Open a Chinese fast food restaurant

A quick lunch (or meal); A snack; Fast food )ku? I cān refers to popular catering which is quickly supplied by commercial enterprises, can be eaten immediately, and has reasonable price to meet people's daily needs. It has the characteristics of rapidity, convenience, standardization and environmental protection. Such as hamburgers, box lunch, Hua Fei Sijiwang hot and sour powder, etc. Also called bento. Hong Kong and Taiwan have been translated into fast food, instant food, etc., which is different from lunch, and consumers' understanding of fast food is varied, far beyond the original meaning of foreign words. But nothing more than this, that is, fast food is produced by food factories or processed by large and medium-sized catering enterprises, which is popular, time-saving and convenient and can serve as a staple food. Fast food has become a way of life, and it has emerged? Fast food culture? And? Fast food? . When it comes to fast food, people immediately think of it? KFC? 、? McDonald's? Western fast food restaurants, such as fried chicken legs, hamburgers, French fries and other western fast food varieties. However, if you ask about Chinese fast food, I'm afraid many people can't answer it.

actually? Fast food? The word itself has three meanings: first, it refers to convenient and fast food; Second, it refers to a fast way of eating; Third, it refers to a catering business model.

The first fast food restaurant in the world appeared in new york, USA in 1885. Since then, the fast food industry has developed rapidly all over the world, reaching a climax after World War II. What are the world-famous fast food restaurants nowadays? KFC? 、? McDonald's? And so on, its chain stores have grown to tens of thousands, all over the world, with an annual output value of tens of billions of dollars.

in recent years, with the increasing demand for fast food in the market and the influence of western fast food, some Chinese fast food restaurants have appeared one after another. Moreover, because the operation of Chinese fast food has the advantages of small investment scale, quick capital recovery and relatively simple operation, opening Chinese fast food restaurants has been favored by many small and medium-sized investors. So now more and more people open Chinese fast food restaurants, and the ranks of Chinese fast food restaurants are growing.

there is a big difference between Chinese fast food and western fast food. First of all, the varieties of Chinese fast food and western fast food are quite different. For China people, western-style fast food is just a kind of leisure food, which can't be eaten as a meal, while Chinese fast food has to solve the problem of customers' eating; Secondly, western-style fast food is mechanized, mass-produced and standardized, while Chinese fast food is far from this level because of the variety or technical conditions; Furthermore, western fast food has entered an advanced and mature stage, and it is generally chain-operated, while Chinese fast food has just started. Due to the limited capital investment, limited technical level, limited management level and immature social conditions, most of them can only operate in a single household at present, so it seems too early to talk about chain stores.

Next, the author will talk about the problems that will be encountered in opening a Chinese fast food restaurant under the current conditions:

1 Selection of fast food varieties

Variety selection is an important link in fast food management, which determines the success or failure of fast food restaurant management to a certain extent. The varieties suitable for Chinese fast food business can be mainly divided into three categories: the first is meals. Such as fried rice, steamed rice, risotto, mixed rice, etc. The second is noodles. For example, noodle soup includes miscellaneous sauce noodles, fried egg noodles noodles, beef noodles, fried noodles, pork intestines powder similar to noodles, Guilin rice noodles, Yunnan rice noodles, etc. The third is the pastry category. Such as steamed buns, steamed dumplings, steamed dumplings and pancakes. These are convenient and quick foods, such as meals, noodles or rice noodles, which customers can make quickly when they arrive, while pasta can be made in batches in advance and served as soon as customers arrive. This can not only make customers eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants.

however, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will make your fast food restaurant look nondescript, increase the workload of the kitchen invisibly, and make the whole fast food restaurant difficult to operate. There are two options here: one is that a fast food restaurant only deals in one kind of fast food, either meals, noodles or pasta; The other is mainly engaged in a certain kind of fast food varieties, supplemented by some other two kinds of varieties. A fast food restaurant must not cover everything. It deals in all kinds, and all kinds add up to about 21 kinds at most. By the way, if the positioning and location of a fast food restaurant

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Fast food has always been characterized by convenience, high quality and low price, and the public is the main service object, so the positioning of any Chinese fast food must be popular, middle and low. High-grade fast food, the rich don't come to eat, and the poor can't afford it, that is, people often say? Is it high or low? . Here, taking the catering market in Chengdu as an example, besides the popularity of Chinese fast food, its price is mostly set around 5 yuan. That is, a consumer can have a fast food just by spending 5 yuan.

At present, Chinese fast food is most popular among the working class, especially white-collar workers, students and floating population. Therefore, the location of fast food restaurants should be selected in factories, office buildings, busy commercial areas, schools and other places where the working class or students are concentrated, as well as places with large floating population such as stations, docks and traffic arteries, so as to ensure sufficient customers.

You know, people eat fast food because it is convenient and quick, so they generally don't walk long distances or take a bus to eat fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.

3 the scale and decoration of fast food restaurants

because Chinese fast food is still in its infancy, the scale of Chinese fast food restaurants is not large at present. Generally speaking, a fast-food restaurant can be opened when its shop floor area reaches 31 square meters excluding the kitchen, and it can be regarded as a medium-sized fast-food restaurant when its shop floor area reaches 61 square meters or more, while it is a large-scale fast-food restaurant when its shop floor area exceeds 111 square meters. The small scale of fast food restaurants has two advantages, one is to save the initial investment, and the other is to avoid the waste of store area when business is slow.

Because fast food is a modern business model after all, the decoration, shop floor and kitchen facilities of Chinese fast food restaurants should show modern characteristics. The decoration of Chinese fast food restaurants should adopt simple style and bright color to give customers a relaxed and pleasant feeling; The tables and chairs in the store can use the card-type tables and chairs of western fast food restaurants, which is full of the sense of the times and can make maximum use of the limited space in the store; The kitchen should also try to use kitchen utensils made of stainless steel and other materials to give customers a clean and hygienic impression.

4 management of fast food restaurants

As we all know, western-style fast food restaurants have a set of perfect and mature management systems and processes, but it is obviously unrealistic for Chinese fast food restaurants, especially those small Chinese fast food restaurants opened by freelancers or laid-off workers to make a living, to adopt which management model. In fact, the management of small Chinese fast food restaurants boils down to a few words, that is, the boss first chooses the variety and location of fast food restaurants, completes the decoration of fast food restaurants and installs the facilities of fast food restaurants, and then you find several chefs and cooks to do the kitchen, and several waiters to do the front hall, so that they can do their work well every day. Finally, of course, the boss collects money himself.

Let's talk about how many people it takes to open a Chinese fast food restaurant. For a fast food restaurant with an area of 31 square meters, there are about three people in the kitchen, that is, one person is responsible for making meals, one person is responsible for making noodles, and the other person is responsible for making pasta if you operate three kinds of fast food varieties at the same time. The front hall also needs about 3 waiters. In addition, it's best to have a mobile kitchen worker who is responsible for washing dishes and dishes to ensure the demand for dishes during business hours. Of course, the boss is responsible for the collection, but it is best to use the cash register to calculate the daily turnover. As for the preparation work before the fast food restaurant opens every day, it is completed by all the staff of the fast food restaurant.

Let's talk about the matters needing attention in the management of Chinese fast food restaurants. In addition to good quality and low price, convenience, quickness, neatness and hygiene are another main characteristics of fast food restaurants. Whether it is the chef in the kitchen or the waiter in the front hall, the movements must be skilled and fast to meet the needs of customers who come to eat and leave after eating. All the staff of fast food restaurants should have a clear division of labor and cooperate with each other, so as to achieve the overall quick effect. The shops, tables and chairs, tableware and kitchen utensils of fast food restaurants should be cleaned diligently, and the staff should pay attention to personal hygiene. In short, the image of fast food restaurants should be kept clean and comfortable at all times.

finally, I need to explain that the purpose of writing this article is only to provide some basic and necessary information to readers who plan to open Chinese fast food restaurants or open Chinese fast food restaurants for the first time, hoping to help them. ;