Investigation and analysis report on easy-to-catch music market

As a stable rest environment, every family has stability and comfort. Since there are rules to follow in consumer behavior, we can make the problem more specific by conducting market research on the new product Yikoule of Lekou Company.

Family is a stable rest environment, and every family has stability and comfort. Since the consumption behavior is regular, it is easier for our button music to concretize the problem of market research messenger through the new products of Happy Button Company.

Introduction: preface:

Now every family needs convenient, clean and quick-release kitchen utensils to replace the old ones. This kind of products not only have great consumption potential at present, but also will become mainstream consumer goods in a few years. However, due to its particularity, the family consumption market can't usually play cards according to common sense in propaganda strategy. What are the characteristics of the home market? According to this feature, what kind of marketing strategy should we give?

Nowadays, the kitchen utensils lifted by families need to be convenient, clean and fast to replace every old-fashioned kitchen utensils. This kind of products have great consumption potential, not only in some years, but also will become the main daily consumer goods of families. However, due to its particularity, the family consumption market generally cannot pay attention to the guidance of logical thinking in publicity strategies. What are the characteristics of the home market? According to such a feature, what kind of marketing strategy should we give?

Investigate the basic situation: ask the basic situation;

We conducted a targeted market survey on the streets of Shanghai, that is, the market survey of Yikoule by people of different ages. We distributed 20 questionnaires, of which 20 were valid. The object of this questionnaire survey is women with concentrated consumers, high population density and mutual influence of purchasing decisions. Such consumers can easily form brand loyalty. On the surface, the purpose of the survey is to understand women's use of new Lok Kou products and the market situation of old Lok Kou products and hostile products, but in essence, we want to understand women's consumption psychology and consumption characteristics through this survey. We take random stratified sampling.

We once conducted a targeted market survey on the streets of Shanghai, which was about people of different ages studying happiness. This time, we sent out 20 questionnaires together, of which 20 were effective. The respondents were consumers, with high population density, and women who influenced each other's purchase decisions were on the move. This kind of consumer loyalty to the brand was easy to form. The purpose of the survey is to understand the use of new female products on the old products and hostile products markets and the use of Kaixinkou, but on the surface, we want to understand the actual consumption psychology and consumption characteristics of current women through this survey, and then. We use stratified random sampling.

That's enough.