Commercial real estate faces challenges ● Talent shortage is similar to the residential market, so the early positioning, mid-term development and later investment promotion or sales of commercial projects are particularly important. On the one hand, commercial projects have been built rapidly, on the other hand, the later operation of project developers is facing the dilemma of lack of management talents and similar formats. In terms of talents, most of the successful commercial projects in China are from China, Hongkong, Malaysia or other overseas people, and they have dual experience in retail industry and real estate industry. They are familiar with domestic urban planning and residents' consumption psychology. Tang Tiejun, general manager of Jingze Real Estate, felt that Zhuhai's commercial real estate was generally behind the first-tier cities such as Beishangguang in 2115 and 31 years behind foreign countries, and naturally few professionals matched it. At least real estate, commerce and finance can be mastered before they can be called commercial real estate talents. This is also one of the important problems to be solved in commercial real estate in Zhuhai at present. In terms of business format, urban complex projects are mostly composed of three or more urban living spaces, such as shopping centers, offices, residences, hotels, restaurants, conferences, entertainment and so on. At present, most projects under construction or for sale in Zhuhai are mainly complexes, but their business functions are similar and they lack individuality and characteristics. In the case of limited urban population, both the pre-investment and post-operation of the project will face challenges. According to experience, a business center of 1.5 million square meters needs at least 25,111 people per day, so that the funds can reach a balance point and not lose money. If it falls below this bottom line, merchants will definitely lose money. If a supermarket is 5111-8111 square meters, if the daily turnover falls below 1.2 million according to the normal property rental level, it will also face losses. A 51,111-square-meter business center will radiate at least 311,111 people. Then a 4 million square meter commercial center should radiate at least 24 million people. Of course, most of the 4 million square meters of commercial volume are office buildings, hotels, etc., but these still need the support of a large number of consumers. Can the huge commercial volume of 4 million square meters be digested? How long will it digest? This has also become the most concerned issue for many people in the industry. Xu Longbo, general manager of China Shipping Commercial Management Co., Ltd. believes that at this stage of Zhuhai, this supply is excessive, and developers are under great pressure to complete the rental and sale in three to five years. After five years, whether the market supply can be completely digested and whether the business format created can be successful depends on the differentiation of the product format created by developers and a big environmental impact. Mingjun Li, a senior real estate planner in Zhuhai, said that from the current point of view, the commercial volume to be listed is definitely overcapacity and the competition is fierce. However, Zhuhai is small in scale, fast in development, and relatively low in commercial investment cost. With the establishment of the status of the core city on the west bank of the Pearl River, light rail, Hong Kong-Zhuhai-Macao Bridge, aviation industry city and many other advantages, and with the amazing speed of introducing large enterprises into Zhuhai and the rapid increase of gross industrial output value, as long as there is industry, people will definitely enter. In addition, the rapid development of Zhuhai, including the West District and Hengqin New District, always has great changes every year. The development of commercial housing, but there are more houses and more people, which also provides room for commercial development.