The map in the hand to say go, at present we go out and often use a software, may be the map, such as searching for neighboring services, navigation will use the mobile map software.

And in the field of mobile maps, at present, Gaode Maps and Baidu Maps are the absolute two dominant, of which Gaode Maps has more than 1 billion registered users, with more than 100 million daily active users.

But whether it is the Gaode map or Baidu map, at present ordinary users can use for free, people do not have to pay money, just need to download a software can be used normally.

See this estimates that many friends have a lot of doubts, High Germany map running costs are not low, they give users free to use, then they rely on what to make money? Could it be that Gaode Maps is doing charity work?

Actually, AutoNavi is not a charity, the reason why he is free to the user, in fact, is to earn more money, because in the flow of the Internet era, who has a huge flow of cash flow can sit on a huge, like WeChat, we use WeChat are free, but Tencent can earn huge profits from WeChat, AutoNavi is the same thing. The same thing applies to the GD map.

While AutoNavi is currently free for users to use, there are many channels for it to make money, and there are several ways to do so.

First, the car navigation market.

Automobile is a very large industry, the potential commercial value is very high, in which AutoNavi can play a big role, this role is reflected in two aspects.

1, automotive front-end services.

Currently, cars have navigation services, which are used in many of the navigation services is the Golder map, and want to use the Golder map, car manufacturers must pay a certain amount of authorization fees to the Golder map, these authorization fees on average to a single car may not be very high, but at present China's annual automobile sales of more than 20 million, which even if only 50% of the cars equipped with Golder map, the car manufacturers will have to pay a fee to Golder map. The company's license fee may not be high, but with 20 million cars sold annually in China, even if only 50 percent of them are equipped with AutoNavi, it's still a big profit for the company.

2, automated driving.

Autonomous vehicle driving is not very popular, but has begun to be in the experimental stage, individual regions have begun to try the automobile autonomous driving, and automobile autonomous driving is inseparable from the advanced map navigation, if the future of the automobile autonomous driving is very popular, then the navigation system they are equipped with may be the GOLD MAPS, and then the potential market space is very large.

Second, access to third-party services

Currently, when you open Gaode Maps, you will find that it has access to a lot of services, which cover a variety of life application scenarios such as tourism, catering, travel, bill payment, etc. Specifically, there are the following kinds of scenarios.

1, local life services.

If you are not familiar with some local stores, you can search through the Gaode map, then Gaode map can show you some nearby stores, but these stores are not randomly displayed, in fact, the ranking of some of the top stores many are spent on advertising.

These stores currently cover a very wide range of consumer scenarios, from dining to entertainment.

2, travel industry services.

Currently, Gaode Maps has cooperated with some tourist attractions and hotels, and there will be corresponding entrances on the Gaode user side, and these travel businesses that cooperate with Gaode Maps, they will give Gaode Maps a certain amount of profit according to the volume of turnover or a single volume, for example, if a customer orders a hotel through the Gaode Maps, then the hotel may be in accordance with a certain percentage of the money back to the Gao De.

3, refueling services.

Fueling service, this is a lot of car owners may often use a function, especially to the field, we do not know which place has a gas station, will be through the Gaode map to search, and Gaode map search out the gas station may be with them is a cooperative relationship.

4, takeout.

Currently, the takeout market is relatively hot and large, and AutoNavi Maps has access to a number of takeout service providers, such as Meituan Takeout, so they can get a certain share of the takeout that people order through AutoNavi Maps.

5, taxi.

Now Gaode Maps has cooperated with many third-party automobile service providers, such as taxi, chauffeur-driven and so on have corresponding entrances.

Third, advertising services.

Advertising service is also one of the most important sources of revenue for AutoNavi, after all, AutoNavi has a huge number of users, with as many as 100 million daily active users, so the corresponding amount of exposure is very large, and therefore there are a lot of businesses that will take the initiative to look for AutoNavi to advertise.

For example, every time you open the Gaode map, there will be home page ads, into the inside of the search for the corresponding things, there will be a variety of ads, which are a source of income.

Fourth, self-owned products and services

In the Internet era where traffic is king, as long as there is traffic is not afraid of not making money, especially for Gaode Maps, which has a platform with 100 million daily active users, they want to make money, at any time there are many channels to earn.

In addition to access to some third-party platforms, at present also has some of its own self-operated products, such as high Germany taxi is a typical example, high Germany taxi is actually relying on the development of high Germany maps, a taxi platform, because of the high of the huge number of users to do the foundation, so the development of high Germany taxi is relatively rapid.

Of course, in addition to AutoNavi, I believe that in the future, AutoNavi will also launch a lot of its own self-owned products, such as car insurance agents or other services related to automobiles, such as car washes, repairs and so on, which can be a way to make money.

But on the whole, at present, the ability to make money from AutoNavi is limited, so it has been in a state of loss, at present, it is more like Ali spending money to support AutoNavi, but once the future of AutoNavi has a huge amount of users, they can always cash in through the flow of traffic, and they are not afraid of not making money.