11, the law of convenience
I wonder if every boss has ever met a pedestrian who came into the store to take shelter from the rain, borrow an umbrella and ask for directions when the store is open. Many stores refused them because of the trouble and were unwilling to provide convenience for customers and pedestrians.
In foreign countries, there is a shop that advertises on the street that "Garden-style restrooms are free to use", which attracts many pedestrians to come and use them. When pedestrians enter and leave the restrooms, the customers are constantly coming, and the business is naturally getting better and better. This is the law of convenience, which is convenient for others and convenient for oneself.
reference: conditional shops can open toilets, Wifi and leisure facilities for free. Or provide convenient services such as collecting express delivery, paying water and electricity bills, and delivering goods to your door. These convenience measures will narrow the distance with customers and naturally attract many customers.
12, the law of scarcity
As the saying goes, things are rare, and people often cherish and cherish things that are hard to get. Just like when a new Apple mobile phone is pre-sold, there are always some die-hard Apple fans who will queue up in advance to book it.
reference: many stores are now implementing differentiated competition, which constantly weakens the homogenization with their peers' products, such as "the only point of sale of xx brand in a certain city", which will give customers the impression that the store has scarce products, and naturally feel that the product categories in the store should be complete, and will naturally prefer to choose your store when purchasing in the future.
13, the law of influence
The influence of the store directly determines whether customers choose to enter your home for consumption. Bosses, when you go shopping as an ordinary consumer, you pass by a store. What influenced you to walk into this store? What influenced your decision to buy?
For example, a picture of a delicious dish attracts you into a restaurant, and the personality of the model in the window of a clothing store also attracts you into the store. This is the law of influence.
What we can learn from it: Therefore, our stores should make full use of sound, images, pictures, characters, colors and other factors to influence pedestrians in order to attract customers to shop.
14. The Law of Word of Mouth
As far as shops are concerned, gold cups and silver cups are not as good as customers' word of mouth. The greatest salesman in the world is the customers themselves. What good is it for shops to wear out their mouths to recommend products to customers? It is not as good as customers saying, "This cigarette is really good!"
This is the word-of-mouth law. If bosses can maintain the word-of-mouth of their stores, the referral rate of your customers and customers will naturally soar.
reference: bosses should pay more attention to the improvement of professional knowledge, and when recommending products to customers, they should proceed from the actual situation of customers. After all, customers still have certain needs when they enter the door.
the good business of the store is not achieved overnight, but accumulated over time and managed with care. Constantly attract new customers and consolidate old customers, business will naturally get better and better.
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