Private domain traffic is a very popular word in recent years, especially in the wine industry. Today, with the rising cost of public domain traffic drainage, private domain traffic and fission marketing have become particularly important. Today, Cooper will talk to you about how to do a good job in fission marketing of private domain traffic. 1. Why does private domain traffic need fission marketing? Many hotels rely too much on public marketing in the process of operating new users, resulting in a substantial increase in their operating costs and a continuous decrease in economic profits. This is also one reason why private domain traffic is becoming more and more popular. The rapid growth of private domain traffic often requires fission marketing. For example, the hotel private domain traffic already has customers, and this fission marketing scheme is the underlying logic of the fission increase of private domain customer pool. Second, how to do private domain traffic fission marketing Private domain traffic promotion marketing is economical and practical. If you want to use it well, it mainly depends on whether you can grasp the pain points of customers, in other words, what benefits you can bring to customers. Specifically, we can think from the following angles. 1. From your own point of view, do you really understand the pain points and behavior habits of your user base, and can products and services really meet customer needs? Whether the products provided can be highly relevant to customers; Whether the selected product or service can be based on the current hot spot, etc. Generally speaking, the products and services provided by enterprises should be considered and designed from the perspectives of users' pain points, product characteristics, holiday hotspots and competitive advantages. 2. After finding out the pain points of relevant customers from their habits, I will disassemble these pain points. For example, reading users may be more inclined to improve reading speed and increase reading volume. Then, put forward a variety of solutions to the relative problems and choose the one that suits your current situation. 3. Starting from the marketing scenario, when choosing the relevant marketing scenario in detail, you must consider the hotel's own situation, such as the specific investment of the company, and whether you can give customers more discounts to make them feel valuable and attractive. If this time can be driven by a little hot spots, festivals, solar terms and other scenes, the potential energy will continue to enlarge, and it will be very rewarding to seize the opportunity to properly combine the scenes. Shenzhen lianxing kubo information technology co., ltd, established on 20 1 1, is a national high-tech enterprise. Focus on the innovative application of new media in high-end service industries such as high-end hotels, commercial real estate and tourist attractions. As the developer of the service standard of WeChat official account operation in the domestic hotel industry, it is the first to carry out personalized design of QR code and customized development of full-featured applet in the domestic hotel industry. At the same time, it is also the first enterprise in China to focus on the operation of hotel video number, Tik Tok and Xiaohongshu official account. In addition to its Shenzhen headquarters, it also has operation centers in Shanghai, Hong Kong, Chengdu, Wuhan, Xi and Kunming. At present, it has served more than 500 high-end hotels, tourist attractions and commercial real estate, covering more than 60 cities and regions at home and abroad.