On February 22nd, the theme song of Yi World "I'm a Big Club" played by Deng Yujun, a super popular singer, has occupied the forefront of major music platforms, and the number of short video platforms on related topics has exceeded 111 million!

When I first entered the field of national music, my emotion * * * helped to break the circle.

The world focused on the field of national music. According to the tone of "I am a big boss" and "new national style", I selected Deng Yujun, a super popular national singer, to perform the first theme song of the same name, singing the mental journey from scratch to the rich world, which triggered the emotional * * * of the majority of players.

Every word and sentence in the song conveys the spirit to the public-this world, regardless of origin or place, can be successfully countered by small people as long as you have an enterprising mind.

this is not only the core of I am a big boss, but also the refinement and summary of universal values. Beneficial World has a deep insight into the user's psychology. Under the background of the big owner's business culture, it interprets the spirit of "indomitable and attacking life" hidden behind the game in the form of music, making the game products a cultural force with positive effects.

the day after the theme song "I am a big boss" was launched, it achieved excellent results in the new song list TOP2 and the soaring list TOP5 of QQ music peak list, and gained a lot of attention and praise from the pan-entertainment field and players. Up to now, the number of videos related to the theme song of the short video platform "I am a big boss" has exceeded 111 million, and the cumulative likes have exceeded 311W+.

Multi-dimensional cultural value permeates, releasing new IP potential energy across borders

Recently, after the theme song "I am a big boss" was launched, the popularity of the network has been rising, and the "brainwashing" melody, catchy lyrics and Deng Yujun's melodious singing have won the favor of the majority of players and the pan-entertainment public. Experts and ordinary amateurs in various fields have launched secondary creations one after another, such as Wang Yiyi's original ancient style choreography, Wang Jiru's erhu playing and so on.

These works are not only the cover and reappearance of the theme song "I am a big boss", but also inherit and endow new Chinese quintessence classics through artistic expressions closely combined with game culture. In the Cantonese version of I am a Big Owner, we can see that Chen Yipeng retains the essence of the big owner's business culture, makes adjustments to the original lyrics, and interprets the unique style of the theme song of I am a Big Owner with Cantonese accent.

At the same time, Yi World launched the theme song interpretation contest of "I am a big boss" on WeChat video number, which stimulated the creative enthusiasm of players and audiences in the pan-entertainment field, relayed more fan content, and made excellent cultures in different fields and latitudes take the theme song of "I am a big boss" as a bridge to penetrate each other, so that the business and cultural spirit of the big boss can continue to radiate more by virtue of the "long tail effect" in the pan-entertainment field.

the three parties have joined hands to inherit and renew, and the national wind linkage has achieved gratifying results

In the past year, under the background of the national wind linkage plan of "I am a big boss", Beneficial World launched a wave of tripartite cultural values consisting of its own products, external high-quality IP and user groups, and promoted the IP-based creation of its own products with diversified marketing strategies.

On the one hand, Yi World inherits and endows excellent Chinese culture with its own virtual game world, and continuously builds the long-term competitiveness of I am a big boss through differentiated marketing; On the other hand, from the integration of literature and tourism to the linkage of sports and tourism, we cooperated with national IP such as Lotus Lantern, Journey to the West, Bright Moon in Qin Dynasty and Little Matchmaker in cross-border pan-entertainment field, and joined hands with Deng Yujun and Xia Yihan to produce the theme song of the same name.

In addition, E-World has established value connection with the vast number of users through high-quality content, and built a UGC content production and dissemination matrix that combines top experts and ordinary amateurs in various fields, further strengthening the cultural attributes of products, and the popularity of the game IP market has also been greatly improved.

From the initial elaboration of independent content, to the creation of culture together with all walks of life, and now to the establishment of an ecosystem of game culture with the vast number of users, Beneficial World has been constantly exploring new modes of combining games with culture to enhance the cultural heritage value of games.

in the future, we will continue to join hands with elite forces in various fields, game CP and the majority of players to activate excellent culture with quality game IP, constantly upgrade the value of game IP, and expand the broader boundary of game cultural content ecology!