As the saying goes, choose the right direction to go farther. I will combine your situation to give you some advice, I hope to help you.
The first step is to re-conduct market research and diner feedback collection, the first to find out your local county's eating habits, small counties exist with the tide, follow the wind, focus on the brand, the price of the problem; your research can be improved according to the actual situation, for example, with the tide, follow the wind, this will have to go to the momentum to grasp the direction of the wind, for example, please ask some of the network of people to cooperate to a few visits to the store, your store to promote; focus on the type of brand, it is necessary to go to the momentum to grasp the wind, such as the network to cooperate with a few store, your store for Propaganda; focus on the type of brand, you should build quality service, the formation of word of mouth culture, specific reference can be made to the bottom of the sea; the price problem, the general choice of hot pot store is basically rushed to the taste to go, a very small number of care about the price of the problem, the value of the control of the reasonable range on it, this depends on your local consumption level, the price can be part of the screening of customers willing to come to the consumer for a long time, is certainly a loyal customer! I'm not sure if you're going to be able to get a good deal on this.
The second step, after a clear understanding of the problem, you can publicize the class video, graphics, etc., temporary storage, if the store style problems, it is recommended to rectify the style, to create a warm dining environment is very important. After that, then prepare for publicity; ready to promote publicity after the third step.
The third step, convene the old members, membership marketing, for example, send a circle of friends to receive ingredients, or direct collection of praise free single, forwarding pumping free single, and so on, generally such activities operate for a week, the store new customers greater than the old customers, put out a series of promotional activities such as prepared promotional video graphics, the formation of the online and offline mutual diversion, increase the search and exposure, the age of information, to seize the customer's eyes, when he sees the world is full of you, naturally go to your store to see, to this your problem is basically solved.