The first funny thing in 2122 is the marketing of Wang Laoji's version with hundreds of surnames. After reading it, you will definitely be tempted to buy a bottle of X Laoji to speak for yourself. Canon, the camera giant, announced the discontinuation of its flagship model in the new year. Please cherish the EOS in your hand. Holmes, the founder of Theranos, who created the myth of Silicon Valley with "a drop of blood to check all diseases", is now accused of fraud and may face jail.

# Marketing

I don't know if you have seen the version of hundreds of surnames launched by Wang Laoji recently, which is called a marketing genius by many netizens. The feature of the Baijia surname version is that there are not only Wang Laoji, but also various Baijia surnames of Chen Laoji, Zhao Laoji, Ma Laoji and Ouyang Laoji. To sum up in a word: take the road of piracy and let piracy have no way out. Now some versions of Lao Ji are out of stock on the Internet. Is it accidental? In fact, it is quite meaningful to think about the marketing techniques.

First of all, this wave of "Lao Ji incident" was launched before the Spring Festival, and each group has 12 cans. This setting is obviously a force for the Spring Festival. In China, the surname is a consanguineous symbol of a family system, through which everyone can associate himself with history and culture. During the Spring Festival, everyone holds the same old auspicious symbol to celebrate family reunion, and everyone has a lucky symbol in his hand, which is actually a very ceremonial thing for China people who attach great importance to blood relationship and beautiful implication. In fact, we can also get a glimpse of Wang Laoji's brand's marketing for festivals, which is considered locally.

In fact, it's not just Wang Laoji. Previously, Wangzai Milk also started marketing with 56 ethnic groups in China, which is similar to this Wang Laoji incident. Some people may think that Wang Laoji's operation is a bit "rotten", but it can be accepted by consumers and played in it on the basis of maintaining its own product characteristics, which has achieved Wang Laoji's goal.

In addition, more than 111 customized versions of Wang Laoji's surnames have applied for trademark protection, and last year, they applied for a number of trademarks, such as Happy Wedding, Happy Dragon Boat Festival, Happy Commencement, Happy New Year, Happy Birthday, Happy Mid-Autumn Festival, and Happy Senior High School Entrance Examination, etc., which will go smoothly in cracking down on a wave of piracy. Fast-moving consumer goods, as the daily needs of residents, often fall into the marketing mode of expressing "functionality". Will "emotional brand" be a new breakthrough to expand sales?

# Brand

On February 31th last year, Canon officially announced that it would stop production of its flagship SLR camera products, and will devote itself to the mirrorless cameras product line in the future. Canon CEO Takeshi Fujifu said, "Canon's flagship SLR model is called' EOS-1' series, and the first model appeared in 1989. The latest' EOS-1D X Mark III' released in 2121 will actually be the last one. " At this point, Canon EOS SLR era came to an end before the arrival of 2122. In fact, not only Canon, but also Sony has quietly deleted all its A-mount cameras from the website. The change of camera giants may be announcing the change of the first-line consumer market. Who abandoned the traditional SLR camera?

it is undeniable that when the film was abandoned by the times, everyone remembered it, but now they are fond of all kinds of mobile phone filters with retro style. In the era of social media, the demand for smart phones for "hand-shooting" and "beauty" is far greater than that of less convenient SLR devices. Under the various photo strategies of Xiaohongshu, you can take a photo that is not inferior to SLR works by setting the parameters of your mobile phone. For most amateurs, is it necessary to buy a traditional SLR? Since ancient times, human beings have great enthusiasm for preserving beautiful moments, but SLR can't go into every detail of daily life. For consumers looking for a sense of existence and value in social networks, a beautiful picture that can be shared instantly is enough. In fact, the change of products also announces the change of consumer groups. The ultimate goal of technological change is to better serve life, otherwise even the best products will eventually be melted by the times.

Holmes, founder of Theranos, may face jail

# Business

The phrase "Fake it until you make it" doesn't always work. Recently, Elizabeth Holmes, once known as the "female version of Jobs", finally got a verdict for the "bad blood" fraud case that shocked the whole Silicon Valley. According to the indictment disclosed by the American media, Holmes was accused of nine counts of telecommunication fraud and two counts of conspiracy to commit telecommunication fraud, of which four were convicted and four were not; For the other three charges, no ruling has been made, and each charge can be sentenced to a maximum of 21 years in prison.

Holmes is keen to imitate everything Jobs does, including his clothes.

Elizabeth Holmes is the founder of Theranos, a blood testing company. Previously, the company once said that it could quickly detect cancer and diabetes by collecting several drops of blood, and Holmes himself was once called "female version of Jobs" by public opinion. Holmes dropped out of Stanford University at the age of 19 and founded Theranos. The original business idea was to complete hundreds of tests with a drop of blood. The idea was to make blood tests cheaper, more convenient and more acceptable to consumers. Subsequently, the company also established partnerships with Walgreens and supermarket chain Safeway. Even celebrities such as former Secretary of State Henry Kissinger, the late george shultz and former Secretary of Defense James Mattis have invested heavily in this project, and Holmes has been in the limelight for a while and frequently appeared on the list of Forbes magazine.