Current location - Recipe Complete Network - Catering franchise - What are the main responsibilities of the WeChat agency?
What are the main responsibilities of the WeChat agency?
Daily operation of 1. account: daily maintenance and update of the official account of enterprise WeChat (service number and subscription number);

2. Message management: Collect information such as interactive messages of corporate WeChat fans in WeChat official account, assist in reply and message feedback, and then feed the collected information back to corporate customers to make targeted promotion plans.

3. Featured service: According to the operating agreement of WeChat agent and enterprise requirements, provide online or offline activity planning and publicity to increase enterprise value.

4. Soft and wide exposure: Through WeChat marketing experts, make recommendations on major Internet websites, forums, Sina blogs, Tencent Weibo, Baidu products, Tianya and 360 products to maximize the exposure opportunities of products.

5. Fan operation: With the help of the Internet marketing promotion platform, mainstream industries carry out large-scale promotion of WeChat, mainly through online mode and offline when necessary.

6. Data analysis: According to the daily operation of the official account of enterprise WeChat, such as reading volume, forwarding volume, order volume, etc. , statistical analysis of the data, and then feed back the analyzed data to the enterprise to help the enterprise better promote WeChat, occupy more mobile customer resources and seize the competitive opportunity.