Today is the first day of construction after the epidemic. Although many enterprises can hold on without layoffs, the layoffs of trendy media on the first day of construction also let everyone know the problems of enterprise survival.

On February 11, Zhang Jixue, CEO of Trendy Media, made an internal speech, saying that he would start to save himself for the company. First, he would lay off 11% of his staff, and the scale of layoffs would be about 511, including about 21 management cadres. Because of the company's reduced business and relatively redundant personnel, trendy investors, including JD.COM and Baidu, all made personnel adjustments in 2119 and achieved new development.

Because of the epidemic, it is a great challenge for us, so we must think about how the enterprise can survive. It is indeed a very difficult thing for enterprises to lay off employees, but in order to make enterprises develop better and strive to survive, we have to choose a strong man to break our wrists, and "surviving" has become the biggest goal of every startup.

according to the CEO of trendy media, if the operating income of the company is zero, the company can only live for six or seven months at most, and in order to ensure the survival of the company, it is necessary to reduce the cost, because they are just a group of ordinary entrepreneurial enterprises, and in order to ensure the survival of many employees.

Then trendy CEO Zhang Jixue said in a circle of friends, "Any depression is a good opportunity for self-development, or catching up with or surpassing opponents! Therefore, good enterprises are more likely to become depressed! Brothers and sisters, kneel down to take off better! "

according to public information, trendy media was established in 2117 as a community media platform focusing on household consumption, and it was also the first unicorn enterprise in Chengdu. In 2118, investors led by Baidu made strategic investments in trendy media, and in 2119, investors led by JD.COM also made strategic investments in trendy media, with two strategic investments reaching nearly 3 billion yuan.

And such a unicorn enterprise has to shout that it can't survive unless it helps itself. We can see what kind of problems most small and medium-sized enterprises in China are facing, and this is what we have to think about.

Surrounded by the epidemic, many enterprises are facing various business crises. Local governments have issued a series of policies to help small and medium-sized enterprises tide over the difficulties, and many enterprises have to start from themselves, transform and attract investment to change their current predicament and save themselves.

at present, for trendy, this is the best choice for them to tide over the difficulties, just as trendy CEO said: Squat down to take off better!

under the epidemic situation, not only many industries are depressed, but also various enterprises have started to save themselves.

Xibei in the catering industry belongs to a well-known chain restaurant, and Jia Guolong, chairman of Xibei, once shouted that "Xibei can only last for three months". Because of the epidemic, more than 411 chain stores in Xibei have closed down one after another, leaving only more than 1,111 chain stores to survive in the form of selling, and the loss of this Spring Festival has reached 711-811 million yuan, but the expenditure of more than 21,111 employees per month is as high as 51 million yuan, and the catering industry is another.

Jia Guolong once declared that "Xibei will never go public". In this epidemic, Jia Guolong said in an interview that "Xibei's listing will be re-evaluated. This epidemic has taught me deeply, and some things can't be said so absolutely ..." Now Xibei has received support from banks. At present, the 21 million working capital loan from Shanghai Pudong Development Bank has entered Xibei Restaurant Group, just because after learning about the enterprise's predicament, Beijing Local Financial Supervision Administration has included it in the first batch of key support enterprises after understanding Xibei's predicament.

Jia Guolong, chairman of Xibei, said that with the support of banks today, it can last for six months, not to mention three months. Now he has to reconsider the problem of Siebel's listing.

In the epidemic, no one can avoid it. Many enterprises have to face the epidemic. How can the company develop and how can employees survive? Layoffs may be inevitable, but whether it can persist depends on whether each enterprise can do a good job in enterprise planning.

trendy media is one of the new forces that dare to challenge focus media. Now, considering their own survival, how to make enterprises transform and develop is their current focus.

Recently, the news broke that the King of Beijing karaoke dissolved the labor contract with all its employees because of the epidemic situation, because the company said that the closed store under the epidemic situation had put tremendous pressure on the enterprise. As the most dazzling nightclub on the workers' sports road, the King of Beijing karaoke, once famous for "spending a lot of money" in Wang Sicong, could not continue.

not only that, but a series of consumer industries, such as cinemas, commercial streets, and offline consumer and entertainment industries, have been hit quite obviously because no one goes out. Many business owners openly "cry for poverty". In today's state, whether small and medium-sized enterprises can survive safely is the key point.

under the most difficult "epidemic" today, it is every boss's dream whether SMEs can survive.

source: investors