Hotel business management program I. Business program: 1. Hotel positioning: the hotel has a full range of functions, 105 guest rooms, hotel dining, small entertainment in the operating income and operating costs in proportion to the distribution of the situation, the hotel is ultimately located in the "convenient transportation, full-featured city business hotel," government agencies, companies and other types of business exchanges as the main consumer market, reflecting the advantages of centralized consumption to achieve market share. Enterprises and other types of business exchanges as the main consumer market, reflecting the advantages of centralized consumption, to achieve market share. The hotel will go through the three stages of solid foundation-market access, stable development-market possession, and upgrading-market expansion to realize this goal. 2. Main Business Ideas (1) SWOT Analysis S (Advantages) ① Located in the university district, densely populated, and with frequent business activities in the city ② Strong support from the owner (Education Commission) ③ Complete functions of the hotel and large business area ④ Newly-opened hotels have certain attraction to the market ⑤ Convenient transportation W (Advantages) ⑤ Newly-opened hotels have certain attraction to the market ⑤ Newly-opened hotels have certain attraction to the market. Newly opened hotels are attractive to the market ⑤ Convenient transportation W (disadvantages) ① Newly opened hotels need a long period of time to form a management mode and service standards ② The discontinuity of hotel management in the early stage of the opening of the hotel is easy to cause the loss of customers ③ The hotel consumes a large amount of labor costs in the early stage of the hotel ④ Lack of hotel visibility O (opportunities) ① Changsha as the political and economic center of Hunan Province and the hotspot of tourism, the development of the city ② Increase in business activities ③ The introduction of the national consumer policy will give hotels and restaurants a good chance to develop and grow. The introduction of consumer policies will bring new customer groups to the hotel catering, recreation sector ④ the development of the surrounding areas of the hotel T (threat) ① the future development of neighboring hotels ② high school district has two vacation periods each year, the low flow of traffic area (2) the basic business ideas To achieve the ultimate goal, the solid foundation in the market access to the stage of the operation is very important to work from the following aspects of the work to be carried out: ① guest rooms are mainly business casual guests and the conference market. Business casual guests and conference market, plus a certain amount of network casual guests, and Changsha local authorities, troops, business companies to establish direct cooperative relations, and preferential prices and the establishment of the *** conference with the body, to promote, relying on the owners of the advantages of the conference to obtain the largest conference market share, a comprehensive hotel rooms, food and beverage, entertainment, recreation and sports and other products for bundled sales, to increase the consumption of meetings in the hotel, and actively participate in the promotion of a variety of Changsha City, to actively participate in the promotion of the market, and to promote the development of the hotel. Actively participate in various forms of hotel promotion on Changsha City to promote, the main work of marketing. ② make full use of the characteristics of Changsha government agencies meeting more, and targeted to increase the content of services, with a business center and small meeting rooms, improve the reception capacity of the conference, tap the potential of the conference market, the establishment of the conference sales manager is specifically responsible for the conference market development and maintenance of conference customers; and the neighboring units and conference companies to contact, through the "go out, please come in! " way to establish a good working relationship; use the owner's customer resources in Changsha, specializing in sales, to win a large number of loyal customers; e-mail, fax, information and other ways to contact with the hotel around the major enterprises, institutions and groups, to improve the hotel's visibility in the potential customer groups; do a good job in the education system of all kinds of conference reception services, and make this work as the The focus of the entire business activities. ③ hotel catering will be fine Hunan cuisine as the basic dishes, with some high-grade Cantonese cuisine and special dishes to promote the business activities in the meal as the main market, supplemented by part of the team dinner, wedding banquets and family consumption, the establishment of a specialized sales team, catering customer sales and maintenance, the establishment of an effective performance appraisal system to improve the motivation of the sales staff to improve the quality of service, to ensure that the dish We have set up a specialized sales team to sell and maintain our catering customers, established an effective performance appraisal system, improved the motivation of sales staff, improved the quality of service, ensured the quality of dishes, and formed a group of stable and loyal customers. In addition, the company has its own supply advantages, with a base that can provide all kinds of green catering raw materials, food and beverage development prospects are huge. (3) business objectives at this stage, through a variety of flexible means of operation, to achieve the major business sectors of customer training and market access, to achieve basic profitability. Third, the management program: 1. basic management ideas to standard four-star hotels at all levels of service standards for the quality of hotel services, advanced management concepts for the operation, improve the level of management, in order to achieve the ultimate goal of the hotel to lay a solid foundation. 2. Management idea at the stage of solid foundation and market entry (1) According to the mature management structure and management system of the hotel management company and the actual situation of the hotel, the management process, departmental rules and regulations, service operation process, service quality standards, process forms, etc. will be improved and supplemented, and comprehensively upgraded. (2) At this stage, the standard four-star hotel service standards as the hotel service quality standards, service training for employees, and in the ordinary course of work in all aspects of supervision, in the maintenance of equipment and facilities and cleanliness and hygiene should be improved standards. (3) Strengthen the implementation of middle management supervision, the establishment of effective post assessment mechanism, the standardization of operation and management, and signed the assessment of responsibility, so that the responsibility is linked to the salary. (4) Strengthen the hotel team building, through the enrichment of staff spare time life, increase staff training, the establishment of the store newspaper, etc., to improve staff motivation and hotel cohesion. (5) emphasize the details of management and site management, requiring employees to pay attention to details in the service, so that the service to enhance a grade, requiring managers to have a detailed concept of the management process, especially in the process of cost management to achieve a drop in the bucket, by the management of the benefits. Management personnel to visit the front line, and actively implement the new management system and management methods, in the field to quickly solve the existing management problems. (6) in the usual management work, consciously cultivate and reserve a number of talents, through the improvement of treatment, career development, emotional commitment to reserve a number of talents, through rigorous training, strict supervision, severe test to cultivate a number of talents, in the next stage of the realization of the hotel's management objectives to lay a solid foundation. (7) Strengthen financial management, in the original financial management function under the premise, to be able to better complete the supervision function, and in the hotel revenue management and cost management to provide analysis of the statement, put forward proposals. 3, management objectives to establish a set of suitable hotel operation and development of the management system; to train a group of high service skills, good service consciousness, a strong sense of corporate identity of the workforce; have a high-quality, high-level, high-responsibility management team; have a high-quality, high-level, high-responsibility management team; have a high quality, high-level, high-responsibility management team; and have a high quality, high-level, high-responsibility management team; and have a high quality, high-level, high-responsibility management team. The management team with high quality, high level and high sense of responsibility; with the ability to compete with other high-grade hotels in Changsha Yuelu District; with a huge space for the development of a strong successor to become an excellent hotel in Changsha known for its thoughtful service and management. I say buddy, everyone has everyone's characteristics, the world does not have the same person ~ ~ ancient: cloud born I will be useful. So not necessarily every hotel are a or a few basically the same model development OK? so it is easy to die. Interesting QQ: 783552027