and Technology with a master's degree in computer software engineering, has been exposed to video games since 1998. He has been engaged in the research and development, production, sales and maintenance of electronic game equipment and the cooperative operation of electronic games. His development in many aspects has made him full of strong interest in video games. However, this "electronic game complex" made him determined to join the animation game (electronic game) industry. He explained his love for the industry with practical actions. Frankly speaking, he didn't expect to get much applause from this book, but only expected to play a role of "attracting jade" to the whole industry. We have reason to believe that the detailed venue marketing strategy in the Practical Manual for Opening a Shop for Electronic Games will make your venue quickly popular! Really play the role of a practical manual.