read a few popular books first, so that you have a foundation, and you will have a good marketing plan for the catering industry.

1. Marketing Management Author: Philip kotler Gezhi Publishing House \ Shanghai People's Publishing House 13 Edition

2. Positioning and new positioning Author: trout Machinery Industry Publishing Color

3. Marketing Planning Manual: Author: Qu Yunbo Editor

Recommend some logic books to you

1. Formal logic author: East China Normal University Press

I hope it will help you.

All the reference books I have given you are what I am reading or have read.