The word pain point is often heard in sales. In fact, poking pain points can also achieve powder increase. The pain point of users on the short video platform is that they have unsatisfied needs or desires in a certain period of time. The stronger the demand and desire, the more urgent it is for users. The more painful it is, the less urgent needs we need to pay attention to are usually called itching spots, not pain points. The pain point is a problem that the user must solve immediately. Although the itch exists, it will not have a significant impact on the user's life.

Common ways to poke pain points are: First, amplify fear; Second, give a solution; Third, tell stories and make comparisons; Fourth, update in batches and insist on updating.