Abstract: Digital signage is regarded as the fifth media, which is actually the advertising machine we often talk about. It has a management system inside, through which digital signage can be managed. Digital sign management system has many functions, including program production, schedule management, terminal management, terminal monitoring, authority management, advertising management and many other functions. The advantages of digital signage system are mainly embodied in centralized control and management, real-time information release, stability and security. Let's take a look at the digital sign management system. I. What are the functions of digital signage management system

Digital signage refers to a multimedia professional audio-visual system that publishes business information, financial and entertainment information through large-screen terminal display equipment in large shopping malls, supermarkets, hotel lobbies, restaurants, airport metro Railway Station, cinemas and other public places where people gather. Simply put, it is an advertising machine, which usually has a built-in management system. The main functions of the digital signage system are:

1. Program production

Support visual program production based on what you see and get from WEB pages, freely divide the screen area, and freely combine real-time information such as video, pictures, FLASH, PPT, subtitles and clock weather forecast.

2. Schedule management

Set the program schedule flexibly at any time, manage the schedule in detail according to the time period, make the broadcast plan without time limit, and switch the displayed program content according to the pre-customized date and time.

3. Terminal management

The digital sign management system adopts a distributed point-to-point information publishing mechanism, and users can designate display terminals to play independent pictures or unified pictures according to different places, and can designate any display terminal at will.

4. terminal monitoring

comprehensively control the remote display terminal connected to the control terminal, including restart, shutdown, volume adjustment, screen monitoring, remote control, terminal grouping, playback status and download list monitoring, and obtaining terminal images.

5. Rights management

Account management is supported, which allows each user to be assigned different management rights of functional modules, different players and different program playing rights.

6. Advertisement management

Each advertisement placement can include one or more media files, and you can specify the times and insertion order of advertisements in each playlist, control the placement position of advertisements on the screen, and count the times and time of daily advertisements.

2. Advantages of digital signage system

1. Centralized control and management

The digital signage system is controlled remotely through the WAN network, and the software can be operated remotely without manual card replacement and card insertion, which is very convenient.

2. Real-time information release

Real-time information can be released immediately, such as emergency information, emergencies, inserted media files, etc.

3. Stability

Efficient and stable embedded design, plug and play, no need to worry about virus infection.

4. Information security

By adopting special price technology, all non-audited programs can be controlled, effectively ensuring the safety of advertising media communication.