With the development of social economy, China's current enterprise development model presents a diversified development trend. The rapid rise of internet economy has made many people see huge business opportunities, but at the same time, the immaturity of some business opportunities has also laid a big thunder for the company's future development.
In the early development of ofo*** to enjoy cycling a few years ago, we can see that ofo*** to enjoy cycling provided people with the concept of * * * to enjoy the economy. In the following years, some enterprises introduced * * * cars, * * umbrellas, * * * bicycles and * * * charging treasures. * * * It is understandable to enjoy the economic development mode, but the development mode of some enterprises has subverted the normal development of China's existing economy. In other words, there is no in-depth research on a certain industry, and there is no in-depth investigation on the development prospect of this industry in China's domestic market. Therefore, it is not uncommon to blindly develop and enjoy the economy, but it is not uncommon for enterprises to eventually go bankrupt because of their slow profit in the later period and the amount of funds exceeding 10,000.
For example, ofo, the "leader" who once enjoyed cycling, eventually collapsed under the sharp decline in market sales, resulting in the loss of a large number of user deposits. If you want to refund the deposit according to the number of people queuing on the platform, I am afraid it will take many years. It is worth noting that after experiencing the great changes in the industry of "* * * enjoying bicycles", * * * enjoying cars has also ushered in a similar fate.
Speaking of the collapse of * * * cars, it can be traced back to a group of early players who used * * * cars in China, and stopped operating in March 2065438+2007. At that time, Youyou Automobile laid out nearly 70 locations in Beijing and operated nearly 300 vehicles. However, by the end of March 20 17, there were only 200 recreational vehicles operating in Beijing, and the number of operating points was reduced to 50. At that time, no one expected that the closure of time-sharing operators would be so calm and sudden. Subsequently, Li Yu, CEO of Youyou Automobile, also admitted that the development of time-sharing leasing business is not mature, and there are also some problems in the company's development direction and operation mode.
Now it seems that the industry problems have not been solved, and many enterprises have not yet ushered in the convenient period brought by favorable policies. At the same time, we also found that a large number of cars were idle, parked in the wilderness or even damaged. Even a * * * car, which has been on the market for five years, was discontinued in June this year at 5438+ 10.
Why can't * * enjoy the economy, such as bicycles and cars once sought after by capital, work in China? Major enterprises have fallen, why do enterprises have the problem of broken capital chain? Is this because the business model is unrealistic, or is the market economy in China unable to adapt to the enterprise development concept of * * * enjoying the economy?
Some economists put forward that * * * enjoying economy is a benign economic development model driven by China's domestic economic cycle and domestic and international dual-cycle strategy. However, in the process of development, enterprises have not really practiced the concept of * * * enjoying the economy. Developed * * * enjoys bicycles and developed * * * enjoys cars. In fact, they all draw circles to make money. It's just that the boss runs away when the money is finished, and the enterprise runs away when the money is used up. There are not many companies that really do business.
These speculations seem to be conducive to the rapid rise of China's economy, but they have ulterior motives. This * * * car sharing business model is somewhat similar to "disguised pyramid selling". Some people even think that the business model of * * * enjoying bicycles and * * enjoying cars is actually a disguised pyramid scheme, that is, earning a head fee. Finally, the boss disappeared, the company's business disappeared, the industry changed its name and surname, changed its course and continued to cheat money.
Why does * * * enjoy chicken feathers in the automobile field?
According to a domestic official media report, in recent years, with the emergence of many problems such as difficult profit, poor user experience and many management problems, the once-popular car appreciation craze began to fade, but what happened in the bicycle appreciation industry at the beginning continued to evolve.
Some economists believe that there are two main reasons for this phenomenon. One is the frequent problems of leading enterprises, and the other is that new entrants speed up the layout of the car enjoyment field.
In the eyes of most people, the idea of rewarding cars is good. Consumers can reduce the number of cars through car enjoyment, thus alleviating urban traffic congestion, air pollution, lack of parking spaces and other problems. However, in the actual use process, * * * enjoys the car but it is "not worthy of the name".
First of all, the service is not satisfactory and the consumption experience is getting worse and worse. The data shows that in recent years, consumer complaints about * * * cars have shown a rapid growth trend, especially on holidays. The demand for * * * cars is large, the charging is abnormal, the vehicle faults cannot be solved in time, the charging range is not smooth, and the after-sales service is poor. The disorder of automobile organs has become the focus of complaints.
Secondly, the parking fee is another problem. Many consumers report that when using * * * to enjoy the car, there is no guarantee to use the car immediately, but there will still be parking fees. Such disorderly charging behavior has become the fundamental reason why * * * cars are finally abandoned by people and the market.
From the essence of China's * * * enjoyment economy, green * * * enjoyment travel is an important development direction, but it is also a huge and complex social project. On the one hand, we are still in the process of rapid development, whether it is business model, service product technology or government supervision, we need to solve and study, constantly discover and solve problems, and create a good future travel environment.
Therefore, the foothold of China's automobile enjoyment development in the future is mainly to provide more situational, personalized and stable travel services through technological change and innovation of operation mode, so as to truly realize the concept of automobile enjoyment and survive in the market.