Because I don't know your size and budget, I can only give you some general advice
New restaurants should pay attention to the time of promotion:
1, the design of the activities to ensure that the flow of people to ensure stability, as far as possible to avoid in a short period of time to avoid more than the capacity of the reception of the flow of people.
2, early publicity and promotion, should not be price as the main point of publicity.
3, must ensure the quality of the dishes.
4, to ensure the quality of service is one of the key points.
New restaurants commonly used promotional tools
Offline the main are:
1, single-day specials in the choice should be preferred to high-margin specialties, or consumers in the majority of the restaurant's must-order dishes.
2, make full use of their own staff relations to find their own sources of customers. General catering industry can set up a special sales staff to carry out the marketing of food and beverage products, you can also use the strength of all employees in the hotel for the hotel marketing. For specialized marketers, they are required to be proficient in the catering business, understand the market situation, familiar with the operation of the hotel's catering facilities and equipment. Full-time marketers are divided into two levels, the first level is composed of full-time staff such as marketing director, food and beverage sales agent, sales manager, sales staff, etc.; the second level consists of part-time sales staff, such as restaurant managers, reservation staff, welcoming staff as well as the service staff and so on.
Online mainly:
1, by looking for a variety of online group buying to promote their own store, especially to highlight their own special menu. For example, the mass Dianping, the United States group. (Not for price wars but to publicize their own characteristics.) Here to pay attention to customer feedback, and customers who have consumed the formation of interaction.
2, through the local famous WeChat public number to develop soft text for publicity, or cooperate with them to engage in some activities, there are about healthy eating, special food. Because the coverage of any restaurant is limited, the local WeChat public number is more effective.
3, the circle of friends forwarding activities, this can go to the combination of offline activities, such as forwarding the delivery of meals, or forwarding discounts.
Featured activities:
You open a seafood store, seafood belongs to the more seasonal food. You can carry out targeted activities according to the season, such as crabs now.