In our mundane day-to-day life, more and more people will go to the use of reports, which involve specialized terminology to be explained. The moment you hear about writing a report immediately dizzy? The following is my help to organize the business model innovation research paper opening report, welcome to learn and reference, I hope it will help you.

I. Purpose and significance of the selected topic

1. Purpose: This paper will analyze the definition, characteristics, types, importance, and trajectory of the change of the business model through the study of business model innovation, and combined with the current financial crisis of the economic environment, to explore the current Chinese enterprises should be how to carry out the innovation of the business model in order to adapt to the current market development needs and realize the sustainable development of enterprises.

2. Significance:

2.1 Practical significance:

Business model has become a term hanging in the mouths of entrepreneurs, venture capitalists, entrepreneurs, and scholars, and almost everyone is sure that with a good business model, success is half guaranteed. The process of finding a business model is a process of innovation, how to reduce the uncertainty of innovation, take the right path of business model innovation, this will be the actual problem to be answered in this paper, but also the significance of this paper, especially in the current economic situation, the study of business model innovation will have a greater practical value.

2.2 Necessity:

A good business model is fundamental to the survival of the enterprise, but the business model can not guarantee that the enterprise will always be profitable, with the development of the times, the market changes, the innovation of the business model is an inevitable choice of enterprise development. Now the financial tsunami sweeping the world, many familiar international enterprises have closed or on the verge of bankruptcy, China as part of the global market, but also by the financial crisis, a large number of enterprises began to lay off staff to collect, many small and medium-sized enterprises closed down bankruptcy. In the face of the crisis, mature large enterprises began to reform and innovate their original business models to adapt to the current situation and stabilize their market share and status, while small and medium-sized enterprises (SMEs) or start-ups are also eager to try to find a new set of business models to maintain their survival and hope to capture the market share and realize the leap of the enterprises through the baptism and test of this market. Therefore the research results of business model innovation will become the necessary theoretical basis for enterprise reform.

2.3 Theoretical significance:

Business model is a relatively new term, although it first appeared in the 50's, but only in the 90's began to be widely used and disseminated, its theoretical analysis framework has not yet been constructed, and the research on the model is still in the exploratory primary stage in general. At the same time for how the business model is innovative, domestic and foreign scholars have not yet unified definitive and more mature theoretical research system. This paper will be based on previous research, the definition of business model, business model innovation path for detailed theoretical research, to find the enterprise business model innovation should follow some of the basic theory, for the majority of scholars to study the evidence.

Second, the analysis of the current situation of domestic and foreign research

The term business model in the 90's only began to be known, the existing literature, many scholars have also on the meaning of the business model, structural system, theoretical explanations, and the model of the mechanism of innovation, etc., although there are some studies, but due to the researchers to stand on the perspective of the different, and thus on the business model. . The basic concept, structural system, theoretical scope lacks a unified understanding of its theoretical analysis framework has not yet been constructed, and the research on the model is still in the exploratory primary stage in general.

Many scholars and articles focus on: what is a business model? How to choose the right business model for your company? For how to innovate the business model, how the old enterprises to adapt to the development of the times to reform their business model, how the newborn enterprises to create a new model to avoid fierce competition, there is no set of molded `theoretical system, research results are also very few.

Many scholars have explored the business models of specific fields, industries, and typical enterprises, and have achieved a lot of theoretical results, which provide a basis and reference for the construction and innovation of business models. However, there is still a lack of systematic research and generalization on the ****ness of business models and the theoretical basis of business model innovation, which inevitably makes the current research limited to the local and surface.

Third, the main content of the research

1. The meaning and characteristics of the business model is to explain what the business model is or what is the problem of business model, which reveals the core meaning of the business model, the business owner understands these, they know that their current business model is good or bad, backward or advanced, and whether they need to be innovative.

2.

2. We will analyze the development trajectory, diversity, and non-replicability of business models by comparing the typical business models of different eras and the business models of different enterprises in the same era and their respective effectiveness. There is no right or wrong business model, we need to take into account the external environment of the enterprise, the premise of internal resources, the use of innovative thinking, timely construction of business models for enterprise development, and do not copy the business model of other enterprises.

3. The study of business model innovation path will further illustrate the methods and paths of business model innovation and the basic theoretical basis that should be followed, through the analysis of several business model paths, to provide a theoretical basis for the innovation of enterprise business model and practical reference.

4. Innovation carries risks, especially the innovation of business model, which is very uncertain and has a life and death related connection to the development of the enterprise. I will analyze the uncertainties that may be encountered in the process of business model innovation, and how to avoid these risks and minimize the failure rate of business model innovation.

Fourth, the main references:

[1] Chen Sumi enterprise business model innovation research "Cooperative Economy and Science and Technology" in the July 2008 issue of the 6-7 pages.

[2]Wei Wei, Zhu Wuxiang, what is the business model, create wealth Zhi 73-83 pages.

[3]Liu Yanqiao, analyze the business model innovation path enterprise vitality 2008.10.

[4]Zhang Hong telecom business model innovation research business times (formerly known as the "business economy research") 2008 24 on page 99-100.

[5] Han Qingxiang marketing winning business model sales and marketing / marketing edition 2008 No. 10 / on 20-24 pages.

[6] Wang Guangli PPG business model of thinking Shandong Textile Economy 2008 No. 5 60-61 pages.

[7]Lu Peikang model innovation is the basis of marketing strategy sales and marketing / marketing version of 6 pages

[8]Wang Ran China will emerge to lead the world's business model Economic Management Digest 2008, No. 18, 40 pages

[9]Yang Jiawei based on the business model of the strategic innovation of the small business enterprise vitality of the business strategy 2008, No. 9 / on 06-07 pages.

[10]Yang Kun video services urgently need to innovate business model point of view 20088/China Telecom 11 pages

[11]Fu Xinghua new media industry presents three business models China New Communications 52-53 pages

[12]Wang Xuhui Chinese and foreign large retail enterprises in the Chinese market business model of the comparative analysis of Chinese and foreign enterprises 25-30 pages

[13]Qian Zhixin Core Strategy of Business Model Innovation Management Forum-Jiangsu Science and Technology Information 30-33 pages

[14]Yang Minli Exploration of the Basic Business Marketing Model of Mobile Phone Advertisement Contemporary Economy, 2008, No. 6 (below) 64-65 pages

[15]Wang Lian, Business Model is the First Productivity, Jinan University Press, 2005

[16] Weiyi Wang, Qianwen Li, Research on Business Models in Entrepreneurial Perspective, Foreign Economy and Management, No.11, 2005

[17] Junyi Weng. Business model innovation [M]. Beijing: Economic Management Press.2004

[18]Yang Xun Research on Business Model Innovation of Telecommunication Operating Enterprises: An Analytical Framework Xi'an Post and Telecommunication College Journal, March 2008, Volume 13, Issue 2, Pages 2-4

[19]Chen Key Out of the Road of Self-Innovation with Innovative Business Models--Lanco's Patent Operation Model SZSE. Lanke's Patent Operation Model of Shenzhen Stock Exchange August 2008 page 26-30

[20]Wu Jun and Chen Jingtian Xin Value-added Business Model Innovation Research "Productivity Research" N0.20.2007 page 104-106

[21]Tian Shuning plunged into the innovation of China's technology and business model "Interpretation of the first 30 years and prediction of the next 30 years" page 63