? Points refers to the way that consumers accumulate points by registering their personal information when shopping or spending in commercial organizations and reaching a certain membership level. It is a marketing method to attract customers to continue spending.

? The integral consumption mode can not only collect and keep customers' consumption habits and contact information, but also retain mobile customers and attract customers to spend again by pushing product information.

with the development of all walks of life, different integral marketing strategies have emerged, involving many fields, including medicine, communication, education, supermarket, finance and so on.

There are several forms of integral marketing:

1. WeChat WeChat official account pays attention to it. At present, the most popular way is to follow WeChat official account via WeChat. Drugstores, supermarkets, service shops, chain restaurants and hotels will recommend customers to scan the QR code with their mobile phones to follow the WeChat official account of the store, and register for free. The system will automatically score points according to the sign-in and consumption amount. WeChat official account will push holiday activities and update product information every day every month to attract consumers' attention and form a directional effect.

2. member day discount method. Nowadays, many shopping malls and specialty stores set up a member's day every month. On this day, members can count to our store to make up the difference, exchange gifts, participate in lottery activities, and enjoy discounts and gifts.

3. Member level management mode. E-commerce, online education, online shopping activities, and software platforms attract consumers to upgrade by membership. When the number of points reaches different levels, they have different privileges. For example, the listening level of Himalayan platform includes Reading Lang, Scholar, Juren, Gong Shi, Flower Exploration, Second Place, Champion, Hanlin and Great Sage. There are eight members of Tencent Video, including bronze, silver, gold, platinum, diamond, star glory, king and starlight.

4. Points redemption service mode. Early education institutions, training institutions, beauty industry, etc., will guide consumers to exchange high-quality services such as baby initiation courses, free training and audition courses, face washing and eyebrow shaping through points, so as to promote products and courses and attract customers to make package consumption.

5. How to redeem points for vouchers. This type is common in branded restaurants and chain pharmacies, which are suitable for customers who eat goods or have high consumption demand. When the points reach a certain score, they can exchange vouchers and deduct a certain amount in the next consumption, which is quite affordable.

? In a word, points, as an industry marketing and consumption mode, have a lasting effect and will attract more consumers to participate.