First, look for a third-party platform

The third-party platform I'm talking about is something other than my own website, such as blogs, forums, b2b, etc. The weight of the new website we made is definitely not as high as their third-party platform. Therefore, in the initial stage of building the website, Ma Haixiang suggested that you can use some good platforms to promote our enterprise products, services and other information, and we can add some long-tail keywords when setting the names of blogs and b2b stores, etc.

If you want long-tail keywords to rank on third-party platforms, you must meet the following principles: high platform weight, being able to enter links and being friendly to search engines.

1, high platform weight

High platform weight is a necessary condition to achieve long-tail keyword ranking, so which platforms have high weight? How should we find these platforms?

2. Links can be entered

Throughout the whole Internet, large platforms are gradually paying attention to link entry, and many third-party platforms are gradually blocking users' link entry (as Baidu knows, the degree of avoiding links will be higher and higher), so even if we realize the ranking conversion rate of long-tail keywords through local platforms, it will be inevitable to build platforms through local platforms, so we need to try our best to find high-weight platforms that can publish links.

The essence of external chain is used for drainage, but it is understood by more than 81% SEOer as attracting spiders, so it doesn't pay attention to quality. Many external chain specialists don't look at the effect after sending it. But in fact, we can make use of external links to make a good ranking, and even some rankings can't be made with the home page.

3. We are friendly to search engines.

When looking for third-party platforms, we must pay attention to whether they are friendly to search engines. At least, the robots.txt of this website doesn't block search engines, so it's better to pay attention to the structures of these platforms (usually, even if the weight of the website is high, if the structure layout is improper, such as the level is too deep,

Second, publish articles on third-party platforms

Although third-party websites have a high weight, they can't just send information to occupy the forefront of search results, which requires certain skills.

To write a purposeful article, it is best to think about it from the perspective of SEO. Why do you say that? I don't know what the purpose of bloggers is to update the website or blog content every day. It may be because of SEO, recording technology or pure sharing, but they all have goals.

First of all, we need to select a number of keywords to promote the third-party platform. The title of the article is related keywords of Baidu or words frequently searched by other users, which is what we often say as long-tail keywords.

The promotion by using the websites of third-party platforms mainly relies on publishing articles to get traffic, and the titles of articles should not use large and broad keywords, but must be long-tailed keywords.

In the process of finding a third-party platform, we talked about the problem of avoiding website links. Then, building website rankings will become a major trend in the promotion of third-party platforms. In addition, if we want to publish long-tail keywords on third-party platforms to achieve rankings, we all need to publish articles with high quality. Here Ma Haixiang wants to briefly explain the quality of articles, that is to say, what kind of articles are high-quality articles?

I think a high-quality article must have some essential elements: high user experience, pertinence to user groups (that is, being useful to users) and meeting the requirements of search engines.

1. The title of the article is the precise word searched by users.

2. To include keywords in the title, it is best to appear several times in the form of long tail words, but avoid repeated stacking.

3. The content must be original and contain keywords with a certain density.

4. The title can be annotated and bolded at the beginning of the article (of course, bolding may not be allowed on some third-party platforms).

5. The title appears intentionally or unintentionally for 2 to 3 times in the article (try to add the title at the beginning and end).

6. Attaching some publicity pictures to the information can not only achieve better ranking, but also enhance the marketing effect.

Because the weight of the third-party platform has reached its peak, and it is also some third-level domain names or columns, just like Sina blog, it will give you a third-level column and Netease blog will give you a third-level domain name. If we optimize some long-tail keywords with low competition, the effect is still considerable.

Secondly, the number of words in an article. Some people say that an article should not be limited to the number of words, but in the content page, we can't adjust other places casually. We don't work hard on the number of words. Why don't we change the code in every article?

Of course, it doesn't mean that the more words users want to see, the better, but the longer the words are, the more search engines will like them. This is something that search engines can't consider from the user's point of view. For example, if you have a content page with 1111 bytes and each text part has only 11 bytes, then the remaining 981 bytes are the same for each page. Search engines crawl according to the code and find that 91% of the crawled pages are the same as other pages.

Third, ranking through SEO technology

When we search for some product keywords, we often find websites such as Baidu Know and Baidu Post Bar in the forefront of search results. These third-party websites often occupy the forefront of search results because of their high weight, and publishing promotional information on these websites is completely free, and there is no technical threshold.

But in many cases, articles published to third-party platforms may not be ranked or even included (platforms that are not included are not used as much as possible). What is the reason? Why are the articles published on these platforms not ranked?

In fact, the main reason is that the website gives the page too low weight, so we must improve the weight of the high page. The most direct way is to increase the external link of the page (even the external link of the home page), because we have no control over most third-party platforms (the external link publishing objects here are not designed to our own websites and these platforms are large websites with high weight, so we can realize them in the form of software).

In addition, the third-party websites we choose must have high weight, so that our network promotion information can be displayed in the forefront of search results. There are several types of such high-weight websites, including Baidu related websites, such as Baidu Know, Baidu Post Bar, Baidu Library and Baidu Encyclopedia. Secondly, classified information websites, such as Jiji.com, 58 Tongcheng.com and People.com, etc. There are also some high-weight e-commerce websites, such as HC Network and Alibaba.

In order to achieve good results in the search promotion of these high-weight third-party websites, we must stick to it for a long time and accumulate a certain amount. Maybe one piece of promotion information will be in the top of the search results. As long as one piece of information occupies the top of the search results, it will bring us a large number of potential customers, and this method will be effective in the short term.