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How does Laoxiang chicken ensure the quality of raw materials through the whole industrial chain?
Hometown chickens started from the upstream chicken breeding, and then built a relatively complete supply chain system along the line of breeding, slaughtering, processing, distribution and refrigeration. For example, the advanced production line introduced with a large sum of money makes every Feixi old hen have the most standardized and strict food safety standards from slaughter, molting, cleaning to final cooking. Create a central kitchen to ensure that all dishes of Laoxiang chicken are processed by standardized raw and semi-finished products. Build a 4,000-ton cold storage and a supporting constant temperature cold chain logistics fleet. Each restaurant is equipped with a cold storage and refrigerator to store different ingredients. Because of this, on the one hand, the hometown chicken avoids the huge cash pressure brought by upstream suppliers to restaurants by adopting the price increase sales strategy, and also improves the operational efficiency to a certain extent; On the other hand, a complete supply chain system also ensures the freshness, safety and good quality of ingredients, and reduces the business risks brought by food safety.