1, brewed cereal

Epidemic for China's regions breakfast undoubtedly produce a certain impact, brewed cereal is now the heat in the food and beverage has been the forefront of the High Council. Capital attention to help, but also make the first half of this year, the entire cereal market and emerging brands to get the growth performance to break through the ceiling.

2, meal replacement food

This category was originally popular in the niche hardcore fitness crowd, because of a large number of grass into the consumer's field of vision, at the same time, the new brands and venture capital circle of rapid follow-up, shaping the buzz today. New products, new supply shaped by brands, are now pulling demand from the segment.

3, dark chocolate

Chocolate and love, beautiful emotions and other natural links make it the most suitable to build the brand of food categories, dark chocolate and belong to one of the most healthy segments, can be called the golden cross between health and love. At present, the growth in demand and popularity of dark chocolate has begun to see, while the market supply and excellent players are still far from keeping up, this market is still in a period of accelerated development.

4, fruit wine

Driven by various marketing and promotional content, fruit wine has become a category of 2020 extraordinarily concerned by the VC circle and the media, and at present, it seems that the new products and brands are educating consumers who do not have enough consumption habits, the transaction volume is still small, the growth rate is located in the middle of the river, there is potential for development, but it is not yet fully smooth The growth rate is in the middle of the range, and there is potential for development but not yet fully smooth.

5, plant-based milk

Chinese consumers who were once used to soy milk and other beverages after adapting to cow's milk, re-recognize the value of the new plant-based milk, but need more content education. The growth rate is fast and the volume is not small, but the number of sellers is small and there is no obvious head yet. The category's growth momentum has been validated by real money, and oat milk is among the top sources of growth and focus of attention, poised to grow.