If you want to join the NBA, one way is to join the NBA package, because there is only one company authorized by the NBA in China. This company is called Guangzhou Chengxing Trading Co., Ltd., but the market prospect of joining NBA bags is not good, because their products are limited to NBA bags. Other jerseys and sneakers and their surroundings are not allowed to operate!
As for the jerseys, sneakers and peripheral products you mentioned, those products are imitations, and the goods are all purchased in Guangzhou. There is a company called Aoke Sports Boutique, which specializes in producing similar products with low price but poor quality. There are nearly 100 football and NBA products in China, all of which are imitations. No official authorization from NBA.
Finally, I want to say that if you want to join the NBA, it is impossible. All franchise stores in NBA are directly operated. Even if you join, I don't mind if you don't do it, because the official NBA products are too expensive. A suit costs more than 500 yuan, and a pair of sneakers is nearly 1,000 yuan. There is no market in China, and the customer base of NBA is small. An NBA official genuine mobile phone chain costs several hundred yuan.
If the landlord has enough money, he might as well open a KFC, even a Nike!
Finally, I would like to add that I am running an NBA monopoly (imitation goods).
I read your question. Your question is too busy. I feel that you are still young.
The business model of NBA in China is direct operation, even if it can join, it will need at least several million dollars. I don't know what you think. You want to be an NBA monopolist in a small city. The idea is too simple. Unexpectedly, there were three NBA stores in China, and then one was destroyed. Because NBA products are expensive and there are few customers, it is not suitable for China's consumption level. In China, only a few cities such as Beijing and Shanghai can support an NBA monopoly. There is a simple reason. The main consumers of NBA products are students, but their spending power is not too strong.
The selling point of NBA imitation goods is cheap, often ten to fifteen times cheaper than genuine goods. This is his selling point. As I said just now, the customers of NBA products are college students. In the eyes of students, cheap is the last word. Why do I say that the customer base of NBA is college students? It's simple. Students tend to have simple ideas and are easy to idolize, but people in their thirties have different ideas. They have no time to play basketball. People in China always work first and then work.
I mind the landlord visiting his own city more often. I don't know much about your city, I don't know where you come from, I don't know the consumption level and population of your city, and I don't know some existing brands in the city, so I can't talk nonsense. These are the keys to your success. Ok, I'll stop here. If you have any questions, ask me. I'm happy to help you.