Shenzhen Baitai Jewelry Co., Ltd. is a large-scale gold jewelry processing manufacturer integrating jewelry research and development, production and processing, wholesaling and retailing, with an annual production and processing of 100 tons of gold jewelry. It owns a number of wholly-owned subsidiaries and holding companies, such as Shenzhen Jin Baitai, Hangzhou Hangmin Baitai, Shenzhen Baitai Diamond, Shenzhen Baitai Jewelry, etc. It has a modern large-scale factory of nearly 20,000 square meters. It has a modern large-scale factory of nearly 20,000 square meters. Production and operation of gold jewelry, gold ornaments, high-end diamond inlay, K gold and other jewelry wholesale and related ancillary business. Baitai is committed to expanding China's gold jewelry market, currently joining the chain of nearly 300, forming a docking brand synergy between processing and manufacturing and terminal channels. Baitai focus on gold jewelry production and processing has been 15 years, has won the "China Famous Brand" products and "China Well-known Trademark" and other honors.
2009 China Jewelry and Jade Jewelry Appraisal
1. market segmentation, interpretation of the future of fashion
Implementation of the brand differentiation strategy is the road to enterprise development. Baitai jewelry for market segmentation and diversification of consumer demand, the implementation of product differentiation strategy. Through product research and development, marketing and promotion of innovation, the launch of the "Ring Crown Fashion", "Baitai Jewelry", "Shangjin Yuan" and "Baitai diamonds "Four product brands have been launched to meet the needs of various consumer groups and lead the fashion trend.
2. Grasp innovation, promote development
Innovation is the driving force of enterprise development. Baitai jewelry has a relentless pursuit of independent innovation, and the Chinese Academy of Sciences, Shenzhen Institute of Advanced Technology set up a "Baitai-SIA T gold technology" joint laboratory, and Tsinghua University, Shenzhen Graduate School of Science and Technology and other famous institutions to establish a long-term strategic partnership to carry out innovation and reform. The company develops thousands of new products annually, applies for 9 national invention patents, has obtained 4 utility model patents, 63 appearance patents and 12 copyrights.
3. Emphasis on culture and brand
Baitei jewelry has experienced the course from simple symbol to emotional appeal, and then to today's cultural appeal. 2006 Baitei took the lead in the industry to put forward a new concept of "cultural gold" and "fashion gold". In 2006, Patek took the lead in the industry to put forward the new concepts of "cultural gold" and "fashion gold", vigorously tapped the essence of national culture, drew on the latest international fashion, and combined with its own technological advantages, to show its individuality in the style of product design, and to enhance the added-value of gold products.
August 2009, Baitai jewelry established a "harmony" culture as the core of the brand strategy, "take harmony, Baiji Baitai" as the brand's DNA, "all things and harmony Baiji Baitai" as the brand theme slogan "As the brand theme slogan, it promotes the sublimation of the brand.