It is really difficult for this brand to survive in society for a long time because of its long-term loss. At the beginning of the epidemic in 2020, the situation was even more serious. In order to reduce losses, Haidilao made a decision at that time and closed many stores, which eventually led to a very serious annual loss of about 410.6 billion yuan. Not only are many stores gone, but they also need to pay the price for their actions.
The price of Haidilao is much more expensive than other hot pot restaurants. Although the staff was more responsible, they saw that the consumer's teacup was empty and immediately went forward to pour water. Even if they take a sip, they will insist on buying almost one table for everyone, but he always stands next to everyone, which really makes consumers lose their appetite to continue eating. It is good to have service, but excessive service will also bring a burden to consumers. In addition, the hot pot restaurant tastes similar, but their home is so expensive. At first, they served several appetizers and arrived in 200 yuan at 100. If two people don't order something for four or five hundred dollars at a time, everyone won't have enough to eat at all.
Nowadays, there are countless hot pot restaurants in large and small cities. In addition to Haidilao, there are other brands that really compete for business with each other. Consumers can't eat hot pot every day, so grabbing a customer is profit. However, most customers will shop around and go to the one that is affordable. If this house is not very good and affordable, they will never come again.