1. Hotel Mother's Day Activity Plan 1:

(1) Western restaurant launches beauty health care package Hui Ze Mother's Day:

① Nostalgia dinner on Mother's Day: Nostalgia means remembering the past. Old things, old friends, hometown and lost years are the most common themes of nostalgia.

② Mother's Day nourishing meal: When Mother's Day is coming, have a nutritious and delicious meal with your mother, wishing her health and beauty forever.

③ Family dinner on Mother's Day: playing family cards to attract middle and low-end diners, focusing on home cooking with popular taste, supplemented by fashionable dining environment and standardized service, to attract fashionable young people to celebrate the festival for their mothers.

(2) Prepare Mother's Day gifts: Western restaurants should design some activities and small gifts to celebrate Mother's Day accordingly. Give carnations as holiday gifts to every mother who goes to eat.

(3) Send Mother's Day family messages:

① Send wonderful Mother's Day messages to target consumers in the name of western restaurants to impress consumers with emotional communication.

② Send the activity content via SMS to inform the target consumers of the activity content of Mother's Day Western Restaurant and the main place to carry out the activity.

2. mother's day activity plan of the hotel:

(1) activity theme: love? Because of you.

(2) Purpose: Emotional marketing, which uses holiday hotspots to create emotions and make consumers feel * * *.

(3) Activity time: May 9th.

(4) Preferential policies:

① Mother's Day gifts, interactive activities, public articles and messages "How to celebrate Mother's Day?" , like the top 11 to get 1 signature dishes.

② I am grateful for my mother's selfless dedication. On Mother's Day, I took my mother to the store for consumption. I took a group photo for free (I can take it away as a souvenir), and my mother was given 1 carnations.

③ koi fish is free of charge. If you spend more than 211 yuan on the meal that day, you can participate in the shake-and-shake lottery, and you will be free of charge if you draw "koi fish".

3. Mother's Day activity plan of the hotel:

(1) Theme: I have an appointment with my mother.

(2) Activity time: May 7-9.

(3) the purpose of the activity: to make up for the off-season after the small holiday, to drain and enhance the customer experience.

(4) Activity content:

① Set VIP care activity groups as female members whose birthdays are between 1 and 31 May.

② venue layout: warm theme.

③ according to the number of members selected, prepare a corresponding number of carnations, and give a flower to all the dining tables that bring mom for consumption.

(4) The background music of the day played songs praising mother such as "Mom in the Alone Light" and "Knowing You" to render the festive atmosphere.

⑤ For mothers who celebrate their birthdays this month, after scanning the code and ordering food at the store, they will prompt the customers' information on WeChat, and ask the store managers or managers to smile and wish "Hello, this month is your birthday, I wish you a happy birthday, and I will send you a xx drink and a xx side dish here, and I wish you a happy Mother's Day".