The Dragon Boat Festival is coming. What activities will the restaurant have? The following is the "Restaurant Dragon Boat Festival Activity Planning Scheme 2118" that I collected for you, for your reference, hoping to help you! Stay tuned for more exciting content! Planning scheme of Dragon Boat Festival activities in restaurants in 2118
1. Time:
National legal holidays: June 6th, June 7th and June 8th (Dragon Boat Festival falls on the fifth day of the sixth lunar month)
2. Location: 1F XX, XXX on the sixth floor
3. Activity objectives and purpose:
E-Mao weighs five
.
Zongbao is divided into two buns, and moxa is tied with a dangerous crown.
in the old customs, medicine was stored, and Dan was also given to the body.
When I finished my work, I smiled at the cups and plates.
Lu You's poem "Yi Mao Chong Wu Shi" described the life customs of people at that time on the Dragon Boat Festival, and ate dumplings with two corners. In order to make this year safe and sound, XX Restaurant specially prepared a beautiful gift basket for your relatives and friends this year. XX Restaurant presented many surprises at the Dragon Boat Festival!
fourth, marketing target:
members, individual travelers, families, relatives and friends during the Dragon Boat Festival.
V. Theme:
"Wanshui Qian Shan's" Brown "is love, and XXX Restaurant invites you to enjoy the Dragon Boat Festival!" The theme of the event is unconventional and refreshing, creating a warm and warm atmosphere on the festival.
VI. Promotional activity combination
1. During the activities of the Housekeeping Department, the business strategy of "blue coupons for room reservation and gifts" was adopted, and coupons for 38 yuan gift boxes were given for 1 rooms opened in cash.
2. The food and beverage department takes Qian Shan's "brown" as its affection, and XXX Restaurant invites you to enjoy the Dragon Boat Festival! The theme of the following promotional activities.
1). During the event, Regal Garden on the 6th floor will enjoy a 11% discount.
if a single table costs more than 2,111 yuan, a new Cantonese dish will be given (the dishes given do not include high-grade seafood, abalone wings, soup, tobacco and alcohol, etc.).
2) Western restaurants offer the following benefits:
a. One person is not required if there are more than three people (including three) who come to the restaurant for dinner during holidays;
B. during the activity, enjoy the special afternoon tea, and enjoy the discount for two people and one person.
C. anyone who comes to the western restaurant for dinner will be given a meal coupon at each table.
(All the guests who receive the meal coupons should put all their personal information into the guest information database of the department or restaurant, including their names and telephone numbers, so as to serve the future promotion)
3) The second "I Can Be A Chef" activity will be held on June 4th.
The chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi in the restaurant. At that time, the guests can experience the fun of making zongzi in the "Asian Restaurant".
4), Dragon Boat Festival Zongzi 11 yuan/piece, 91 yuan/basket.
4. Activity time: June 4-June 22, 2118
Dinner: 18: 31-21: 11 RMB 98 yuan/person
Location: Western restaurant on the first floor of XX restaurant
Reservation telephone number: XXX
VII. Budget and advertising planning:
1.
2. promotional materials.
511 sheets per page ¥451 yuan;
3. newspapers, periodicals, etc.
4. All mobile phone mantissas of XX are covered by carpet SMS messages of users and members of 6, 8 and 9.
it is estimated that 11111 pieces will be issued, with an estimated price of ¥311 yuan.
attached text message:
① "Qian Shan's" Brown "is love, and Regal Kangbo Restaurant invites you to enjoy the Dragon Boat Festival!" Regal Kangbo Restaurant has newly launched a healthy zongzi gift box during the Dragon Boat Festival. The reservation telephone number is XXX
② Pick a bunch of wormwood leaves to ward off evil spirits and hang them at the door, steam a pot of sweet zongzi on the dining table, and make a pot of fragrant wine to fill the glass ... Most importantly, take my blessing with you to share this wonderful Dragon Boat Festival with you. Regal Kangbo Restaurant wishes you and your family a happy Dragon Boat Festival.
VIII. Estimated income:
311 PCs *11 Yuan/PC =¥3111
111 baskets *91 yuan/basket = 9111
Diner: 98 PCs * 61 PCs/PC = 5881
Total: 5881.
2. The management of coupon issuance is formulated and improved by the Finance Department;
3. The propaganda, agitation and preparations of all departments have been completed;
4. Procurement and packaging of zongzi gift boxes. The planning scheme for the Dragon Boat Festival activities of restaurants in 2118 II
I theme-"Happy Dragon Boat Festival, healthy XX Zongzi" II planning purpose
1. Let customers know about XXX Grand Restaurant and dispel their worries about the high consumption level of this restaurant.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Make use of existing venue resources to realize diversified sales; Increase restaurant turnover;
4. Consolidate the joint efforts of restaurant sales, mobilize the enthusiasm of all staff, and operate in a bundled way;
5. Expand the restaurant's popularity and strengthen the restaurant's contact with customers.
III. Event time: June 6th-June 8th
IV. Public target: restaurant suppliers, government organizations, bureau-level units, enterprises and institutions, all customers of the restaurant, etc.
content of five activities
1. The restaurant has launched three kinds of low, medium and high-grade zongzi with healthy characteristics, and printed the packaging box marked with the name of Tianyuan Dasha Store (the price and product name of each item are to be determined), which will be sold to customers as gifts by the marketing department.
2. launch a series of healthy and special dishes as selling points to promote sales to customers
3. Combination of related promotional activities
1. Housekeeping department adopts the business strategy of "sending food and beverage consumption coupons" and opens 1 rooms in cash to send food and beverage consumption coupons to 51 yuan.
2. the catering department carries out the following promotional activities.
1), each table is free of charge with 2 bottles of beer. (Activity time: 1-5 May in Gregorian calendar 5)
2), 11 zongzi will be given away for free at each table. (Activity time: 1-5 May in Gregorian calendar 5)
3) For cash consumption, send a consumption coupon to 51 yuan (limited to 1-5 May in Gregorian calendar), and send a diamond jiacheng ktv consumption coupon of RMB 111.
4), and launched a number of special Dragon Boat Festival dishes.
5) launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings based on the Dragon Boat Festival culture, and book 2 special dishes for the group garden banquet.
five advertising campaigns
1. Make exquisite advertising leaflets, which are distributed and publicized by the marketing department to customers, so as to expand the influence and guide consumption. (The leaflet was made on May 6th)
2. Use the public information network and short message platform to distribute information to new and old customers and inform them of the detailed rules of related activities.
3. Promote through the decoration and layout in the store.
● Use sachets and wormwood to decorate the entrance and corridor of the catering department simply.
● A booth will be set up in the lobby to promote and sell exquisite Tianyuan Zongzi (to attract guests from the perspective).
● Advertisements related to activities are placed in the elevator.
● The KT board hung on the top of the corridor of the food and beverage department last month.
● There is a horizontal vice in the lobby, and the glass frame is used to publicize the detailed rules of related activities.
● Put advertising leaflets in the front desk, guest rooms and dining boxes
● Consider making relevant publicity in the graphic information of Ningxiang TV Station or Ningxiang Daily.
VI. Perfect and supporting related work
1. All departments should give relevant explanations and trainings on the contents of this activity before X.
2. The general manager and the marketing department shall determine the types and quantities of gifts to be ordered before X.
3. The purchasing department should contact the suppliers of packing boxes and zongzi before X.
4. The management of the distribution of consumption volumes is formulated and improved by the Finance Department.
5. The kitchen department is responsible for the preparation of special dishes and the Dragon Boat Festival reunion banquet.
6. The marketing department is mainly responsible for distributing leaflets and promoting zongzi. Planning scheme for Dragon Boat Festival activities of restaurants in 2118 III
I. Activity time
June 8, 2118 at 3: 11 p.m. II. Venue
XX Road Store of XX Hotel
III. Participants
All employees of Guoli Semiconductor
IV. Rules of the game
Divide all employees into four groups, with the number of people in each group. The one who gets an A is the group leader, standing at the opposite end, and is responsible for guessing the words at the end of the game. The order of other team members is decided by the group itself (the negotiation time is no more than 2 minutes). If any of them can't participate, the group elects a group leader, and the word guessing order is in the order of spades, hearts, clubs and diamonds. XXX is responsible for timing each group during the game.
when all the players in the team have finished the physical transmission of words, the team leader will guess the words, and stop counting when the team leader guesses the words correctly (with the same meaning) or decides to give up.
performers are not allowed to use their voices and mouths.
After the performance, the team members can watch it, but they are not allowed to communicate in any way.
The waiting team members are not allowed to peek.
Those who watch it off the court, whether they have performed or not, can only enjoy other things and can't do it.
The team that violates this rule will be given a reminder opportunity.
Give one minute to prepare.
V, Mode of play
Each group is lined up and stands facing the back. The two colleagues who are performing turn around and take two steps forward to perform. After the performance, they return to the team. The performances are performed in the ways of 1 and 2, 2 and 3, 3 and 4, and so on until the game is finished. The maximum time limit for each group is 11 minutes.
VI. Winning conditions
When the guessing is successful, the winning team will use the least time;
when all the participating groups fail to guess the words correctly, the one who uses them for the shortest time will win.
VII. Determination of violation
1. No talking between two performers, no lip-synching, only lip-synching is allowed;
2. During the performance of the performers, other members of the team should not turn back. After the performance, they should turn their bodies to the opposite side and should not participate in the performance again.
3. If the above situation occurs, it will be regarded as a foul.
VIII. Punishing
Violators will be replaced with words, and they will start again without stopping the timing. In order to punish the offending team, the difficulty of words will be increased.
IX. Reward
Zongzi is divided into a variety of fillings. The members of the winning group will have the right to choose their favorite tastes, and the remaining groups will be distributed.
X. Precautions
1. Equip cameras and video cameras ---XXX
2. Buy zongzi and bring a steamer-XXX/XXX
3. Prepare two cards and send them to everyone ---XXX
4. Make a list of team members ---XXX
5. Time. XXX
7. Heating zongzi during the game ----XXX
8. Preparing some sentences related to the Dragon Boat Festival-Planning scheme of the Dragon Boat Festival in XXX/XXX restaurant in 2118 IV
1. Promotion form
1. xx restaurant has launched three novel healthy zongzi (prices to be determined) since May 18th: (Manager Fu is responsible for it.
(2) red bean paste and alkaline water dumplings: cool and relieve summer heat, promote digestion and strengthen the stomach;
(3) Coix seed mushroom dumplings: clearing away heat and toxic materials, dispelling wind and inducing resuscitation.
2. xx Restaurant plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to promote customers;
3. xx restaurant plans to launch an activity of "savoring fragrant zongzi, eliminating diseases and keeping healthy" during the Dragon Boat Festival in combination with traditional customs;
Second, the decoration and atmosphere in the store
1. xx Restaurant has a display stand at the door to promote and sell exquisite zongzi and wormwood cakes;
2. Decorate the restaurant facade with sachets and wormwood, and decorate the floor with balloons of various colors;
3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.
3. Advertising
1. Publicity leaflet (produced by the artist, to be completed before 16)
2. Newspaper advertisement (advertised by the marketing department in Nanshan Daily and Evening News at the end of May and the beginning of June)
3. Poster production (designed by the artist, with color spray-painted drawings and KT boards posted on the front of the column in the lobby before 16.
Fourth, the division of promotion
1. The distribution of leaflets is mainly responsible for Chinese food marketing, with the cooperation of other departments;
2. The Chinese food service desk is responsible for individual booking;
3. The restaurant marketing department is responsible for the reservation of regular customers and agreement customers;
4. Manager XX is fully responsible for the promotion and reservation. Restaurant Dragon Boat Festival planning scheme 2118 May
On the occasion of the Dragon Boat Festival, in order to stimulate family consumption, enhance the restaurant's popularity, let customers know more about Changxing New Zijin Restaurant, and mobilize the potential of consumers at all levels; To enhance customers' loyalty and trust in the restaurant, our department has specially formulated a series of activities on the Dragon Boat Festival. The specific details are as follows:
1. Activity time: June 6-June 8, 2118
2. Venue: xx Grand Restaurant (Chinese food is the key promotion object);
third, the theme of the event: Zijin family biography, thousands of brown incense.
iv. objectives and purposes of the activity:
1. let customers know about the new Zijin restaurant and dispel their worries about the consumption grade.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Develop the existing site resources and mobilize the business potential in light hours;
4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.
5. promotion targets: mainly individual customers, families, relatives and friends who come to the restaurant for consumption during the Dragon Boat Festival;
VI. Activity content:
1. Three gift box brands with different flavor combinations were grandly launched: Zijin Family Dumpling, Harmonious Phoenix Dumpling and Reunion Dumpling; Brand zongzi packaging and price: (Note