How to write good advertising and marketing copy?

1. value and authenticity

Copywriting consists of the title and content, visitors are often inspired by the title of the desire to read and then produce reading behavior. The title belongs to the first presentation of the image, is the basic needs of visitors, there is a need for value, so the title is the first element of the positioning of the content planning and value. And authenticity is the soul of the content, only real content will not mislead visitors.

2. Logic and differentiation

A website's content, the content of an article does not make sense, frequent sick sentences, typos, I don't know what to do, etc., this is the content of the logic of the problem, which greatly affects the visitor's first impression of us, and directly hit us with the unprofessional, flimsy, nonsense. Professional, fooling around, nonsense labeling. What is that differentiation? Is your unique image, you are different from others, your specialties, advantages, skills and so on.

3. Guided

The guided content of the copy is equivalent to the subconscious guidance, such as the netizen said that Mimoun trafficking in anxiety to attract fans is the subconscious guidance of the fans to produce feelings **** chirping crazy suckers, this kind of is the power of the soft text advertising. Although the network marketing copywriting and soft text has a difference, need to cooperate with the search engine, the recommendation mechanism and the characteristics of visitors, and therefore the nature of the marketing will be relatively prominent, may wish to integrate the characteristics of the soft text to guide the user.

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